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May 27, 2017

行话儿 | 讲真,广告天生是种打扰,谁低谁就赢

 在各种视频广告形式中,用户觉得打扰度最小的是哪一种?eMarketer 的最新报告说,是视频前贴片广告(pre-roll)。 图自giphy.com 最近,IPG Media Lab 和 YuMe 在美国征集了 6864 名参与者来进行视频广告的用户体验调研,这些人先是在不同的设备平台上观看自己感兴趣的视频,然后对视频中的广告表现进行评分。 结果,不论使用的是电脑还是智能手机,用户均表示相对于视频中贴片广告(mid-roll)和弹出广告(out-stream),pr

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May 22, 2017

White Night @ St. Petersburg, Jun 14-15

White night会议是一个国际性的游戏产业跨平台的商务会议,White nights的各类活动吸引了各类重要的游戏产业内的专家和开发者前来参与,包括King,Warner Bro.,Supercell,Rovio,Wooga,Chillingo,Facebook,Big Fish,DeNA,Google,Microsoft,G5,Mail.Ru等等耳熟能详的行家。每年都有超过4000名与会者一同来参加这个行业活动。

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May 19, 2017

Industry Insider | The budget wasted: fraud and inefficiency

 2017 is my third year for Casual Connect Singapore.  It remains at the top level of popular gaming events in SEA market, with information, idea and inspiration being shared among industry attendees. This year I joined a panel themed “Fighting Fraud in User Acquisition” which was one ofthe hottest topics these days especially for gaming industry, as all user behaviors lead directly to company p

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May 19, 2017

行话儿 | 那一半浪费掉的预算到底在哪儿?被作弊和低效吃了!

 这是我第三年参加Casual Connect Singapore,它仍然是东南亚市场上规格和人气最高的游戏盛会,行业同仁们带来真知灼见,在这里尽情分享。  今年我参加的专题论坛叫“用户获取中的反作弊”,这个主题是近来热度最高的行业话题之一,尤其是具体到游戏行业,玩家行为直接关系到公司业绩表现和战略决策,所以反作弊来得更为迫切。和我一起参与专题讨论的嘉宾都来自游戏行业,包括KamaGames, TGG, Rovio娱乐和Murka。 尽管我是唯一

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May 19, 2017

技术饭 |AppsFlyer: 在移动作弊这件事上,iOS也不是净土

 AppsFlyer 合作伙伴拓展负责人 Vicky Mao反作弊是行业热门话题,亦是 Mobvista GMIC Workshop 的主要议题。4月27日,AppsFlyer 的合作伙伴拓展负责人 Vicky Mao 应邀亮相我们的 Workshop,并带来第三方的权威分享——  一、移动作弊:一个全球性的挑战 这是去年9月我们出的全球性作弊的一个分析报告,移动作弊消耗掉的广告预算已经达到3500万美金,可以看一下国家的分布,颜色到深红到红色再到黄色,是严重性的排列。  分享一

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May 18, 2017

段威:世界上本没有广告,只有放错地方的信息

   本期人物  段威 汇量科技 Mobvista创始人 CEO “这个世界上本没有广告,只有放错的地方的信息。在实现了广告的出海后,再进一步就是整个中国互联网的出海,其背后,更是一种中国文化的对外输出。通过中国互联网在国际上的推广,让更多优秀的产品走出国门。”段威说。 移动互联网广告虽然只是近十年才出现的新型行业,但凭借其形式多,传播广等得天独厚的优势,成为了不少企业营销战略的一个重要部分。很快,国内的移动互联

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May 18, 2017

White Nights @ St. Petersburg, Jun 14-15

The White Nights Conference is an international cross-platform business conference for game industry. The White Nights events attract influential game industry professionals and developers and take place three times a year in February (Europe), in June (St. Petersburg) and in October (Moscow). Every year more than 4,000 visitors all together attend the conference.

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May 12, 2017

Industry Insider |Can anyone knock Facebook and Google off the top spot?

With Twitter’s growth seemingly exhausted and new players struggling to build market share, the two biggest giants of digital advertising seem unassailable.  It’s fair to say that the staff at Twitter has had a rollercoaster couple of years. But perhaps the worst trouble happened in February, when its Q4 2016 earnings report was considered the worst in its already eventful history. The company’

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May 10, 2017

APP力 |你的信息焦虑症要怎么治?

   剧照根据教科文组织大会的提议,联合国大会于 1993 年 12 月宣布将《温得和克宣言》通过的日子—— 5 月 3 日设立为“世界新闻自由日”,用以:宣扬新闻自由的基本原则评估全球新闻自由状况保护媒体的独立性不受侵袭向失去生命的记者致敬   曾经我们(or 别人)获得的新闻资讯是这么来的:  1994 年普立策特写摄影奖作品《饥饿的苏丹/秃鹫与小女孩》(The vulture and the little girl)由南非自由摄

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May 03, 2017

Casual Connect Singapore @ Singapore, May 16-18

Casual Connect Asia is about matching the creativity of the games industry with new media innovation and investment to find the next big thing. Here again, Mobvista is the silver sponsor of Casual Connect Singapore. Singapore is fun and beautiful with a culture that represents the forefront Asia's growing tech sector.Join us in Singapore to explore how your creativity and business can merge to cr

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