GLOSSARY

Churn

Churn rate represents the proportion of mobile app users who have stopped using an app, cancelled their subscription, or uninstalled it within a specific time frame. It is a crucial metric that impacts other key metrics like retention rate, lifetime value, and profitability. App churn rate is usually measured at various intervals, such as 30 days, 7 days, and 1 day after the initial app installation. A high churn rate indicates potential issues with the app that need to be addressed to retain users and maintain profitability.

博客

美国市场突围:高价值用户争夺战,50%优质流量藏身Top2渠道之外 | 出海指南17期

查看更多

开放网络的优势何在,如何助力开发者实现全球增长?

查看更多

2025 短剧出海 IAAP 趋势加深:提升混合变现效率有何妙招?

查看更多