Blog-Mobvista

Yuanxi Ou 2017-12-15Vincent Diao from Yodo1: Do Games Like Going Scientific Experiments | Mobvista Monetization and Data Operation Salon

On the 2nd of November The ‘Mobvista Monetization and Data Operation Salon’ was held at the 2017 GMGC in Chengdu. With more than 1,000 game developers present, the Salon explored developments and trends in game monetization looking at strategies and tactics used by successful developers. Vincent Diao, Vice President of Yodo1, a leading mobile game ...

Yuanxi Ou 2017-12-15

Vincent Diao from Yodo1: Do Games Like Going Scientific Experiments | Mobvista Monetization and Data Operation Salon
On the 2nd of November The ‘Mobvista Monetization and Data Operation Salon’ was held at the 2017 GMGC in Chengdu. With more than 1,000 game developers present, the Salon explored developments and trends in game monetization looking at strategies and tactics used by successful developers. Vincent Diao, Vice President of Yodo1, a leading mobile game ...

Mobvista 2017-12-15

What matters for mobile games developers in 2018?
In the first half of 2017, Chinese Internet giant Tencent made a reported $7.4 billion from its gaming division – beating more established rivals like Sony, Activision Blizzard, Microsoft and Apple. Remarkably, for the first time revenue from mobile games such as League of Legends,  Clash of Clans and Honor of Kings overtook those from ...

By Mobvista 2017-12-06

Avid.ly’s CEO Xie Feng on Redefining Game Ad Monetization
Personalization needs to be exactly different for each person

By Mobvista 2017-12-06

Why you shouldn’t use an ad blocker
Better advertising is essential, but it’s crucial that advertising doesn’t dominate the user experience.

Mobvista 2017-12-15

What matters for mobile games developers in 2018?
In the first half of 2017, Chinese Internet giant Tencent made a reported $7.4 billion from its gaming division – beating more established rivals like Sony, Activision Blizzard, Microsoft and Apple. Remarkably, for the first time revenue from mobile games such as League of Legends,  Clash of Clans and Honor of Kings overtook those from ...

By Mobvista 2017-12-06

Why you shouldn’t use an ad blocker
Better advertising is essential, but it’s crucial that advertising doesn’t dominate the user experience.

By Leon Zhong, Business Development Director 2017-09-28

Launching a mobile game in Russia? Then think and act like a local
Entering the Russian Market 101

By Lori Zhang, Ad Operation Manager 2017-09-27

Ironwoman Comes back to Share a Great Soul Adventure with You
“If you only set goals within your comfort zone, you will miss too many possibilities.”

Jacqueline Zenn, Guest Contributor 2017-08-18

Introducing The 9 Most Popular Mobile Ad Formats
Like it or not, advertising revenues are the lifeblood of many mobile game developers. We take look at some of the most popular mobile ad formats for games and suggest how you can use them effectively.

By Irene Yang, Director - Asia Market, Business Development 2017-05-19

The budget wasted: fraud and inefficiency
A famous saying for advertising industry is that half of the budget is wasted but problem is we never know which half. Fraud case is definitely within the wasted half, which we can figure out using certain methods.

By Yuanxi Ou, Content Marketing Manager 2017-04-26

Brand Ads Are No Longer just about Vision, Interaction is Vital
Trying to drive interaction with advertising has become an increasing goal for advertisers and brands.

By Yuanxi Ou, Content Marketing Manager 2017-04-01

What is Display Attribution, and Is It Good for Marketing? (Part 2)
VTA is typically set to a period of 24-hours from the time of seeing an advert to taking action.

Yuanxi Ou 2017-12-15

Vincent Diao from Yodo1: Do Games Like Going Scientific Experiments | Mobvista Monetization and Data Operation Salon
On the 2nd of November The ‘Mobvista Monetization and Data Operation Salon’ was held at the 2017 GMGC in Chengdu. With more than 1,000 game developers present, the Salon explored developments and trends in game monetization looking at strategies and tactics used by successful developers. Vincent Diao, Vice President of Yodo1, a leading mobile game ...

By Robert Kelly, Business Development (Europe) 2017-09-07

Getting the most from Gamescom
Gamescom is a show that is only partly a mobile games show, but for many of our potential clients it is the most important show of the year.

By Yuanxi Ou, Content Marketing Manager 2017-07-11

INDUSTRY INTERVIEW: Yodo1, Master of Monetization, Turning Ads into Part of Gaming
By designing the ad placement in the way it has, Yodo1 ensures players retain the gaming rhythm.

By Irene Yang, Director - Asia Market, Business Development 2017-05-19

The budget wasted: fraud and inefficiency
A famous saying for advertising industry is that half of the budget is wasted but problem is we never know which half. Fraud case is definitely within the wasted half, which we can figure out using certain methods.

Yuanxi Ou 2017-12-15

Vincent Diao from Yodo1: Do Games Like Going Scientific Experiments | Mobvista Monetization and Data Operation Salon
On the 2nd of November The ‘Mobvista Monetization and Data Operation Salon’ was held at the 2017 GMGC in Chengdu. With more than 1,000 game developers present, the Salon explored developments and trends in game monetization looking at strategies and tactics used by successful developers. Vincent Diao, Vice President of Yodo1, a leading mobile game ...

Mobvista 2017-12-15

What matters for mobile games developers in 2018?
In the first half of 2017, Chinese Internet giant Tencent made a reported $7.4 billion from its gaming division – beating more established rivals like Sony, Activision Blizzard, Microsoft and Apple. Remarkably, for the first time revenue from mobile games such as League of Legends,  Clash of Clans and Honor of Kings overtook those from ...

By Mobvista 2017-12-06

Avid.ly’s CEO Xie Feng on Redefining Game Ad Monetization
Personalization needs to be exactly different for each person

By Mobvista 2017-11-16

Launching into the China Market
China is the biggest but one of the most challenging gaming markets for Western developers to enter.

By Mobvista 2017-12-06

Avid.ly’s CEO Xie Feng on Redefining Game Ad Monetization
Personalization needs to be exactly different for each person

By Mobvista 2017-12-06

Why you shouldn’t use an ad blocker
Better advertising is essential, but it’s crucial that advertising doesn’t dominate the user experience.

By Mobvista 2017-11-16

Launching into the China Market
China is the biggest but one of the most challenging gaming markets for Western developers to enter.

Gregor Smith, Sales Director EMEA 2017-10-16

7 charts showing how effective rewarded video is
There’s a growing body of evidence showing that all kinds of video advertising - but especially rewarded video - outperforms all other ad formats currently in use. So I thought I would share just some of the most recent charts I’ve seen being shared and discussed.

All Blog Posts

Yuanxi Ou 2017-12-15

Vincent Diao from Yodo1: Do Games Like Going Scientific Experiments | Mobvista Monetization and Data Operation Salon
On the 2nd of November The ‘Mobvista Monetization and Data Operation Salon’ was held at the 2017 GMGC in Chengdu. With more than 1,000 game developers present, the Salon explored developments and trends in game monetization looking at strategies and tactics used by successful developers. Vincent Diao, Vice President of Yodo1, a leading mobile game ...

Mobvista 2017-12-15

What matters for mobile games developers in 2018?
In the first half of 2017, Chinese Internet giant Tencent made a reported $7.4 billion from its gaming division – beating more established rivals like Sony, Activision Blizzard, Microsoft and Apple. Remarkably, for the first time revenue from mobile games such as League of Legends,  Clash of Clans and Honor of Kings overtook those from ...

By Mobvista 2017-12-06

Avid.ly’s CEO Xie Feng on Redefining Game Ad Monetization
Personalization needs to be exactly different for each person