Blog - The latest insights and reports from the mobile advertising industry

Vali Scorus June 17, 2020

Free Ebook by Nativex: Reaching China’s Video Crowd with the Power of Bilibili

Check out our latest free ebook, where we take an in-depth look at Bilibili, aka the YouTube of China.

Vali Scorus June 17, 2020
Free Ebook by Nativex: Reaching China’s Video Crowd with the Power of Bilibili
Check out our latest free ebook, where we take an in-depth look at Bilibili, aka the YouTube of China.
April 2, 2020
2019 annual financial results
Mobvista announced its strongest financial results to date, with revenues surpassing USD 500 million for the first time. Its programmatic advertising business continued to be a key component, with revenues increasing by 40.8% in the past year to reach USD 320.0 million.
Cassie Cheng March 16, 2020
How we created Mobvista’s new visual identity
The rebrand was about reflecting our new identity and showcase our new energetic selves. Redesigning a logo is an important part of what makes a new brand stand out, so here’s a behind-the-scenes look at how we redid ours.
Clement Cao March 11, 2020
Mobvista and Nativex: Why We Have Rebranded
To better align our technology to our clients’ needs and power global commercial growth in the digital age,Nativex will become our worldwide customer-facing brand, while Mobvista will continue as a corporate ‘master brand
Clement Cao December 12, 2019
Why the New Breed of Hyper-casual Games Have Changed Mobile Marketing for the Better
At the recent Morketing Summit held in Beijing, I shared how an increasing number of mobile games companies have learned how the combination of data platforms and marketing APIs can automate core aspects of mobile marketing, and improve ROI.
Valentin Scorus November 25, 2019
How Alibaba’s Push around Innovation Has Made Singles’ Day into The Biggest Shopping Event on The Planet
Singles’ Day has grown to become the world’s largest (unofficial) shopping holiday, with Alibaba in the driving seat.