Blog - The latest insights and reports from the mobile advertising industry

Valentin Scorus 2019-11-14Singles’ Day is Growing in China and Southeast Asia Is Next

The 2019 Singles’ Day slashed another record in terms of sales. Why is Singles’ Day so big in China and how did it become so popular in Southeast Asia? Let’s find out.

Valentin Scorus 2019-11-14

Singles’ Day is Growing in China and Southeast Asia Is Next
The 2019 Singles’ Day slashed another record in terms of sales. Why is Singles’ Day so big in China and how did it become so popular in Southeast Asia? Let’s find out.

Eujin Oh 2019-11-12

Mobvista’s first mobile marketing seminar in Indonesia: Video Revolution!
Video is a highly effective form of content, and its popularity as an advertising tool is set to grow moving forward. Find out more on how short videos can be leveraged for your advertising campaigns with insights from Mobvista’s first mobile marketing seminar held in Jakarta, Indonesia.

Valentin Scorus 2019-11-05

Here’s How to Launch and Grow Your Games Successfully in China
What do the Western publishers need to know about the Chinese mobile ecosystem? What are some of the DO’s and DONT’s of launching in China? Let’s find out!

Valentin Scorus 2019-10-30

What is Mobvista’s App Benchmark Tool and How Can Developers Use It?
We are proud to unveil our newest feature, the Mobvista App Benchmark. You can now evaluate your app's potential success in China before even launching there! Here's how it works.

Harriet Pan 2019-10-25

Sensor Tower Q2 2019 Report: Google Play Downloads Boom while App Store Stalls
Sensor Tower has recently released its Store Intelligence Data Digest (SIDD) for the second quarter of 2019.

Valentin Scorus 2019-10-22

The Rules, Regulations and Certificates Needed to Protect Children Online
Research from OneFamily suggests that children are given their first smartphone at the age of 11. In Ireland, the 2018 Annual Report of Cyber Safe Ireland found that over 90 per cent of children between eight and 13 had a smart device. 12 per cent of them were spending more than four hours a day online.

Valentin Scorus 2019-11-14

Singles’ Day is Growing in China and Southeast Asia Is Next
The 2019 Singles’ Day slashed another record in terms of sales. Why is Singles’ Day so big in China and how did it become so popular in Southeast Asia? Let’s find out.

Valentin Scorus 2019-11-05

Here’s How to Launch and Grow Your Games Successfully in China
What do the Western publishers need to know about the Chinese mobile ecosystem? What are some of the DO’s and DONT’s of launching in China? Let’s find out!

Valentin Scorus 2019-10-30

What is Mobvista’s App Benchmark Tool and How Can Developers Use It?
We are proud to unveil our newest feature, the Mobvista App Benchmark. You can now evaluate your app's potential success in China before even launching there! Here's how it works.

Valentin Scorus 2019-10-11

Xplore China@WhiteNights: 4 Speeches You Don’t Want to Miss
WhiteNights, one of Europe’s premier B2B events for the gaming industry, is coming back to Moscow. Mobvista will be hosting the exclusive Xplore China seminar there, with special guests from Ocean Engine, AppsFlyer and Playkot. Here’s what you can expect from this event.

Harriet Pan 2019-09-30

How to Market Your App in China: A Step-by-Step Guide to Entering The World’s Most Profitable Mobile Market
China's internet population has increased drastically, so how to target China's enormous mobile market? Here's a step-by-step guide to entering the world’s most profitable mobile market.

Valentin Scorus 2019-09-23

Meet China’s Top Mobile Marketing Platforms: Weibo SuperFans, Baidu App Ads [Part 2]
China’s mobile marketing landscape is radically different from the rest of the world and that can be intimidating if you’re looking to advertise your apps there. Last time we looked at 3 of the biggest mobile marketing platforms in China: Ocean Engine, Tencent Social Ads, and UC Ads; now it’s time to see what Weibo SuperFans and Baidu App Ads have to offer.

Harriet Pan 2019-08-23

6 Ways to Boost Your eCPM
You might have heard about eCPM but maybe you’re not sure what it is exactly. Put imply, eCPM is an indicator that helps you measure the value of your ad campaign. So how can you increase your eCPM? We’ve got 6 tips to help you get started.

Harriet Pan 2019-04-28

ARPU vs ARPPU vs ARPDAU
If you have anything to do with mobile apps and advertising, you’ll hear people talking about ARPU and ARPPU as they are two of the most widely used measurements of app revenue.

Harriet Pan, Content Marketing Manager 2018-10-09

What’s The Difference between View Through Attribution and Click Through Attribution?
The two most popular attribution models in mobile advertising is view through attribution (VTA) and click through attribution (CTA). Each offers a different approach to attributing an advertising campaign.

Cassie Cheng 2018-08-16

What’s the Difference Between CPM and eCPM?
CPM and eCPM are often mentioned together and they can be confusing in certain circumstances. In this episode, we will look into the difference between them.

Harriet Pan 2018-07-09

What’s the difference between an ad network and an ad exchange?
In this serial video, we will do an explanation on ad network and ad exchanges, and discover the difference between them.

