Blog - The latest insights and reports from the mobile advertising industry

Clement Cao April 28, 2021

Reyun Joins Mobvista to Expand Our SaaS Tooling Ecosystem for Global Developers

Reyun’s market-leading technologies add another powerful component to our growing ecosystem of SaaS tools, providing full-stack mobile marketing SaaS solutions for global developers looking to enter the Chinese market.

Clement Cao April 28, 2021
Reyun Joins Mobvista to Expand Our SaaS Tooling Ecosystem for Global Developers
Reyun’s market-leading technologies add another powerful component to our growing ecosystem of SaaS tools, providing full-stack mobile marketing SaaS solutions for global developers looking to enter the Chinese market.
Cassie Cheng April 22, 2021
Looking beyond IDFA: where next for mobile advertisers?
It appears that we are now only days or weeks away from these much-discussed changes to the mobile advertising landscape becoming reality.
Mobvista March 15, 2021
To Infinity and Beyond, 8 Years of Mobvista
Fast forward 8 years and with a market value of over 10 billion RMB, Mobvista has transformed from a small team with a vision to a global technology platform with a purpose.
Cassie Cheng December 23, 2020
Looking forward: Five trends we think will define the mobile ad industry in 2021
After talking with many of our clients including developers, app publishers, major brands, e-commerce platforms and more, we’ve put together five key trends which we and our customers believe will have a significant impact on the mobile and digital landscape in the year ahead.
Vali Scorus September 22, 2020
Sean Song: How Mobvista Built a Data Security “Moat”
With the development of the mobile Internet industry and technological innovation, the amount of personal information has grown exponentially, resulting in increasingly stronger data security concerns.
Clement Cao July 27, 2020
Why Apple’s Decision to Limit The Use of IDFA in iOS 14 Will Cause Upheaval – and Opportunity – for The Mobile Advertising Industry
Even in an industry that has become used to innovation and rapid change, Apple’s announcement that it will protect the privacy of its users by making access to a devices’ unique identifier (IDFA) opt-in only, was a significant moment.