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Written by Robert Kelly, Business Development (Europe) Getting the most from Gamescom

Gamescom is a show that is only partly a mobile games show, but for many of our potential clients it is the most important show of the year.

2017-09-07

Jacqueline Zenn, Guest Contributor 2017-08-18

Introducing The 9 Most Popular Mobile Ad Formats
Like it or not, advertising revenues are the lifeblood of many mobile game developers. We take look at some of the most popular mobile ad formats for games and suggest how you can use them effectively.

By Irene Yang, Director - Asia Market, Business Development 2017-05-19

The budget wasted: fraud and inefficiency
A famous saying for advertising industry is that half of the budget is wasted but problem is we never know which half. Fraud case is definitely within the wasted half, which we can figure out using certain methods.

By Yuanxi Ou, Content Marketing Manager 2017-04-26

Brand Ads Are No Longer just about Vision, Interaction is Vital
Trying to drive interaction with advertising has become an increasing goal for advertisers and brands.

By Yuanxi Ou, Content Marketing Manager 2017-04-01

What is Display Attribution, and Is It Good for Marketing? (Part 2)
VTA is typically set to a period of 24-hours from the time of seeing an advert to taking action.

Robert Kelly, Business Development (Europe) 2017-09-07

Getting the most from Gamescom
Gamescom is a show that is only partly a mobile games show, but for many of our potential clients it is the most important show of the year.

By Yuanxi Ou, Content Marketing Manager 2017-07-11

INDUSTRY INTERVIEW: Yodo1, Master of Monetization, Turning Ads into Part of Gaming
By designing the ad placement in the way it has, Yodo1 ensures players retain the gaming rhythm.

By Irene Yang, Director - Asia Market, Business Development 2017-05-19

The budget wasted: fraud and inefficiency
A famous saying for advertising industry is that half of the budget is wasted but problem is we never know which half. Fraud case is definitely within the wasted half, which we can figure out using certain methods.

By Yuanxi Ou, Content Marketing Manager 2017-05-12

Can anyone knock Facebook and Google off the top spot?
With Twitter’s growth seemingly exhausted and new players struggling to build market share, the two biggest giants of digital advertising seem unassailable.  

Robert Kelly, Business Development (Europe) 2017-09-07

Getting the most from Gamescom
Gamescom is a show that is only partly a mobile games show, but for many of our potential clients it is the most important show of the year.

By Yuanxi Ou, Content Marketing Manager 2017-07-11

INDUSTRY INTERVIEW: Yodo1, Master of Monetization, Turning Ads into Part of Gaming
By designing the ad placement in the way it has, Yodo1 ensures players retain the gaming rhythm.

By Sharethrough 2017-07-03

Five Sets of Data on Why Native Video Is the Best Way to Attract Young People
What is the magic behind video and native video?

By Irene Yang, Director - Asia Market, Business Development 2017-05-19

The budget wasted: fraud and inefficiency
A famous saying for advertising industry is that half of the budget is wasted but problem is we never know which half. Fraud case is definitely within the wasted half, which we can figure out using certain methods.

By Irene Yang, Director - Asia Market, Business Development 2017-05-19

The budget wasted: fraud and inefficiency
A famous saying for advertising industry is that half of the budget is wasted but problem is we never know which half. Fraud case is definitely within the wasted half, which we can figure out using certain methods.

By Yuanxi Ou, Content Marketing Manager 2017-04-26

Brand Ads Are No Longer just about Vision, Interaction is Vital
Trying to drive interaction with advertising has become an increasing goal for advertisers and brands.

By Yuanxi Ou, Content Marketing Manager 2017-03-16

3 Golden Rules for Developers to Choose Monetization Platforms
Big data is reigns supreme as long as it is transparent

By Yuanxi Ou, Content Marketing Manager 2017-01-10

Mintegral 100-Day Celebration: 250M DAU, Dissecting This Number in 3 Sentences
100 days after launch, how is Mintegral delivering its promise of “monetizing developer’s dreams”?

Robert Kelly, Business Development (Europe) 2017-09-07

Getting the most from Gamescom
Gamescom is a show that is only partly a mobile games show, but for many of our potential clients it is the most important show of the year.

Jacqueline Zenn, Guest Contributor 2017-08-18

Introducing The 9 Most Popular Mobile Ad Formats
Like it or not, advertising revenues are the lifeblood of many mobile game developers. We take look at some of the most popular mobile ad formats for games and suggest how you can use them effectively.

By Yuanxi Ou, Content Marketing Manager 2017-07-11

INDUSTRY INTERVIEW: Yodo1, Master of Monetization, Turning Ads into Part of Gaming
By designing the ad placement in the way it has, Yodo1 ensures players retain the gaming rhythm.

By Sharethrough 2017-07-03

Five Sets of Data on Why Native Video Is the Best Way to Attract Young People
What is the magic behind video and native video?

By Yijun Chen, Marketing Manager 2017-07-14

EDGE Seoul-Foothold in Korea, Looking out to China
Mobvista’s EDGE Seminar was held to first share exclusive experiences in marching towards China market, and then bring laxation to the intense sensitiveness caught by fraud.

By Irene Yang, Director - Asia Market, Business Development 2017-05-19

The budget wasted: fraud and inefficiency
A famous saying for advertising industry is that half of the budget is wasted but problem is we never know which half. Fraud case is definitely within the wasted half, which we can figure out using certain methods.

By Yuanxi Ou, Content Marketing Manager 2017-05-12

Can anyone knock Facebook and Google off the top spot?
With Twitter’s growth seemingly exhausted and new players struggling to build market share, the two biggest giants of digital advertising seem unassailable.  

By Yuanxi Ou, Content Marketing Manager 2017-04-26

Brand Ads Are No Longer just about Vision, Interaction is Vital
Trying to drive interaction with advertising has become an increasing goal for advertisers and brands.

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Robert Kelly, Business Development (Europe) 2017-09-07

Getting the most from Gamescom
Gamescom is a show that is only partly a mobile games show, but for many of our potential clients it is the most important show of the year.

Jacqueline Zenn, Guest Contributor 2017-08-18

Introducing The 9 Most Popular Mobile Ad Formats
Like it or not, advertising revenues are the lifeblood of many mobile game developers. We take look at some of the most popular mobile ad formats for games and suggest how you can use them effectively.

By Yijun Chen, Marketing Manager 2017-07-14

EDGE Seoul-Foothold in Korea, Looking out to China
Mobvista’s EDGE Seminar was held to first share exclusive experiences in marching towards China market, and then bring laxation to the intense sensitiveness caught by fraud.