Harriet Pan 2018-05-29

What Are CVR and CTR?
Introducing Mobvista's serial video: Ad Tech 101. In less than 120 seconds, we will do a quick explanation on some of the most commonly used terms in digital advertising. Today, let's talk about CVR and CTR.

Eujin Oh 2019-11-12

Mobvista’s first mobile marketing seminar in Indonesia: Video Revolution!
Video is a highly effective form of content, and its popularity as an advertising tool is set to grow moving forward. Find out more on how short videos can be leveraged for your advertising campaigns with insights from Mobvista’s first mobile marketing seminar held in Jakarta, Indonesia.

Valentin Scorus 2019-10-11

Xplore China@WhiteNights: 4 Speeches You Don’t Want to Miss
WhiteNights, one of Europe’s premier B2B events for the gaming industry, is coming back to Moscow. Mobvista will be hosting the exclusive Xplore China seminar there, with special guests from Ocean Engine, AppsFlyer and Playkot. Here’s what you can expect from this event.

Harriet Pan 2019-09-03

The Successes and Failures of Amazon Prime
Amazon’s Prime Day is a highly effective and successful marketing stunt that attracts other brands and publishers to jump in to capitalise on the e-commerce craze. How does Prime Day work?

Harriet Pan 2019-08-19

What App Annie’s Latest App Store Rankings Has to Say about China Market
Let’s get up to date with the Chinese app market.

Harriet Pan 2019-08-15

Five Things We Learned From The Global Games Market Report
Time to stop playing that game and pay attention: Newzoo’s 2019 Global Games Market Report has arrived, hot off the presses.

Mintegral 2019-08-12

Chinese Mobile Gamers: Who plays, How Do They Play, What Do They Play and Why Do They Play (and Spend)
We partnered up with Newzoo to interview 1007 Chinese players aged between 10 and 50 across tier 1 and tier 2 cities to find out who they are, how they play, what they play and why they like to.

Valentin Scorus 2019-11-14

Singles’ Day is Growing in China and Southeast Asia Is Next
The 2019 Singles’ Day slashed another record in terms of sales. Why is Singles’ Day so big in China and how did it become so popular in Southeast Asia? Let’s find out.

Eujin Oh 2019-11-12

Mobvista’s first mobile marketing seminar in Indonesia: Video Revolution!
Video is a highly effective form of content, and its popularity as an advertising tool is set to grow moving forward. Find out more on how short videos can be leveraged for your advertising campaigns with insights from Mobvista’s first mobile marketing seminar held in Jakarta, Indonesia.

Valentin Scorus 2019-11-05

Here’s How to Launch and Grow Your Games Successfully in China
What do the Western publishers need to know about the Chinese mobile ecosystem? What are some of the DO’s and DONT’s of launching in China? Let’s find out!

Valentin Scorus 2019-10-22

The Rules, Regulations and Certificates Needed to Protect Children Online
Research from OneFamily suggests that children are given their first smartphone at the age of 11. In Ireland, the 2018 Annual Report of Cyber Safe Ireland found that over 90 per cent of children between eight and 13 had a smart device. 12 per cent of them were spending more than four hours a day online.

Valentin Scorus 2019-10-14

What the GameAnalytics 2019 Mobile Benchmarks Report Says About the Industry
How has the mobile gaming industry been doing in the last 12 months? We had a look at the 2019 Mobile Benchmarks report by GameAnalytics to find out. Here’s what we learned.

Harriet Pan 2019-09-03

The Successes and Failures of Amazon Prime
Amazon’s Prime Day is a highly effective and successful marketing stunt that attracts other brands and publishers to jump in to capitalise on the e-commerce craze. How does Prime Day work?

Valentin Scorus 2019-11-14

Singles’ Day is Growing in China and Southeast Asia Is Next
The 2019 Singles’ Day slashed another record in terms of sales. Why is Singles’ Day so big in China and how did it become so popular in Southeast Asia? Let’s find out.

Harriet Pan 2019-10-25

Sensor Tower Q2 2019 Report: Google Play Downloads Boom while App Store Stalls
Sensor Tower has recently released its Store Intelligence Data Digest (SIDD) for the second quarter of 2019.

Valentin Scorus 2019-10-22

The Rules, Regulations and Certificates Needed to Protect Children Online
Research from OneFamily suggests that children are given their first smartphone at the age of 11. In Ireland, the 2018 Annual Report of Cyber Safe Ireland found that over 90 per cent of children between eight and 13 had a smart device. 12 per cent of them were spending more than four hours a day online.

Valentin Scorus 2019-10-14

What the GameAnalytics 2019 Mobile Benchmarks Report Says About the Industry
How has the mobile gaming industry been doing in the last 12 months? We had a look at the 2019 Mobile Benchmarks report by GameAnalytics to find out. Here’s what we learned.

Valentin Scorus 2019-09-09

What ZAO’s Rise and Fall Means for User Privacy
Zao, the latest app to get in on the deep-fake craze, has seen a tremendous rise in popularity in a tremendously short amount of time. However, Zao’s privacy agreement has caused a significant uproar in China and users are starting to question the app’s approach to user privacy, which begs the question: are deep-fake apps just fun or are they a reason for concern?

Harriet Pan 2019-08-19

What App Annie’s Latest App Store Rankings Has to Say about China Market
Let’s get up to date with the Chinese app market.