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March 23, 2017

What is Display Attribution, and Is It Good for Marketing? (Part 1)

“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” John Wanamaker (1838 - 1922) Until the advent of digital advertising, measuring the effectiveness of advertising was very difficult. Brands knew that advertising worked, but while they could attribute certa

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March 22, 2017

行话儿 | 有人撑有人贬的展示归因到底是什么东西?【新物种探索.2】

 上一回,我们说到广告技术的一大核心难点:归因分析,并且介绍了当前较有争议性的展示归因。现在,让我们继续这个轻松好玩的话题 :-))   Previously on VTA/VBA展示归因(view-through attribution,简称 VTA,行业亦有说法是 view-based attribution,简称 VBA),其测量不再聚焦在点击上,而是参考广告的浏览人数以及

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March 16, 2017

行话儿 | 有人撑有人贬的展示归因到底是什么东西?【新物种探索.1】

广告的流变简直就是时代的风向标。很多年前,我们就听说了很多传统媒体怎样拼老命留住广告金主的笑谈,比如电视台如何使劲提升收视率以吸引更多广告、报纸动辄打出几十万份的日发行量来说服广告主投放广告。 不过,广告预算还是大举流入互联网,后来又迁移到移动端,人在哪里、用户在哪里,广告就追随到哪里,这股大潮挡也

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March 10, 2017

媒体说 | 印度变现有多难?新闻分发平台 Dailyhunt 经验分享

 Dailyhunt 变现总监 Rajeev Dhal全球数字营销大会Ad:tech 今日在新德里开幕。昨天,印度版“今日头条” Dailyhunt 与中国企业 Mobvista 就印度市场广告变现、大数据应用的观点进行讨论,Dailyhunt 独家分享变现经验:无扰用户体验、高互动性内容、深度数据分析、为开发者增值等。印度市场的变现难题据竺道此前报道,目前印

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March 10, 2017

Industry Insider | The Growth Story of Dailyhunt, No.1 News App in India

 While the discussion on native ads goes on endlessly, Dailyhunt may be the only one mastering it.  Dailyhunt, the Indian version of Toutiao, received additional $19 million investment from Toutiao last month. In last October, Dailyhunt received $25 million in D round financing led by Toutiao. Wit

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March 07, 2017

Industry Insider | Five Sets of Data on Why Native Video Is the Best Way to Att

 3/4 mobile traffic will be video by 2020, predicts Cisco in a report on global mobile traffic last year. Mark Zuckerberg said Facebook will be almost a video company within five years. What is the magic of video and native video? Live on videos Young generation (young generation born after 1995) w

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March 06, 2017

Know How | Three Tips to Improve Ad ROI

  What are we actually talking about with ROI? How do the world’s top 20 mobile ad networks do with ads? This week, Singular announced Top 20 Best Performing Mobile Ad Networks, which is the first list in the world based on the ROI Index. Both Mobvista and its subsidiary NativeX are included on t

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March 06, 2017

Know-how | 3 Golden Rules for Developers to Choose Monetization Platforms

 Big data is omnipotent as long as they are transparent No one questions the importance of big data for mobile marketing industry. The questions are: “Is the data transparent enough?”, “Can developers get updates in real time?” and “Can developers manage data autonomously?”   Developers can o

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March 06, 2017

海外行 | 周末了,全世界最开心的人都在这里

  600+位朋友在繁忙的展会后如约来到我们定好的地点,他们来自Adjust、Gameloft、ironSource、Amazon、Uber、AdColony、Apple、AppLift、Fyber、Google、King、Twitter……Welcome to this REAL mobile internet world. 我们就是要汇聚世界各地好友,畅谈游戏趣事! 一年一度规模最大的游戏开发者盛会

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March 03, 2017

行话儿 | 印度版今日头条是如何打造的

  “印度版今日头条” Dailyhunt 在上月得到了今日头条本尊 1900 万美元的加码投资,此前在去年 10 月,Dailyhunt 获得由今日头条领投的 2500 万美元 D 轮融资。半年时间不到,Dailyhunt 在今日头条的加码中进一步坐稳印度第一新闻应用的交椅。据了解,截止目前 DailyHunt 的 APP 下载量超 1.5 亿次,月活达 3000 万。其目

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