Tune has just hosted their first forum in China, under the theme of “From Users Acquisition to Retargeting.” This event is supported by Mobvista, Asia’s leading mobile marketing platform. It welcomed over a hundred Chinese developers and marketing experts. The launch of Search Spike, the powerful App Store Optimization (ASO) product developed solely by Mobvista’s subsidiary – NativeX, brought the event to its climax.
Jennifer Wong, VP of Marketing at Tune; Min Wang, sales head of Greater China at Tune and Hans Chen, Business Development Head of Greater China at Mobvista attended the event and delivered speeches.
Hans Chen shared his point of views regarding promotion with the aid of data, and then introduced Mobvista’s new product Search Spike, which is also part of NativeX’s App Store Optimization (ASO) Media Solution.
On October 10th, Apple started displaying search ads in the iOS App Store in U.S. A study led by AppsFlyer analyzed over 50 apps running Apple search ads from October 5-25 shows that Apple search ads ranked fifth among all media sources used by apps for driving the highest number of installs. It is considered that Apple search ads is a positive way for developers to promote their iOS apps.
The ads generated over 100,000 installs driven by some 40,000 keywords and just 28 percent of those keywords matched the exact brand terms, revealing that making the right keyword selection is the most significant part in driving installs with high retention rates.
As an ASO pioneer, Mobvista’s subsidiary, NativeX, is an indisputable leader in improving publishers’ app store visibility. NativeX has been helping publishers to meet their goals for both Keyword selecting and Chart Ranking. “Our target keyword rank improved from #27 to #5 in just 3 days in the USA driven from 2,081 Search Spike conversions. The ranking improved by an average of 60% on the other 18 keywords I’m tracking too! The end result is that my daily organic installs grew by over 10x.” CEO of Endless Runner Game said.
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