Blog

Gregor Smith, Sales Director EMEA7 charts showing how effective rewarded video is

There’s a growing body of evidence showing that all kinds of video advertising - but especially rewarded video - outperforms all other ad formats currently in use. So I thought I would share just some of the most recent charts I’ve seen being shared and discussed.

2017-10-16

Gregor Smith, Sales Director EMEA 2017-10-16

7 charts showing how effective rewarded video is
There’s a growing body of evidence showing that all kinds of video advertising - but especially rewarded video - outperforms all other ad formats currently in use. So I thought I would share just some of the most recent charts I’ve seen being shared and discussed.

By Eujin Oh, Marketing Communications Manager 2017-09-28

BIC Festival 2017 Review
Festival that confirmed the potential of outstanding indie game developers from Korea and abroad

By Leon Zhong, Business Development Director 2017-09-28

Launching a mobile game in Russia? Then think and act like a local
Entering the Russian Market 101

By Lori Zhang, Ad Operation Manager 2017-09-27

Ironwoman Comes back to Share a Great Adventure with You
"If you only set goals within your comfort zone, you will miss too many possibilities."

By Leon Zhong, Business Development Director 2017-09-28

Launching a mobile game in Russia? Then think and act like a local
Entering the Russian Market 101

By Lori Zhang, Ad Operation Manager 2017-09-27

Ironwoman Comes back to Share a Great Adventure with You
"If you only set goals within your comfort zone, you will miss too many possibilities."

By Yijun Chen, Marketing Manager 2017-07-14

EDGE Seoul-Foothold in Korea, Looking out to China
Mobvista’s EDGE Seminar was held to first share exclusive experiences in marching towards China market, and then bring laxation to the intense sensitiveness caught by fraud.

By Irene Yang, Director - Asia Market, Business Development 2017-05-19

The budget wasted: fraud and inefficiency
A famous saying for advertising industry is that half of the budget is wasted but problem is we never know which half. Fraud case is definitely within the wasted half, which we can figure out using certain methods.

Jacqueline Zenn, Guest Contributor 2017-08-18

Introducing The 9 Most Popular Mobile Ad Formats
Like it or not, advertising revenues are the lifeblood of many mobile game developers. We take look at some of the most popular mobile ad formats for games and suggest how you can use them effectively.

By Irene Yang, Director - Asia Market, Business Development 2017-05-19

The budget wasted: fraud and inefficiency
A famous saying for advertising industry is that half of the budget is wasted but problem is we never know which half. Fraud case is definitely within the wasted half, which we can figure out using certain methods.

By Yuanxi Ou, Content Marketing Manager 2017-04-26

Brand Ads Are No Longer just about Vision, Interaction is Vital
Trying to drive interaction with advertising has become an increasing goal for advertisers and brands.

By Yuanxi Ou, Content Marketing Manager 2017-04-01

What is Display Attribution, and Is It Good for Marketing? (Part 2)
VTA is typically set to a period of 24-hours from the time of seeing an advert to taking action.

By Robert Kelly, Business Development (Europe) 2017-09-07

Getting the most from Gamescom
Gamescom is a show that is only partly a mobile games show, but for many of our potential clients it is the most important show of the year.

By Yuanxi Ou, Content Marketing Manager 2017-07-11

INDUSTRY INTERVIEW: Yodo1, Master of Monetization, Turning Ads into Part of Gaming
By designing the ad placement in the way it has, Yodo1 ensures players retain the gaming rhythm.

By Irene Yang, Director - Asia Market, Business Development 2017-05-19

The budget wasted: fraud and inefficiency
A famous saying for advertising industry is that half of the budget is wasted but problem is we never know which half. Fraud case is definitely within the wasted half, which we can figure out using certain methods.

By Yuanxi Ou, Content Marketing Manager 2017-05-12

Can anyone knock Facebook and Google off the top spot?
With Twitter’s growth seemingly exhausted and new players struggling to build market share, the two biggest giants of digital advertising seem unassailable.  

Gregor Smith, Sales Director EMEA 2017-10-16

7 charts showing how effective rewarded video is
There’s a growing body of evidence showing that all kinds of video advertising - but especially rewarded video - outperforms all other ad formats currently in use. So I thought I would share just some of the most recent charts I’ve seen being shared and discussed.

By Eujin Oh, Marketing Communications Manager 2017-09-28

BIC Festival 2017 Review
Festival that confirmed the potential of outstanding indie game developers from Korea and abroad

By Leon Zhong, Business Development Director 2017-09-28

Launching a mobile game in Russia? Then think and act like a local
Entering the Russian Market 101

By Robert Kelly, Business Development (Europe) 2017-09-07

Getting the most from Gamescom
Gamescom is a show that is only partly a mobile games show, but for many of our potential clients it is the most important show of the year.

Gregor Smith, Sales Director EMEA 2017-10-16

7 charts showing how effective rewarded video is
There’s a growing body of evidence showing that all kinds of video advertising - but especially rewarded video - outperforms all other ad formats currently in use. So I thought I would share just some of the most recent charts I’ve seen being shared and discussed.

By Irene Yang, Director - Asia Market, Business Development 2017-05-19

The budget wasted: fraud and inefficiency
A famous saying for advertising industry is that half of the budget is wasted but problem is we never know which half. Fraud case is definitely within the wasted half, which we can figure out using certain methods.

By Yuanxi Ou, Content Marketing Manager 2017-04-26

Brand Ads Are No Longer just about Vision, Interaction is Vital
Trying to drive interaction with advertising has become an increasing goal for advertisers and brands.

By Yuanxi Ou, Content Marketing Manager 2017-03-16

3 Golden Rules for Developers to Choose Monetization Platforms
Big data is reigns supreme as long as it is transparent

All Blog Posts

Gregor Smith, Sales Director EMEA 2017-10-16

7 charts showing how effective rewarded video is
There’s a growing body of evidence showing that all kinds of video advertising - but especially rewarded video - outperforms all other ad formats currently in use. So I thought I would share just some of the most recent charts I’ve seen being shared and discussed.

By Eujin Oh, Marketing Communications Manager 2017-09-28

BIC Festival 2017 Review
Festival that confirmed the potential of outstanding indie game developers from Korea and abroad

By Leon Zhong, Business Development Director 2017-09-28

Launching a mobile game in Russia? Then think and act like a local
Entering the Russian Market 101