Blog - The latest insights and reports from the mobile advertising industry

Yichen Huang 2019-03-19From Click-through to Ability to View

With the rush to in-app programmatic, brought about through new technology such as header bidding, many advertisers are still thinking along the same traditional lines as when desktop was the only programmatic channel available.

Harriet Pan 2019-03-13

Mini-Programs: What are They, How do They Work and Why do They Matter to Game Developers?
Mini-programs are a big deal and they are here to stay. While they might be a relatively new technology, their popularity in the market is simply impossible to ignore.

Cassie Cheng 2019-03-11

Bricking It: Why Tetris 99 Could Shake The Battle Royale Sector Up and Bring Big Benefits to Free to Play Mobile Game Devs
When Tetris 99 was announced and launched back in February 2019, you may have been forgiven for thinking that  1st  April had come a little early this year.

Cathy Ou 2019-03-07

What Does a Committed Relationship Look Like? We Have Four More Answers to It. [Part 2]
Are girls generally more committed?

Cathy Ou 2019-03-07

What Does a Committed Relationship Look Like? Here are 5 examples. [Part 1]
What does it mean to be committed? Five gentlemen give their answers.

Yichen Huang 2019-03-19

From Click-through to Ability to View
With the rush to in-app programmatic, brought about through new technology such as header bidding, many advertisers are still thinking along the same traditional lines as when desktop was the only programmatic channel available.

Cathy Ou 2019-03-07

What Does a Committed Relationship Look Like? We Have Four More Answers to It. [Part 2]
Are girls generally more committed?

Cathy Ou 2019-03-07

What Does a Committed Relationship Look Like? Here are 5 examples. [Part 1]
What does it mean to be committed? Five gentlemen give their answers.

Harriet Pan 2019-02-28

What We Can Learn from 10 Years of Angry Birds
Looking back into Angry Birds’ history, there are plenty of things misremembered and forgotten but that remain significant in terms of how mobile gaming got to where it currently is.

Cathy Ou 2019-03-07

What Does a Committed Relationship Look Like? We Have Four More Answers to It. [Part 2]
Are girls generally more committed?

Cathy Ou 2019-03-07

What Does a Committed Relationship Look Like? Here are 5 examples. [Part 1]
What does it mean to be committed? Five gentlemen give their answers.

Cathy Ou 2018-11-30

How AI Is Transforming Digital Marketing
Today, the biggest challenge for marketers operating in the digital space is dealing with the sheer size of the opportunity on offer.

Harriet Pan 2018-11-27

Mobile Advertising in 2018 – The Biggest Trends and Stories That Shaped The Sector
We’re approaching the end of another busy year for the mobile advertising industry.

Cassie Cheng 2019-03-11

Bricking It: Why Tetris 99 Could Shake The Battle Royale Sector Up and Bring Big Benefits to Free to Play Mobile Game Devs
When Tetris 99 was announced and launched back in February 2019, you may have been forgiven for thinking that  1st  April had come a little early this year.

Yichen Huang 2019-03-05

The Biggest Stories from MWC Barcelona 2019
The summary of all the biggest developments from MWC Barcelona 2019 to keep you on the pulse of the mobile industry. 

GameAnalytics 2019-03-04

How Homa Games Uses GameAnalytics to Increase Their Retention and Propel Their Game into Top Charts Globally
"We see how increasingly competitive the market is getting, so we know how important it is to stay ahead of the crowd. Thanks to their in-depth metrics and dynamic platform, we’re confident that GameAnalytics will allow us to continue our journey as we look to publish more titles in the near future."

Harriet Pan 2019-02-28

What We Can Learn from 10 Years of Angry Birds
Looking back into Angry Birds’ history, there are plenty of things misremembered and forgotten but that remain significant in terms of how mobile gaming got to where it currently is.

Yichen Huang 2019-03-19

From Click-through to Ability to View
With the rush to in-app programmatic, brought about through new technology such as header bidding, many advertisers are still thinking along the same traditional lines as when desktop was the only programmatic channel available.

Harriet Pan 2019-03-13

Mini-Programs: What are They, How do They Work and Why do They Matter to Game Developers?
Mini-programs are a big deal and they are here to stay. While they might be a relatively new technology, their popularity in the market is simply impossible to ignore.

Cassie Cheng 2019-03-11

Bricking It: Why Tetris 99 Could Shake The Battle Royale Sector Up and Bring Big Benefits to Free to Play Mobile Game Devs
When Tetris 99 was announced and launched back in February 2019, you may have been forgiven for thinking that  1st  April had come a little early this year.

Yichen Huang 2019-03-05

The Biggest Stories from MWC Barcelona 2019
The summary of all the biggest developments from MWC Barcelona 2019 to keep you on the pulse of the mobile industry. 

Yichen Huang 2019-03-05

The Biggest Stories from MWC Barcelona 2019
The summary of all the biggest developments from MWC Barcelona 2019 to keep you on the pulse of the mobile industry. 

Clement Cao 2019-02-19

How to Prepare for MWC Barcelona 2019
MWC Barcelona, the world’s largest exhibition for the mobile industry. With the event just around the corner, you’ll need a bit of help. So here’s our quick guide to making the most of MWC 2019.

Yijun Chen 2019-01-09

The Great Thaw? Why The End of China’s Video Game Market Freeze Does Not Mean A Return to The Status Quo
The great China game freeze is over. But why has the freeze ended? What changed at a government level to allow the embargo on releases to end? And what do these changes mean for developers getting games into the Chinese market?

Cathy Ou 2018-11-30

How AI Is Transforming Digital Marketing
Today, the biggest challenge for marketers operating in the digital space is dealing with the sheer size of the opportunity on offer.
 

All Blog Posts

Yichen Huang 2019-03-19

From Click-through to Ability to View
With the rush to in-app programmatic, brought about through new technology such as header bidding, many advertisers are still thinking along the same traditional lines as when desktop was the only programmatic channel available.

Harriet Pan 2019-03-13

Mini-Programs: What are They, How do They Work and Why do They Matter to Game Developers?
Mini-programs are a big deal and they are here to stay. While they might be a relatively new technology, their popularity in the market is simply impossible to ignore.

Cassie Cheng 2019-03-11

Bricking It: Why Tetris 99 Could Shake The Battle Royale Sector Up and Bring Big Benefits to Free to Play Mobile Game Devs
When Tetris 99 was announced and launched back in February 2019, you may have been forgiven for thinking that  1st  April had come a little early this year.