Cassie Cheng December 23, 2020
Looking forward: Five trends we think will define the mobile ad industry in 2021
Cassie Cheng
December 23, 2020
- Looking forward: Five trends we think will define the mobile ad industry in 2021
- After talking with many of our clients including developers, app publishers, major brands, e-commerce platforms and more, we’ve put together five key trends which we and our customers believe will have a significant impact on the mobile and digital landscape in the year ahead.
Vali Scorus
September 22, 2020
- Sean Song: How Mobvista Built a Data Security “Moat”
- With the development of the mobile Internet industry and technological innovation, the amount of personal information has grown exponentially, resulting in increasingly stronger data security concerns.
Clement Cao
July 27, 2020
- Why Apple’s Decision to Limit The Use of IDFA in iOS 14 Will Cause Upheaval – and Opportunity – for The Mobile Advertising Industry
- Even in an industry that has become used to innovation and rapid change, Apple’s announcement that it will protect the privacy of its users by making access to a devices’ unique identifier (IDFA) opt-in only, was a significant moment.
Vali Scorus
June 17, 2020
- Free Ebook by Nativex: Reaching China’s Video Crowd with the Power of Bilibili
- Check out our latest free ebook, where we take an in-depth look at Bilibili, aka the YouTube of China.
April 2, 2020
- 2019 annual financial results
- Mobvista announced its strongest financial results to date, with revenues surpassing USD 500 million for the first time. Its programmatic advertising business continued to be a key component, with revenues increasing by 40.8% in the past year to reach USD 320.0 million.
Cassie Cheng
March 16, 2020
- How we created Mobvista’s new visual identity
- The rebrand was about reflecting our new identity and showcase our new energetic selves. Redesigning a logo is an important part of what makes a new brand stand out, so here’s a behind-the-scenes look at how we redid ours.
- December 23, 2020 Looking forward: Five trends we think will define the mobile ad industry in 2021
- September 22, 2020 Sean Song: How Mobvista Built a Data Security “Moat”
- July 27, 2020 Why Apple’s Decision to Limit The Use of IDFA in iOS 14 Will Cause Upheaval – and Opportunity – for The Mobile Advertising Industry
- June 17, 2020 Free Ebook by Nativex: Reaching China’s Video Crowd with the Power of Bilibili
- April 2, 2020 2019 annual financial results
- March 16, 2020 How we created Mobvista’s new visual identity
- March 11, 2020 Mobvista and Nativex: Why We Have Rebranded
- February 7, 2020 Singular ROI Index: Mobvista Is One of APAC’s Top Ad Networks
- July 15, 2019 Mary Meeker Internet Trends 2019: A Growing Global Market, Social Shopping and Chinese Super Apps Dominate the Headlines
- July 4, 2019 Five Recent Developments that Show How Mobile Advertising is Developing in the World’s Biggest Mobile Market: China
- June 17, 2019 Just What Is a VIP Membership, And Why Do So Many Chinese Mobile Gamers Sign Up for It?
- June 10, 2019 Xplore China Seminar: Three Major Lessons We Learned about The Chinese Market
- June 4, 2019 A Breakdown of The Android Market in China
- May 23, 2019 Genres, Brands and Features: All You Need to Know about The Chinese Mobile Games Market
- May 15, 2019 A Complete Breakdown of The Chinese Video App Market: with Over 10 Players in The Market, Who Is Leading and Why?
- May 14, 2019 Xplore China Seoul Seminar: How to kick start your mobile marketing in China
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