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July 21, 2017

View-Through Attribution: Is It A Better Way To Measure Advertising?

View-Through Attribution (we’ll use VTA from here forward) takes the very simple idea that people aren’t always ready to take an action when they see an advert. With Facebook adopting the attribution method in September 2016 last year, we wanted to find out more about what is going on. We spoke to Jake Lee, head of operations for Mobvista’s Ad Center and general manager at our North American o

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July 14, 2017

EDGE Seoul-Foothold in Korea, Looking out to China

Another stop of Mobvista’s EDGE Global Seminar series – EDGE Seoul, with a topic of “How to acquire users smartly in China & How do ad-networks deal with fraud” was successfully held on July 5th in Seoul, Korea.Korean market is comparably limited in terms of market scope, when marketers seek promotion by acquiring more users, overseas market has always been Korean marketer’s target. Additio

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July 05, 2017

Affiliate Summit East 2017@New York, July 30-August 1

 Affiliate Summit East 2017 is about meeting up elites from performance marketing industry. Over 5,500 digital marketers from more than 70 countries will gather at New York for this event. With no exception, Mobvista will join many of our partners and all other aspiring marketers in this year's ASE. Come say hi at Meet Market Table 317 on day 1, and Booth 2006.

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July 05, 2017

WMGC@Shanghai,July 28

World Mobile Game Conference is an international, comprehensive, professional and authoritative functional platform for the mobile game industry to meet the new demand of the rapidly developed market of global mobile games, gathering elites from the globe. It is estimated that more than 1200 brilliant minds will attend this year.WMGC 2017 will be held on July 28 in Shanghai along with China Joy 2

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July 05, 2017

ChinaJoy After Party | Jazz it up@Shanghai,July 27

ChinaJoy After Party Jazz it upMobvista and Adjust are going to rock Chinajoy with a boat party ! Thanks to our sponsor Chartboost, Pubnative and Meetsocial, we will bring you back to the Jazz age. Get on board and Jazz it up!

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July 05, 2017

China Joy@Shanghai, Jul 27-29

Booth W4 M102As one of the leading expo specialized in game industry, China Joy takes place once a year in Shanghai and draws attentions from home and abroad, with more than 60,000 professionals and game lovers coming from over 30 countries and regions. As the top sponsor of 2017 China Joy, Mobvista is ready to meet you at W4 M102, the biggest booth which occupies 144 square meters.With over 25,0

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June 29, 2017

China Joy@Shanghai, Jul 27-29

作为全球数码互动娱乐领域最具影响力的盛会,ChinaJoy每年都吸引大量来自海内外的观众以及游戏业界人士的目光,专业观众达6万人,横跨30+个国家和地区。此次展台将是Mobvista国内有史以来最大的展台。地方大了,人多才热闹,约定各位来聊聊如何玩转移动营销。时间:BTOB 7月27-29  BTOC 7月27-30地点:上海新国际博览中心展台:BTOB W4馆 M102展台 

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June 29, 2017

EDGE Seoul丨How to Acquire Players Smartly in China & How Should Ad-networks Deal with Fraud

 About EDGE Global SeminarsEDGE is a series of seminars worldwide. Hosted by Mobvista and partners, its sessions are hold in Shanghai, Seoul, London, Delhi, Jakarta, Tokyo and San Francisco. As a world-leading mobile marketing platform, Mobvista has successfully helped overseas game developers such as Kabam, King, Playrix etc. break into the market and engage users in China. At EDGE, speakers fro

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June 22, 2017

海外行 | 战斗民族二三事

 11:00PM 的涅瓦河畔阳光愈灿,成群的路人不苟言笑走过。短短数日,印象最深的净是战斗民族的无时无刻的那股严肃劲,一点不及红菜汤、炖土豆和猪肉炖那样亲民可爱。白昼超过 20 小时的奇妙景观被俄罗斯人称为Belye Nochi(白夜)。整个 6 月仲夏时节,圣彼得堡夜从未尽天也不揭晓,而 Mobvista 团队也刚结束横跨欧亚大陆的北上“白夜行”。  圣彼得堡刚刚落下帷幕的 White Nights 作为闻名游戏领域的世界性会议,吸引了超过 400

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June 21, 2017

行话儿 | B2B营销的西学东渐

   本月,B2B Marketing 采访了业内四位营销人,他们针对亚洲市场的 B2B 营销给出自己的洞见,有的一针见血,有的犀利烧脑。Mobvista 市场公关部负责人 Cassie Cheng 是受访者之一,基于 Mobvista 的国际化发展以及她本人的职业积淀,她的分享或许可以带大家认识 B2B 营销的一些东西方差异。事实上,从东南亚起步,再到美国、欧洲、日韩,Mobvista 的全球化进展为参与其中的每个 Mobvista 人都带来(重新)认识行业和世界的机遇

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