Blog - The latest insights and reports from the mobile advertising industry

kevin.ford August 30, 2022

Mobvista Subsidiary, Mintegral, Announces a Unified Brand Identity

Since the beginning, Mobvista’s vision has been to support the global growth of our clients through a unified marketing technology ecosystem. The Mobvista family has grown rapidly in the market, with Mintegral, our programmatic advertising platform, becoming an innovator in the industry. While our mission remains unwavering, we are excited to announce that Mintegral has ...

kevin.ford August 30, 2022
Mobvista Subsidiary, Mintegral, Announces a Unified Brand Identity
Since the beginning, Mobvista’s vision has been to support the global growth of our clients through a unified marketing technology ecosystem. The Mobvista family has grown rapidly in the market, with Mintegral, our programmatic advertising platform, becoming an innovator in the industry. While our mission remains unwavering, we are excited to announce that Mintegral has ...
Hector Almeida July 14, 2022
Why gaming is increasingly important to tech companies
Mintegral's Hector Almeida details the allure that gaming has for tech companies including TikTok and Netflix in the face of economic uncertainty
March 23, 2022
Mobvista’s subsidiary Mintegral Continues To Climb The AppsFlyer’s Performance Index XIV
Mobvista's subsidiary Mintegral was featured prominently on the latest AppsFlyer Performance Index XIV.
March 21, 2022
How Will Google’s Privacy Sandbox Affect The Mobile Advertising Industry?
We sat down with Clement Cao, Mobvista’s co-founder & CEO, to ask for his thoughts on Google’s new privacy framework and what it means for the advertising industry. 
March 16, 2022
Environmental, Social, and Governance (ESG): Paving the way for business resilience | Q&A with Mobvista CFO
Now more than ever, ESG principles will play a vital role in supporting core business goals and holding one's position at the forefront of an industry.
Vali Scorus March 3, 2022
Video: A Look at Mintegral and Its Programmatic Partners
We asked some of our partners about their experience working with our programmatic platform Mintegral. This is what they said.