Blog - The latest insights and reports from the mobile advertising industry

By Mobvista 2018-05-21

5 Differences and Similarities between Western and Chinese Mobile Gamers

Five insights that will help game developers better understand thier audiences in East and West.

Harriet Pan, Content Marketing Manager 2018-05-18

Still Not Sure What GDPR Is or What You Need to Do About It?

GDPR - or to give it its full title, the EU General Data Protection Regulation - is a new set of laws designed to standardise and improve how companies deal with the privacy of their customers’ and users’ data.

Rongbin Huang, Senior Algorithm Architect 2018-05-15

Ad Tech Advances Make Mobile More Fraud-proof than Desktop

It may fly in the face of accepted ‘wisdom’ but the latest figures prove tech advances are making mobile marketing less prone to fraud than the desktop.

By Mobvista 2018-05-09

What is Shuabang, and Should I be Using It to Promote My Game?

For people who want to take a shortcut and who don’t care about doing things the right way, there are less honest ways to promote your app.

By Nina Zeng, Senior Media Operations Manager 2018-05-25

Will adding In-App Purchases to Facebook Instant Games Make Them A Viable Alternative to The App Store?

Announced at this year’s Facebook F8, the addition of IAP is the latest development to Facebook’s own mobile games offering

Harriet Pan, Content Marketing Manager 2018-05-18

Still Not Sure What GDPR Is or What You Need to Do About It?

GDPR - or to give it its full title, the EU General Data Protection Regulation - is a new set of laws designed to standardise and improve how companies deal with the privacy of their customers’ and users’ data.

Rongbin Huang, Senior Algorithm Architect 2018-05-15

Ad Tech Advances Make Mobile More Fraud-proof than Desktop

It may fly in the face of accepted ‘wisdom’ but the latest figures prove tech advances are making mobile marketing less prone to fraud than the desktop.

By Mobvista 2018-05-04

Social Media is the Must-Use Marketing Channel for Reaching Chinese Gamers

In fact, in social media-obsessed China, Key Opinion Leaders, or KOLs, are on a whole different level when it comes to reaching consumers and setting new trends.

By Mobvista 2018-05-09

What is Shuabang, and Should I be Using It to Promote My Game?

For people who want to take a shortcut and who don’t care about doing things the right way, there are less honest ways to promote your app.

By Mobvista 2018-05-04

Social Media is the Must-Use Marketing Channel for Reaching Chinese Gamers

In fact, in social media-obsessed China, Key Opinion Leaders, or KOLs, are on a whole different level when it comes to reaching consumers and setting new trends.

Harriet Pan, Content Marketing Manager 2018-04-26

Localizing Your Games for Chinese Players: Besides Language, What Other Aspects Should You Consider?

When localizing your games for Chinese players, think beyond simply translation. What are their graphical preferences? How best to offer player support? Have you really thought about all these factors?

Leslie Harris, NativeX 2018-04-11

4 UI Mistakes That Kill Apps

There is no set guide for creating the best UI but here are a few helpful tips to keep you and your users happy.

By Nina Zeng, Senior Media Operations Manager 2018-05-25

Will adding In-App Purchases to Facebook Instant Games Make Them A Viable Alternative to The App Store?

Announced at this year’s Facebook F8, the addition of IAP is the latest development to Facebook’s own mobile games offering

By Mobvista 2018-05-21

5 Differences and Similarities between Western and Chinese Mobile Gamers

Five insights that will help game developers better understand thier audiences in East and West.

By Mobvista 2018-05-07

Why Mobile Gaming Is Now Bigger than Console and PC Gaming Combined, and Still Growing and Always Changing

Now, mobile games is reaching another milestone.

Harriet Pan, Content Marketing Manager 2018-04-26

Localizing Your Games for Chinese Players: Besides Language, What Other Aspects Should You Consider?

When localizing your games for Chinese players, think beyond simply translation. What are their graphical preferences? How best to offer player support? Have you really thought about all these factors?

By Nina Zeng, Senior Media Operations Manager 2018-05-25

Will adding In-App Purchases to Facebook Instant Games Make Them A Viable Alternative to The App Store?

Announced at this year’s Facebook F8, the addition of IAP is the latest development to Facebook’s own mobile games offering

By Mobvista 2018-05-21

5 Differences and Similarities between Western and Chinese Mobile Gamers

Five insights that will help game developers better understand thier audiences in East and West.

Rongbin Huang, Senior Algorithm Architect 2018-05-15

Ad Tech Advances Make Mobile More Fraud-proof than Desktop

It may fly in the face of accepted ‘wisdom’ but the latest figures prove tech advances are making mobile marketing less prone to fraud than the desktop.

By Mobvista 2018-05-09

What is Shuabang, and Should I be Using It to Promote My Game?

For people who want to take a shortcut and who don’t care about doing things the right way, there are less honest ways to promote your app.

Rongbin Huang, Senior Algorithm Architect 2018-05-15

Ad Tech Advances Make Mobile More Fraud-proof than Desktop

It may fly in the face of accepted ‘wisdom’ but the latest figures prove tech advances are making mobile marketing less prone to fraud than the desktop.

Leslie Harris, NativeX 2018-04-11

4 UI Mistakes That Kill Apps

There is no set guide for creating the best UI but here are a few helpful tips to keep you and your users happy.

By Mobvista 2017-12-06

Avid.ly’s CEO Xie Feng on Redefining Game Ad Monetization

Personalization needs to be exactly different for each person

By Mobvista 2017-12-06

Why you shouldn’t use an ad blocker

Better advertising is essential, but it’s crucial that advertising doesn’t dominate the user experience.