Blog - The latest insights and reports from the mobile advertising industry

Harriet Pan 2019-01-14The 5 Must-Attend Events for Indie Developers

When money is tight, investing in games events can feel like a gamble. However, attending a good event can be the tinder that ignites the fire. So which events should you be heading to if you’re an independent developer on the way up in the mobile games industry? Here are five tips from us.

Harriet Pan 2019-01-14

The 5 Must-Attend Events for Indie Developers
When money is tight, investing in games events can feel like a gamble. However, attending a good event can be the tinder that ignites the fire. So which events should you be heading to if you’re an independent developer on the way up in the mobile games industry? Here are five tips from us.

Yijun Chen 2019-01-09

The Great Thaw? Why The End of China’s Video Game Market Freeze Does Not Mean A Return to The Status Quo
The great China game freeze is over. But why has the freeze ended? What changed at a government level to allow the embargo on releases to end? And what do these changes mean for developers getting games into the Chinese market?

Cassie Cheng 2019-01-04

Key Mobile Games Trends for 2019
When predicting the new year, It’s tempting to suggest a sharp discontinuity between the old and the new is brewing. The truth lies somewhere between the two. But if anyone can work out how to update, they will experience a very successful new year indeed.

Cathy Ou 2018-12-21

Mobile Advertising Predictions for 2019
This year alone, we’ve seen the number of mobile internet users pass the 7 billion mark and they have collectively spent a staggering 1 billion years online. But what does the new year hold for mobile advertising?

Yichen Huang 2019-01-14

Mobile Advertising Events: Four Business Conferences to Attend in 2019
It’s a good time to start thinking which business conferences and exhibitions you’d like to attend. Here are four events or event series that we think are great for people working in the mobile advertising industry.

Yijun Chen 2019-01-09

The Great Thaw? Why The End of China’s Video Game Market Freeze Does Not Mean A Return to The Status Quo
The great China game freeze is over. But why has the freeze ended? What changed at a government level to allow the embargo on releases to end? And what do these changes mean for developers getting games into the Chinese market?

Cassie Cheng 2019-01-04

Key Mobile Games Trends for 2019
When predicting the new year, It’s tempting to suggest a sharp discontinuity between the old and the new is brewing. The truth lies somewhere between the two. But if anyone can work out how to update, they will experience a very successful new year indeed.

Cathy Ou 2018-12-21

Mobile Advertising Predictions for 2019
This year alone, we’ve seen the number of mobile internet users pass the 7 billion mark and they have collectively spent a staggering 1 billion years online. But what does the new year hold for mobile advertising?

Cathy Ou 2018-11-30

How AI Is Transforming Digital Marketing
Today, the biggest challenge for marketers operating in the digital space is dealing with the sheer size of the opportunity on offer.

Harriet Pan 2018-11-27

Mobile Advertising in 2018 – The Biggest Trends and Stories That Shaped The Sector
We’re approaching the end of another busy year for the mobile advertising industry.

GameAnalytics 2018-11-23

How GameAnalytics Helps Voodoo Identify and Release Hit Mobile Games Each Month
In just a few short years, Voodoo has released a string of hyper-casual hits. They’ve published more than 15 games which have reached the top 20 in the App Store charts since 2016, and seen such a meteoric rise to success that the studio name ‘Voodoo’ has almost become synonymous with the hyper-casual genre itself.

Harriet Pan 2018-10-19

The Oriental Age of Sail – Chinese Mobile Marketing Goes Global
Clement Cao, co-founder, executive director and president of Mobvista, spoke at Advertising Week in New York earlier in October.

Harriet Pan 2019-01-14

The 5 Must-Attend Events for Indie Developers
When money is tight, investing in games events can feel like a gamble. However, attending a good event can be the tinder that ignites the fire. So which events should you be heading to if you’re an independent developer on the way up in the mobile games industry? Here are five tips from us.

Yichen Huang 2019-01-14

Mobile Advertising Events: Four Business Conferences to Attend in 2019
It’s a good time to start thinking which business conferences and exhibitions you’d like to attend. Here are four events or event series that we think are great for people working in the mobile advertising industry.

Yijun Chen 2019-01-09

The Great Thaw? Why The End of China’s Video Game Market Freeze Does Not Mean A Return to The Status Quo
The great China game freeze is over. But why has the freeze ended? What changed at a government level to allow the embargo on releases to end? And what do these changes mean for developers getting games into the Chinese market?

Cassie Cheng 2019-01-04

Key Mobile Games Trends for 2019
When predicting the new year, It’s tempting to suggest a sharp discontinuity between the old and the new is brewing. The truth lies somewhere between the two. But if anyone can work out how to update, they will experience a very successful new year indeed.

Harriet Pan 2019-01-14

The 5 Must-Attend Events for Indie Developers
When money is tight, investing in games events can feel like a gamble. However, attending a good event can be the tinder that ignites the fire. So which events should you be heading to if you’re an independent developer on the way up in the mobile games industry? Here are five tips from us.

Yichen Huang 2019-01-14

Mobile Advertising Events: Four Business Conferences to Attend in 2019
It’s a good time to start thinking which business conferences and exhibitions you’d like to attend. Here are four events or event series that we think are great for people working in the mobile advertising industry.

Yijun Chen 2019-01-09

The Great Thaw? Why The End of China’s Video Game Market Freeze Does Not Mean A Return to The Status Quo
The great China game freeze is over. But why has the freeze ended? What changed at a government level to allow the embargo on releases to end? And what do these changes mean for developers getting games into the Chinese market?

Harriet Pan 2018-12-07

Black Friday Underlines The Dominance of Mobile Apps
This Black Friday will go down in history as the date the annual sales bonanza confirmed the power of m-commerce over e-commerce.

Yijun Chen 2019-01-09

The Great Thaw? Why The End of China’s Video Game Market Freeze Does Not Mean A Return to The Status Quo
The great China game freeze is over. But why has the freeze ended? What changed at a government level to allow the embargo on releases to end? And what do these changes mean for developers getting games into the Chinese market?

Cathy Ou 2018-11-30

How AI Is Transforming Digital Marketing
Today, the biggest challenge for marketers operating in the digital space is dealing with the sheer size of the opportunity on offer.

Ramon Zhu 2018-10-16

How AI Is Transforming Mobile Marketing
How exactly is AI transforming the way we deliver and engage with ads on our phones and how are we keeping on the cutting edge of mobile marketing? Let’s take a deep dive.

Harriet Pan, Content Marketing Manager 2018-10-09

What’s The Difference between View Through Attribution and Click Through Attribution?
The two most popular attribution models in mobile advertising is view through attribution (VTA) and click through attribution (CTA). Each offers a different approach to attributing an advertising campaign.
 

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Harriet Pan 2019-01-14

The 5 Must-Attend Events for Indie Developers
When money is tight, investing in games events can feel like a gamble. However, attending a good event can be the tinder that ignites the fire. So which events should you be heading to if you’re an independent developer on the way up in the mobile games industry? Here are five tips from us.

Yichen Huang 2019-01-14

Mobile Advertising Events: Four Business Conferences to Attend in 2019
It’s a good time to start thinking which business conferences and exhibitions you’d like to attend. Here are four events or event series that we think are great for people working in the mobile advertising industry.

Yijun Chen 2019-01-09

The Great Thaw? Why The End of China’s Video Game Market Freeze Does Not Mean A Return to The Status Quo
The great China game freeze is over. But why has the freeze ended? What changed at a government level to allow the embargo on releases to end? And what do these changes mean for developers getting games into the Chinese market?