Clement Cao
July 27, 2020
- Why Apple’s Decision to Limit The Use of IDFA in iOS 14 Will Cause Upheaval – and Opportunity – for The Mobile Advertising Industry
- Even in an industry that has become used to innovation and rapid change, Apple’s announcement that it will protect the privacy of its users by making access to a devices’ unique identifier (IDFA) opt-in only, was a significant moment.
Vali Scorus
June 17, 2020
- Free Ebook by Nativex: Reaching China’s Video Crowd with the Power of Bilibili
- Check out our latest free ebook, where we take an in-depth look at Bilibili, aka the YouTube of China.
April 2, 2020
- 2019 annual financial results
- Mobvista announced its strongest financial results to date, with revenues surpassing USD 500 million for the first time. Its programmatic advertising business continued to be a key component, with revenues increasing by 40.8% in the past year to reach USD 320.0 million.
Cassie Cheng
March 16, 2020
- How we created Mobvista’s new visual identity
- The rebrand was about reflecting our new identity and showcase our new energetic selves. Redesigning a logo is an important part of what makes a new brand stand out, so here’s a behind-the-scenes look at how we redid ours.
Clement Cao
March 11, 2020
- Mobvista and Nativex: Why We Have Rebranded
- To better align our technology to our clients’ needs and power global commercial growth in the digital age,Nativex will become our worldwide customer-facing brand, while Mobvista will continue as a corporate ‘master brand
Clement Cao
December 12, 2019
- Why the New Breed of Hyper-casual Games Have Changed Mobile Marketing for the Better
- At the recent Morketing Summit held in Beijing, I shared how an increasing number of mobile games companies have learned how the combination of data platforms and marketing APIs can automate core aspects of mobile marketing, and improve ROI.
- July 27, 2020 Why Apple’s Decision to Limit The Use of IDFA in iOS 14 Will Cause Upheaval – and Opportunity – for The Mobile Advertising Industry
- June 17, 2020 Free Ebook by Nativex: Reaching China’s Video Crowd with the Power of Bilibili
- April 2, 2020 2019 annual financial results
- March 16, 2020 How we created Mobvista’s new visual identity
- March 11, 2020 Mobvista and Nativex: Why We Have Rebranded
- February 7, 2020 Singular ROI Index: Mobvista Is One of APAC’s Top Ad Networks
- January 20, 2020 Infographic: Mobvista’s 2019 Year in Review
- January 9, 2020 What We Learned at the ad:tech Tokyo Conference
- July 15, 2019 Mary Meeker Internet Trends 2019: A Growing Global Market, Social Shopping and Chinese Super Apps Dominate the Headlines
- July 4, 2019 Five Recent Developments that Show How Mobile Advertising is Developing in the World’s Biggest Mobile Market: China
- June 17, 2019 Just What Is a VIP Membership, And Why Do So Many Chinese Mobile Gamers Sign Up for It?
- June 10, 2019 Xplore China Seminar: Three Major Lessons We Learned about The Chinese Market
- June 4, 2019 A Breakdown of The Android Market in China
- May 23, 2019 Genres, Brands and Features: All You Need to Know about The Chinese Mobile Games Market
- May 15, 2019 A Complete Breakdown of The Chinese Video App Market: with Over 10 Players in The Market, Who Is Leading and Why?
- May 14, 2019 Xplore China Seoul Seminar: How to kick start your mobile marketing in China
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