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July 14, 2017

EDGE Seoul-Foothold in Korea, Looking out to China

Another stop of Mobvista’s EDGE Global Seminar series – EDGE Seoul, with a topic of “How to acquire users smartly in China & How do ad-networks deal with fraud” was successfully held on July 5th in Seoul, Korea.Korean market is comparably limited in terms of market scope, when marketers seek promotion by acquiring more users, overseas market has always been Korean marketer’s target. Additio

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May 19, 2017

Industry Insider | The budget wasted: fraud and inefficiency

 2017 is my third year for Casual Connect Singapore.  It remains at the top level of popular gaming events in SEA market, with information, idea and inspiration being shared among industry attendees. This year I joined a panel themed “Fighting Fraud in User Acquisition” which was one ofthe hottest topics these days especially for gaming industry, as all user behaviors lead directly to company p

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May 12, 2017

Industry Insider |Can anyone knock Facebook and Google off the top spot?

With Twitter’s growth seemingly exhausted and new players struggling to build market share, the two biggest giants of digital advertising seem unassailable.  It’s fair to say that the staff at Twitter has had a rollercoaster couple of years. But perhaps the worst trouble happened in February, when its Q4 2016 earnings report was considered the worst in its already eventful history. The company’

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April 26, 2017

Industry Insider | Brand Ads Are No Longer just about Vision, Interaction is Vital

 Burger King recently got itself a significant amount of media coverage for trying to take over Google Home. The ad, which was only 16 seconds, had a Burger King employee ask after a short introduction, “Okay Google, what is the Whopper Burger?”  Nearly instantly, the ad became a focus of the media who wrote about it extensively, especially after Google released a statement that it had removed

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April 01, 2017

Industry Insider | What is Display Attribution, and Is It Good for Marketing? (Part 2)

 In our previous post (which you can read here) we explored the concept of attribution analysis with display attribution and view-through attribution (VTA), also sometimes called view-based attribution (VBA). In this post, Jake Lee, head of operations for Mobvista Ad Center and general manager at our North American office, shares his insights.As discussed in the previous post, VTA has a shor

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March 31, 2017

Your app is on the store but you can’t monetize. Here are tips from veterans on how they did it.

 Image credit: Pexels.A player is in the middle of a battle in a dungeon somewhere in a fantastical island. The dragon glows yellow – the go-to color for legendary item drops. He taps on the dragon. And a 30-second ad pops up.If you’re an app developer, you may be cringing at this terrible ad placement. You can do better. Here are some pieces of advice from veterans in the industry.Monetiz

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March 23, 2017

What is Display Attribution, and Is It Good for Marketing? (Part 1)

“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” John Wanamaker (1838 - 1922) Until the advent of digital advertising, measuring the effectiveness of advertising was very difficult. Brands knew that advertising worked, but while they could attribute certain increases in sales, visitors or other metrics, they didn't really know how many people were seein

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March 10, 2017

Industry Insider | The Growth Story of Dailyhunt, No.1 News App in India

 While the discussion on native ads goes on endlessly, Dailyhunt may be the only one mastering it.  Dailyhunt, the Indian version of Toutiao, received additional $19 million investment from Toutiao last month. In last October, Dailyhunt received $25 million in D round financing led by Toutiao. With additional investment from Toutiao within half a year, Dailyhunt enhanced its leadership as No.1 n

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March 07, 2017

Industry Insider | Five Sets of Data on Why Native Video Is the Best Way to Attract Young People

 3/4 mobile traffic will be video by 2020, predicts Cisco in a report on global mobile traffic last year. Mark Zuckerberg said Facebook will be almost a video company within five years. What is the magic of video and native video? Live on videos Young generation (young generation born after 1995) watch videos on smartphones the most.74% people watch videos on smartphones for over half an hour and

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March 06, 2017

Know How | Three Tips to Improve Ad ROI

  What are we actually talking about with ROI? How do the world’s top 20 mobile ad networks do with ads? This week, Singular announced Top 20 Best Performing Mobile Ad Networks, which is the first list in the world based on the ROI Index. Both Mobvista and its subsidiary NativeX are included on the list. As the only Chinese company on the list, Mobvista ranks 7th and 15th for iOS and Android re

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