GLOSSARY

In-App Purchase

In-app purchases (IAP) are transactions that occur within a mobile app. IAPs give users the ability to purchase additional content, goods, or services within an app. These purchases are made through the app store and are used to monetize apps effectively.

The latest from mobvista

A Recap of What We've Learned in GDC 2024

Read More

Mobvista Makes a Splash at Mobile Apps Unlocked Vegas 2024

Read More

How to Get Started with Hybrid Monetization in Mobile Gaming

Read More