GLOSSARY

Private Marketplace (PMP)

Private Marketplaces (PMPs) are exclusive real-time bidding (RTB) markets where publishers make their inventory and audiences available to a select group of invited buyers. PMPs operate through customized, invitation-only auctions, limiting participation to invited buyers. Publishers offer premium inventory, high-impact ad units, and access to first-party data, while advertisers value the control provided by PMPs, ensuring brand safety, transparency, and inventory quality.

博客

美国市场突围:高价值用户争夺战,50%优质流量藏身Top2渠道之外 | 出海指南17期

查看更多

开放网络的优势何在,如何助力开发者实现全球增长?

查看更多

2025 短剧出海 IAAP 趋势加深:提升混合变现效率有何妙招?

查看更多