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July 21, 2017

View-Through Attribution: Is It A Better Way To Measure Advertising?

View-Through Attribution (we’ll use VTA from here forward) takes the very simple idea that people aren’t always ready to take an action when they see an advert. With Facebook adopting the attribution method in September 2016 last year, we wanted to find out more about what is going on. We spoke to Jake Lee, head of operations for Mobvista’s Ad Center and general manager at our North American o

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April 27, 2017

MarTech Advisor Releases Proprietary Investscape 2017 Summarizing Q1 Martech Investments

 The report details the $1.5 billion invested across 95 Marketing Technology companies in Q1 2017.San Francisco, CA (PRWEB) April 19, 2017MarTech Advisor, the world’s leading resource for marketing technology related news, research, product comparisons and expert views, on April 7th released their exclusive Q1 2017 Investscape that analyzes venture funding in the martech space. Id

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April 24, 2017

Having a conversation with Junsung Park, the Head of Sales at Mobvista

 Junsung Park , the Head of Sales at Mobvista company 1、Talk about the market scales of Internet mobile marketing in this region and the development potential of future? It is predicted that in 2017 mobile-ad spending (52%) in Korea will surpass that of PC-ad Spending (48%).This is in line with the fast-growing mobile audience highly engaged with mobile content. Also South-Korea is ranked 3rd fr

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April 20, 2017

Having a conversation with Dock Kim, the VP of Sales at NativeX, a Mobvista Company

 Dock Kim,the VP of Sales atNativeX,a Mobvista Company.Morketing: Talk about the market scales ofInternet mobile marketing in this region and the development potential offuture? Dock Kim:By year's end, 75% of online contentconsumption will be mobile.  Worldwide app store downloads reached over 90billion.  App publishers made over $35 billion in revenue.  The US isone of the biggest markets an

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February 24, 2017

Mobvista and NativeX Both Ranked on ‘Top 20 Best Performing Ad Networks of 2016’ By Singular

By Michael Essany  Singular, a San Francisco based marketing analytics platform, has just published its first ever Mobile Power ROI index.After analyzing more than one thousand mobile ad networks and fifteen-hundred apps, Singular selected top 20 of world’s best performing ad networks for mobile marketers across the globe.Mobvista and its subsidiary NativeX, regarded as the rising stars on ROI,

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February 24, 2017

Mobile marketing firm Mobvista agrees $100 million loan deal with Bank of China

Mobile marketing firm Mobvista has been granted a $100 million credit facility with the Bank of China.The deal is said to represent the largest agreement in the history of China's mobile marketing sector.Mobvista aims to use the money accelerate its expansion in overseas markets.That could mean further acquisitions for the firm, which bought ad company NativeX and analytics platform GameAnalytics

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February 16, 2017

If your mobile ads annoy users, it’s your fault. Here’s how to get it right

 Image Credit: creatista / 123RF Stock Photo.It’s not enough to just stuff a poorly-placed ad into your app and hope for the best. With trends like big data, artificial intelligence, and streamable videos catching on, developers now have a wealth of tools to choose from. Coupled with increased native ad engagement – 20 to 60 percent higher than traditional ads – there’s a world of higher-qual

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November 18, 2016

Market Chat | Mobvista Launches Search Spike, an ASO Tool That Improves Your App Store Visibility

Tune has just hosted their first forum in China, under the theme of “From Users Acquisition to Retargeting.” This event is supported by Mobvista, Asia’s leading mobile marketing platform. It welcomed over a hundred Chinese developers and marketing experts. The launch of Search Spike, the powerful App Store Optimization (ASO) product developed solely by Mobvista’s subsidiary – NativeX, brough

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September 26, 2016

Mobvista ranked TUNE TOP 25 Global Advertising Partner 2016, as China’s only ad platform selected

This week, TUNE unveiled their Top 25 Mobile Advertising Partner report for 2016. For the second time in a row, both Mobvista and its subsidiary Native X were honored to be included.TUNE made their selection from over 400 of their most active integrated ad partners. They were scored on eight different measures including adoption (market presence), reputation (trustworthiness and transparence), pe

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September 22, 2016

Mobvista Announces Mintegral: The First Native + Video Ad Mediation Platform in China

Mobvista’s Mobile Monetization Mediation Platform: M + Integral = MintegralOn September 20,  announced the launch of China’s first native and video ad mediation platform, Mintegral. This powerful mobile Supply-Side Platform (SSP) developed by Mobvista provides developers a global monetization solution for maximized revenue. Smart algorithms and mediated top quality international ad sources comb

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