Blog - The latest insights and reports from the mobile advertising industry

Harriet Pan 2019-05-15A Complete Breakdown of The Chinese Video App Market: with Over 10 Players in The Market, Who Is Leading and Why?

Which apps are taking over the Chinese mobile video market? And how do they differ from the Western video market? Let’s dive into the top apps on the market.

Harriet Pan 2019-05-15

A Complete Breakdown of The Chinese Video App Market: with Over 10 Players in The Market, Who Is Leading and Why?
Which apps are taking over the Chinese mobile video market? And how do they differ from the Western video market? Let’s dive into the top apps on the market.

Eujin Oh 2019-05-14

Xplore China Seoul Seminar: How to kick start your mobile marketing in China
Xplore China 2019 in Seoul was held on April 25th to address the first step in Chinese UA marketing: Market trend identification, media selection, and performance measurement, for anyone considering entering the Chinese market- whether launching for the first time or optimizing the performance of an existing app promotion.

Harriet Pan 2019-04-15

Stadia – Is Google’s New Platform the Future of Gaming?
The biggest announcement at GDC last month was undoubtedly the news that Google was launching its own dedicated video game platform called Stadia. Stadia would, theoretically, allow players to stream their favourite games to any device of their choosing whenever they fancied it.

Harriet Pan 2019-04-01

Can Apple Arcade Reset App Store Gaming?
Gaming on the App Store has naturally evolved into a highly competitive market for free-to-play games, which is driven by the sophisticated retention and monetization techniques that have lifted the financial value of mobile games from zero to more than $50 billion of annual revenue. Apple Arcade is an attempt to reset that message, and redirect the medium to something very different.

Harriet Pan 2019-05-15

A Complete Breakdown of The Chinese Video App Market: with Over 10 Players in The Market, Who Is Leading and Why?
Which apps are taking over the Chinese mobile video market? And how do they differ from the Western video market? Let’s dive into the top apps on the market.

Eujin Oh 2019-05-14

Xplore China Seoul Seminar: How to kick start your mobile marketing in China
Xplore China 2019 in Seoul was held on April 25th to address the first step in Chinese UA marketing: Market trend identification, media selection, and performance measurement, for anyone considering entering the Chinese market- whether launching for the first time or optimizing the performance of an existing app promotion.

Yijun Chen 2019-05-08

How to Harness the Power of Messaging Apps in Your Mobile Ad Strategy
A third of the world’s population uses messaging apps. But how exactly do you get ad campaigns running in messaging apps? Here’s out guide to how to advertise on the top messaging app platforms around.

Harriet Pan 2019-04-28

ARPU vs ARPPU vs ARPDAU
If you have anything to do with mobile apps and advertising, you’ll hear people talking about ARPU and ARPPU as they are two of the most widely used measurements of app revenue.

Harriet Pan 2019-04-28

ARPU vs ARPPU vs ARPDAU
If you have anything to do with mobile apps and advertising, you’ll hear people talking about ARPU and ARPPU as they are two of the most widely used measurements of app revenue.

Cathy Ou 2019-03-07

What Does a Committed Relationship Look Like? We Have Four More Answers to It. [Part 2]
Are girls generally more committed?

Cathy Ou 2019-03-07

What Does a Committed Relationship Look Like? Here are 5 examples. [Part 1]
What does it mean to be committed? Five gentlemen give their answers.

Cathy Ou 2018-11-30

How AI Is Transforming Digital Marketing
Today, the biggest challenge for marketers operating in the digital space is dealing with the sheer size of the opportunity on offer.

Harriet Pan 2019-05-15

A Complete Breakdown of The Chinese Video App Market: with Over 10 Players in The Market, Who Is Leading and Why?
Which apps are taking over the Chinese mobile video market? And how do they differ from the Western video market? Let’s dive into the top apps on the market.

Eujin Oh 2019-05-14

Xplore China Seoul Seminar: How to kick start your mobile marketing in China
Xplore China 2019 in Seoul was held on April 25th to address the first step in Chinese UA marketing: Market trend identification, media selection, and performance measurement, for anyone considering entering the Chinese market- whether launching for the first time or optimizing the performance of an existing app promotion.

Yijun Chen 2019-05-08

How to Harness the Power of Messaging Apps in Your Mobile Ad Strategy
A third of the world’s population uses messaging apps. But how exactly do you get ad campaigns running in messaging apps? Here’s out guide to how to advertise on the top messaging app platforms around.

Yichen Huang 2019-04-23

Four Things We Learned about Mobile Video Advertising Spending
What are the mobile video ad trends being fashioned in the United States now?

Eujin Oh 2019-05-14

Xplore China Seoul Seminar: How to kick start your mobile marketing in China
Xplore China 2019 in Seoul was held on April 25th to address the first step in Chinese UA marketing: Market trend identification, media selection, and performance measurement, for anyone considering entering the Chinese market- whether launching for the first time or optimizing the performance of an existing app promotion.

Harriet Pan 2019-04-28

ARPU vs ARPPU vs ARPDAU
If you have anything to do with mobile apps and advertising, you’ll hear people talking about ARPU and ARPPU as they are two of the most widely used measurements of app revenue.

Yichen Huang 2019-04-23

Four Things We Learned about Mobile Video Advertising Spending
What are the mobile video ad trends being fashioned in the United States now?

Cassie Cheng 2019-04-17

The Gold Pass, Apple Arcade and a New Age of Cross-Platform Advertising: Three Key Monetisation Developments in 2019 that Mobile Companies Should Pay Attention to
As we’re all aware, the mobile games industry moves pretty quickly. This means that you can easily miss the biggest trends in something as important as mobile game monetisation, even when you’re doing your level best to keep an eye on them.

Eujin Oh 2019-05-14

Xplore China Seoul Seminar: How to kick start your mobile marketing in China
Xplore China 2019 in Seoul was held on April 25th to address the first step in Chinese UA marketing: Market trend identification, media selection, and performance measurement, for anyone considering entering the Chinese market- whether launching for the first time or optimizing the performance of an existing app promotion.

Harriet Pan 2019-04-28

ARPU vs ARPPU vs ARPDAU
If you have anything to do with mobile apps and advertising, you’ll hear people talking about ARPU and ARPPU as they are two of the most widely used measurements of app revenue.

Neeraj Mohan Sharma 2019-04-04

ad:tech New Delhi 2019 – Reminiscing the most memorable events of this year
ad:tech is India’s largest gathering for marketing, technology and media communities to come together to share trends, insights and disruptive technologies that’s shaping the digital economy.

Yichen Huang 2019-03-05

The Biggest Stories from MWC Barcelona 2019
The summary of all the biggest developments from MWC Barcelona 2019 to keep you on the pulse of the mobile industry. 
 

All Blog Posts

Harriet Pan 2019-05-15

A Complete Breakdown of The Chinese Video App Market: with Over 10 Players in The Market, Who Is Leading and Why?
Which apps are taking over the Chinese mobile video market? And how do they differ from the Western video market? Let’s dive into the top apps on the market.

Eujin Oh 2019-05-14

Xplore China Seoul Seminar: How to kick start your mobile marketing in China
Xplore China 2019 in Seoul was held on April 25th to address the first step in Chinese UA marketing: Market trend identification, media selection, and performance measurement, for anyone considering entering the Chinese market- whether launching for the first time or optimizing the performance of an existing app promotion.

Yijun Chen 2019-05-08

How to Harness the Power of Messaging Apps in Your Mobile Ad Strategy
A third of the world’s population uses messaging apps. But how exactly do you get ad campaigns running in messaging apps? Here’s out guide to how to advertise on the top messaging app platforms around.