Blog - The latest insights and reports from the mobile advertising industry

Yichen Huang 2018-11-19

New iPhone Xs Marks A Move towards Console-quality on Mobile

With its 6.5 inch super retina display, Apple now owns the biggest and highest resolution smartphone on the market.

Harriet Pan 2018-11-13

A Short Story of The Google Play Store: 4 Things We’ve Learned from 10 Years of One of Android’s Leading Stores

Four things we’ve learned from 10 years of one of Android’s leading stores

Harriet Pan 2018-11-08

4X Mobile Games – What Happens Next?

What Happens Next?

Harriet Pan 2018-11-01

Advertising Formats and Platforms of the Future

Let’s take a look at a few potential runners and riders.

Yichen Huang 2018-11-19

New iPhone Xs Marks A Move towards Console-quality on Mobile

With its 6.5 inch super retina display, Apple now owns the biggest and highest resolution smartphone on the market.

Harriet Pan 2018-11-13

A Short Story of The Google Play Store: 4 Things We’ve Learned from 10 Years of One of Android’s Leading Stores

Four things we’ve learned from 10 years of one of Android’s leading stores

Harriet Pan 2018-11-08

4X Mobile Games – What Happens Next?

What Happens Next?

Harriet Pan 2018-11-01

Advertising Formats and Platforms of the Future

Let’s take a look at a few potential runners and riders.

Harriet Pan 2018-10-19

The Oriental Age of Sail – Chinese Mobile Marketing Goes Global

Clement Cao, co-founder, executive director and president of Mobvista, spoke at Advertising Week in New York earlier in October.

Ramon Zhu 2018-10-16

How AI Is Transforming Mobile Marketing

How exactly is AI transforming the way we deliver and engage with ads on our phones and how are we keeping on the cutting edge of mobile marketing? Let’s take a deep dive.

Yuanxi Ou 2018-10-12

Amazon Advertising: What Is It, Which Services and Formats Does It Offer and Why Should Advertisers Use It

What exactly is Amazon offering? What are the potential benefits of using its service? And how is it set to evolve in the coming years? We’ve taken a closer look at Amazon Advertising to find out the answers to these questions.

Harriet Pan, Content Marketing Manager 2018-10-09

What’s The Difference between View Through Attribution and Click Through Attribution?

The two most popular attribution models in mobile advertising is view through attribution (VTA) and click through attribution (CTA). Each offers a different approach to attributing an advertising campaign.

Yichen Huang 2018-11-19

New iPhone Xs Marks A Move towards Console-quality on Mobile

With its 6.5 inch super retina display, Apple now owns the biggest and highest resolution smartphone on the market.

Harriet Pan 2018-11-13

A Short Story of The Google Play Store: 4 Things We’ve Learned from 10 Years of One of Android’s Leading Stores

Four things we’ve learned from 10 years of one of Android’s leading stores

Harriet Pan 2018-11-08

4X Mobile Games – What Happens Next?

What Happens Next?

Harriet Pan 2018-11-01

Advertising Formats and Platforms of the Future

Let’s take a look at a few potential runners and riders.

Yichen Huang 2018-11-19

New iPhone Xs Marks A Move towards Console-quality on Mobile

With its 6.5 inch super retina display, Apple now owns the biggest and highest resolution smartphone on the market.

Harriet Pan 2018-11-13

A Short Story of The Google Play Store: 4 Things We’ve Learned from 10 Years of One of Android’s Leading Stores

Four things we’ve learned from 10 years of one of Android’s leading stores

Harriet Pan 2018-11-08

4X Mobile Games – What Happens Next?

What Happens Next?

Harriet Pan 2018-11-01

Advertising Formats and Platforms of the Future

Let’s take a look at a few potential runners and riders.

Ramon Zhu 2018-10-16

How AI Is Transforming Mobile Marketing

How exactly is AI transforming the way we deliver and engage with ads on our phones and how are we keeping on the cutting edge of mobile marketing? Let’s take a deep dive.

Harriet Pan, Content Marketing Manager 2018-10-09

What’s The Difference between View Through Attribution and Click Through Attribution?

The two most popular attribution models in mobile advertising is view through attribution (VTA) and click through attribution (CTA). Each offers a different approach to attributing an advertising campaign.

Yijun Chen 2018-09-12

Bring On The Subs – Apple’s Plan To Drive For Repeat Subscriptions Revealed

Apple has launched a new subscription-based strategy and it was proved to be profitable, while it is also facing the challenge which cannot be neglected.

Cassie Cheng 2018-08-16

What’s the Difference Between CPM and eCPM?

CPM and eCPM are often mentioned together and they can be confusing in certain circumstances. In this episode, we will look into the difference between them.