Blog - The latest insights and reports from the mobile advertising industry

Stella Zhu June 7, 2021

Why creative automation is essential for app marketers post-IDFA

Without the ability to use IDFA as an easy way to target new and existing users, there is more need than ever before for ad creatives to really deliver. 

Stella Zhu June 7, 2021
Why creative automation is essential for app marketers post-IDFA
Without the ability to use IDFA as an easy way to target new and existing users, there is more need than ever before for ad creatives to really deliver. 
Qiao Zeng May 27, 2021
Interview With Clement Cao & Tony Bai: What Drove Mobvista To Purchase Reyun?
What are the reasons behind the partnership between the two industry leaders? What specific conditions were agreed upon for this acquisition? How will the business and strategic goals change in the future? Morketing conducted an in-depth interview with Clement Cao, Co-founder and CEO of Mobvista, and Tony Bai, Founder and CEO of Reyun to find out more.
Clement Cao April 28, 2021
Reyun Joins Mobvista to Expand Our SaaS Tooling Ecosystem for Global Developers
Reyun’s market-leading technologies add another powerful component to our growing ecosystem of SaaS tools, providing full-stack mobile marketing SaaS solutions for global developers looking to enter the Chinese market.
Cassie Cheng April 22, 2021
Looking beyond IDFA: where next for mobile advertisers?
It appears that we are now only days or weeks away from these much-discussed changes to the mobile advertising landscape becoming reality.
Mobvista March 15, 2021
To Infinity and Beyond, 8 Years of Mobvista
Fast forward 8 years and with a market value of over 10 billion RMB, Mobvista has transformed from a small team with a vision to a global technology platform with a purpose.
Cassie Cheng December 23, 2020
Looking forward: Five trends we think will define the mobile ad industry in 2021
After talking with many of our clients including developers, app publishers, major brands, e-commerce platforms and more, we’ve put together five key trends which we and our customers believe will have a significant impact on the mobile and digital landscape in the year ahead.