Blog - The latest insights and reports from the mobile advertising industry

Harriet Pan 2018-07-16The Rise and Rise of M-commerce

The fast growth of m-commerce has enhanced the popularity and convenience of mobile marketing.

Harriet Pan 2018-07-16

The Rise and Rise of M-commerce
The fast growth of m-commerce has enhanced the popularity and convenience of mobile marketing.

Harriet Pan 2018-07-09

What’s the difference between an ad network and an ad exchange?
In this serial video, we will do an explanation on ad network and ad exchanges, and discover the difference between them.

Alan Xie 2018-07-04

What can the UA strategies of Glu Mobile, G5 and Rovio tell us about wider marketing and monetization trends?
Analyzing the correlation between UA spending and game sales as well as profits.

Harriet Pan 2018-07-04

Mobile ad blocking rates are doubling
Ad blocking comes to mobile, which is doubling across key markets.

Harriet Pan 2018-07-16

The Rise and Rise of M-commerce
The fast growth of m-commerce has enhanced the popularity and convenience of mobile marketing.

Harriet Pan 2018-07-09

What’s the difference between an ad network and an ad exchange?
In this serial video, we will do an explanation on ad network and ad exchanges, and discover the difference between them.

Alan Xie 2018-07-04

What can the UA strategies of Glu Mobile, G5 and Rovio tell us about wider marketing and monetization trends?
Analyzing the correlation between UA spending and game sales as well as profits.

Harriet Pan 2018-07-04

Mobile ad blocking rates are doubling
Ad blocking comes to mobile, which is doubling across key markets.

Harriet Pan 2018-07-16

The Rise and Rise of M-commerce
The fast growth of m-commerce has enhanced the popularity and convenience of mobile marketing.

Harriet Pan 2018-07-09

What’s the difference between an ad network and an ad exchange?
In this serial video, we will do an explanation on ad network and ad exchanges, and discover the difference between them.

Alan Xie 2018-07-04

What can the UA strategies of Glu Mobile, G5 and Rovio tell us about wider marketing and monetization trends?
Analyzing the correlation between UA spending and game sales as well as profits.

Vivi Luo 2018-06-12

Planning to Launch Your Mobile Game in Japan? These Are The Five Key Tactics for A Successful UA Campaign
Why is the Japanese market attracting new – and significant - publishers? And what opportunities do we see in the market and how should advertisers tap into it?

Harriet Pan 2018-07-16

The Rise and Rise of M-commerce
The fast growth of m-commerce has enhanced the popularity and convenience of mobile marketing.

Alan Xie 2018-07-04

What can the UA strategies of Glu Mobile, G5 and Rovio tell us about wider marketing and monetization trends?
Analyzing the correlation between UA spending and game sales as well as profits.

Harriet Pan 2018-07-04

Mobile ad blocking rates are doubling
Ad blocking comes to mobile, which is doubling across key markets.

Vivi Luo 2018-06-12

Planning to Launch Your Mobile Game in Japan? These Are The Five Key Tactics for A Successful UA Campaign
Why is the Japanese market attracting new – and significant - publishers? And what opportunities do we see in the market and how should advertisers tap into it?

Harriet Pan 2018-07-16

The Rise and Rise of M-commerce
The fast growth of m-commerce has enhanced the popularity and convenience of mobile marketing.

Alan Xie 2018-07-04

What can the UA strategies of Glu Mobile, G5 and Rovio tell us about wider marketing and monetization trends?
Analyzing the correlation between UA spending and game sales as well as profits.

Harriet Pan 2018-07-04

Mobile ad blocking rates are doubling
Ad blocking comes to mobile, which is doubling across key markets.

Vivi Luo 2018-06-12

Planning to Launch Your Mobile Game in Japan? These Are The Five Key Tactics for A Successful UA Campaign
Why is the Japanese market attracting new – and significant - publishers? And what opportunities do we see in the market and how should advertisers tap into it?

Harriet Pan 2018-07-09

What’s the difference between an ad network and an ad exchange?
In this serial video, we will do an explanation on ad network and ad exchanges, and discover the difference between them.

Harriet Pan 2018-07-04

Mobile ad blocking rates are doubling
Ad blocking comes to mobile, which is doubling across key markets.

Harriet Pan 2018-05-29

What Are CVR and CTR?
Introducing Mobvista's serial video: Ad Tech 101. In less than 120 seconds, we will do a quick explanation on some of the most commonly used terms in digital advertising. Today, let's talk about CVR and CTR.

Rongbin Huang 2018-05-15

Ad Tech Advances Make Mobile More Fraud-proof than Desktop
It may fly in the face of accepted ‘wisdom’ but the latest figures prove tech advances are making mobile marketing less prone to fraud than the desktop.

All Blog Posts

Harriet Pan 2018-07-16

The Rise and Rise of M-commerce
The fast growth of m-commerce has enhanced the popularity and convenience of mobile marketing.

Harriet Pan 2018-07-09

What’s the difference between an ad network and an ad exchange?
In this serial video, we will do an explanation on ad network and ad exchanges, and discover the difference between them.

Alan Xie 2018-07-04

What can the UA strategies of Glu Mobile, G5 and Rovio tell us about wider marketing and monetization trends?
Analyzing the correlation between UA spending and game sales as well as profits.