GLOSSARY

CPA

Cost per action (CPA) or cost per acquisition is a pricing model in where advertisers pay a fixed rate for a user's completion of a specific post-install event, such as a purchase or registration. Advertisers only pay for users who engage in the desired action. CPA is calculated by dividing the overall campaign cost by the number of user actions.

博客

白皮书 | 2025 短剧出海开启“倍速 Mode”,《短剧出海营销指南》用 AI 破解增长焦虑

查看更多

从Copilot到Autopilot:汇量科技的智能体布局如何革新广告营销?

查看更多

美国市场突围:高价值用户争夺战,50%优质流量藏身Top2渠道之外 | 出海指南17期

查看更多