DU Apps Studio is a global product team of Baidu. The team creates innovative state-of-the-art apps for Android devices that are enjoyed by at least 100 millions of people worldwide. Its popular free apps include DU Battery Saver (published on Sep. 2012) and DU Cleaner(published on Oct. 2013).
As its important cooperative partner, Mobvista runs through the entire promotional period of the two products, helping them to open up the overseas market and to deliver the best users with its effective traffic monitoring system.
Du Apps Studio hopes to get the high quality users in highly efficient and diverse ways, improving the product penetration rate and setting up the brand recognition all over the world.
The integration of overseas high quality traffic resources
The identification and filtration of high quality users
Mobvista, at its full speed, integrated all overseas media resources, and targeted the most accurate population to maximize positive brand exposure.
What's more, it provided the most comprehensive media optimization solution and traffic monitoring solution to get the campaign risks controlled to the most downstream sources.
The two products reach the Top 10 of Google Play ranking list (OVERALL and TOOLS) in nearly 100 countries;
Mobvista drives over tens of millions of app installs in total, and approximately meets the advertisers' requirements;
The performance of traffic quality increases by at least 10% during the promotional period.
Omni Swipe, as a popular mobile management tool, allows convenient access to your favorite apps, contacts, settings, and incoming notifications within one slide on your screen.
Omni Swipe starts its overseas promotional plan in Q4, 2014; it has already accumulated billions of users worldwide.
Mobvista is the first and the dominant partner of Omni team, helping with their globalization strategy in terms of the strategy formulation and adjustment, the aggregation of all overseas media sources and the monitoring of all traffic.
Omni team hopes to get the high quality users at the lowest price in a relatively short period, but with different kinds of media sources.
To get massive users at the lowest price rate in a short time;
To set up the traffic monitoring system during the promotional period.
Mobvista brought together over 1,000 media resources worldwide, and made full use of its experienced Facebook/Google Adwords optimization team, realizing the two goals of the scale expansion and the quality control within the impressive cost;
For traffic monitoring, Mobvista integratively managed all the ads-creatives, and got into a deep numerical analysis to realize the effective control of traffic quality.
Omni Swipe reach the Top 10 of Google Play ranking list (OVERALL and TOOLS) in nearly 100 countries;
Mobvista drives over five hundreds of thousands installs PER DAY, and approximately meets the advertisers' requirements.
Clash of Kings
Clash of Kings, developed by Elex Wireless, is a new real time strategy game that lets you battle for control of Seven Kingdoms. It was published on Jul.1st 2014.
Mobvsita, as its important partner, assists the game to globally obtain gamers, for both Android and iOS versions.
To improve the ranking performance for all countries in a short time, especially the priority countries;
To meet the requirements of ROI but with a large scale of users;
Mobvista collected all its android and iOS traffic resources, including incentive and non-incentive, finally helping the game shoot into the ranking list;
In order to greatly maximize ROI, Mobvista, on one hand, positively tested and optimized the different advertisement forms of all media, and selected a group of high-quality media, enlarging their budget to acquire more users;
on the other hand, Mobvista closely and rigorously monitored the user authenticity, avoiding any cheating behaviors.
COK gets into TOP 5 of the iOS and Android ranking lists in over 50 countries; TOP 10 in 80 countries esp. in US, UK, DE, RU, KR, IN, BR, KP,SG,MY；
With Mobvista's help, it reaches over millions of installs per month.
Texas Hold'em Poker
Founded in 2004, Shenzhen Boyaa Interactive Technology Ltd. (Boyaa Interactive) has devoted itself to becoming "the best chess game developer and operator". Fixing its sights on the international market, Boyaa successfully operated its products in dozens of countries and areas including Thailand, South Korea, Japan and UK, winning the favor of about 100,000,000 users worldwide. With especially the "Texas Hold'em Poker (Android)" in 2010, Boyaa aimed at the international market, and took the lead in poker game in Hong Kong and Taiwan and gradually grew to be a strong power on a worldwide scale with the help of Mobvista. By the first half year of 2013, Texas Hold'em Poker offered 20 language versions with a full coverage of iPhone, iPad and Android versions.
Promoting Objects And Requests (Area, Magnitude And Other Requests)
Since the cooperation in 2013, and following the demands, Mobvista has fulfilled overseas user acquisition from Android, ios and pc platforms of Texas Hold'em Poker, Five-card Stud, Slot Machine and other products for Boyaa. Up to now, Mobvista has brought activations of more than 1,000,000 and users from different countries and areas to Boyaa such as the Middle East, Germany, France, Poland, Russian areas, Indonesia, Thailand, Hong Kong and Taiwan.
1. According to the lifecycle of games, Mobvista assisted Boyaa in implementing different quantities of user accumulation from different stages, utilized the advertising platform of Facebook, high-quality overseas game traffic channels and an exclusive traffic system to acquire users and promote the products of Boyaa around the clock;
2. As for the hit product, Texas Hold’em Poker, Mobvista provides the analysis chart of injection effect on Facebook to help advertisers get to know the features of users and make suggestions for product optimization from a perspective of internet communication.
Mobvista has brought altogether more than millions of users to Boyaa with a hundreds of thousands of monthly high register and more than thousands of daily activations.
In the CPI and CPA cooperation models, Mobvista will continue importing online users to Boyaa stably.
Ali Express is the only one platform that Alibaba presents to the global market, and named as Taobao International by sellers.
Cooperating with Alibaba as a key partner in promotion, Mobvista won the first title in user acquisition as well as in quality.
Ali Express need promotions to be quickly and widely known to the overseas market, and seizing the users and rangking high in focus countries is also included.
Mobvista takes the advantage of promoting experience. After deep analysis of the population, Mobvista makes use of the flows from DSP and KOL in SNS to ensure the accurate deliveries and make it an optimal result in ROI with real-time adjusting which is based on the feedback data given by Alibaba.
With Mobvista's helo, Ali Express increases hundreds of thousands of users, having ranked number 1 in Russia, top 5 in Spain, and top 10 in USA.
Mobvista did the best in user acquisition and quality in its field.
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