Tenjin-Mobvista
October 10, 2022

MINTEGRAL SECURES TOP RANKINGS IN TENJIN’S HYPER-CASUAL GAMES BENCHMARK REPORT

Tenjin has recently published the Q3 2022 Hyper-Casual Games Benchmark Report with Mintegral ranking as a top ad network across multiple categories and operating systems.

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Tenjin, a leading mobile marketing analytics platform, has recently published the Q3 2022 Hyper-Casual Games Benchmark Report with Mintegral ranking as a top ad network across multiple categories and operating systems.

In light of Apple’s deprecation of IDFA, Android ad spend has continued to grow throughout 2022, up 7% from Q1 2022. On Android, Mintegral has ranked particularly well, achieving both the lowest CPI and 3rd highest in total advertising spend. 

Tenjin-Mobvista

Tenjin-Mobvista

On iOS, we have also ranked 2nd in total ad spend and 2nd for lowest CPI. 

Tenjin-Mobvista

Tenjin-Mobvista

Tenjin’s report compiled data on the distribution of iOS, and Android advertising spend across global hyper-casual games in Q3 2022 and ad spend on different platforms and regions. The USA, Japan, and Brazil rank highest for Android, with the USA, Japan, and the UK taking 3rd place on iOS. Mintegral has historically been very strong on both iOS and Android in these markets. 

“Our ability to provide clients with historically low CPIs across Android and iOS and a multitude of regions are why our client base continues to grow and strengthen. We are honored to be recognized by Tenjin for our efforts and will continue to bring value to our app business partners worldwide,” said Erick Fang, Mobvista CPO.

As a technology-driven programmatic mobile ad platform, Mintegral has helped over 5,000 worldwide advertisers and more than 50,000 leading apps to acquire high-quality users at scale in global markets, including Europe, America, and the APAC region. We aim to boost your mobile success through full-stack programmatic products and services from supply-side to demand-side, including an SSP, monetization platform, ad exchange, DSP, self-service advertiser platform, DMP, and creative automation platform. 

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