GLOSSARY

Ad Exchange

An ad exchange is as a digital auction house, connecting buyers (ad agencies, advertisers, and demand-side platforms) and sellers (ad networks, publishers, and supply-side platforms) of advertising inventory allowing bids to take place. Ad exchanges facilitate real-time buying and selling of ad space across different platforms, including mobile and desktop.

博客

美国市场突围:高价值用户争夺战,50%优质流量藏身Top2渠道之外 | 出海指南17期

查看更多

开放网络的优势何在,如何助力开发者实现全球增长?

查看更多

2025 短剧出海 IAAP 趋势加深:提升混合变现效率有何妙招?

查看更多