Having a conversation with Dock Kim,the VP of Sales at NativeX,a Mobvista Company

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Having a conversation with Dock Kim,the VP of Sales at NativeX,a Mobvista Company
Morketing, April 20, 2017


Dock Kim,the VP of Sales atNativeX,a Mobvista Company.

Morketing: Talk about the market scales ofInternet mobile marketing in this region and the development potential offuture?


Dock Kim:By year's end, 75% of online contentconsumption will be mobile.  Worldwide app store downloads reached over 90billion.  App publishers made over $35 billion in revenue.  The US isone of the biggest markets and I expect growth to continue.


Morketing: What do you think about theparticularity of this regional market?


Dock Kim:Gaming clients have been the earlyadopters of mobile marketing.  However we are now seeing non-gaming andyour fortune 500 brands making mobile marketing a priority.


Morketing: What Mobvista’s targeting clientsin this market? Who are your main advertisers and Why? Does Mobvista cooperatewith them directly or via agencies?  


Dock Kim:We are currently working with thetop gaming and brands in the world.  These top companies work with usbecause our solution is performance based and our technology makes it easy forthem to work with us.  We work with the clients directly and/or with theiragencies.  We can accommodate any buying relationship the clientprefers.   


Morketing: What Mobvista’s business model(paid by CPM/CPC/CPA etc) in this local market?


Dock Kim:Currently the most preferred modelis CPI.  However if the client wants to pay further down the purchasefunnel on a CPE basis, we feel strongly that through our optimizationtechnology we can make that happen.


Morketing: How about the media resources inthe local market? Which kind is the most popular?


Dock Kim:Most clients want to buy The savvyclients will test all media.  From offerwall, display, rewarded video toplayable ads.  The advertisers today have become very sophisticated sofinding good quality users is more important than the ad unit.  Thekey is to not to fall in love with a particular ad unit and focus onthe results.


Morketing: How will you estimate thedevelopment degree of the mobile marketing in this local market? What are thedifferences compared to other regions? Where’s the potential and how will youexpect from this market?


Dock Kim:We now live in a global economy andmobile mirrors that.  We are seeing strong growth in the US and well andAsia.  Since Mobvista originated from Asia, we are a dominate player therebut we recognize the US market is a very important market for us.  We areputting a lot of focus and investment into the US market and currentlyexperiencing tremendous growth.  Our goal is to be a global company withlocalized services.


Morketing: From your perspective, could youplease tell one of the most obvious trends?


Dock Kim:Rewarded video continues to see yearover year growth.  It's a great solution because it caters to the entiremobile ecosystem of advertisers, publishers and the end user.  Advertiserslove the high quality users they obtain, publishers love the high eCPM the adsgenerate and users love the value exchange model.  Everyone wins!


Morketing: For Chinese going-out companies,how's the market capacity for different kinds of products from Internetcompanies and traditional brands?


Dock Kim:Chinese companies are recognized astop brands in the world.  Tencent, Alibaba and Baidu are just as recognizedas Amazon, Google and Facebook.  Chinese companies have done a nice job ofgetting their products in the hands of the US consumers.  I think there'sbigger growth opportunities ahead for the Chinese companies as China-outis widely accepted, especially in the mobile space.  It will comedown to innovation.  Whoever innovates quickly and the best products willwin the consumers.