Casual Games

Casual games are a popular genre in mobile gaming that offers simple rules and short play sessions, making them accessible to a wide range of users. These games typically utilize a free-to-play model, relying on in-app purchases and in-game ads for monetization. Casual games include various sub-categories, such as match-3, puzzle, and adventure games, and often feature meta-games like character collection or in-game economy management. While casual game audiences spend less time playing compared to mid-core and hardcore games, their addictive core mechanics make them engaging and enjoyable for players.