SKAdNetwork (SKAN)

SKAdNetwork (SKAN) is an Apple framework designed to measure conversion rates for mobile app install campaigns while preserving user privacy. It operates on an aggregated level, ensuring user identities remain confidential and doesn't provide granular per-device data. SKAdNetwork allows ad networks and advertisers to measure their ad activity without revealing user-level or device-specific information. It has become especially important with the introduction of iOS 14 and the new AppTrackingTransparency (ATT) consent flow.