Blog - The latest insights and reports from the mobile advertising industry

Harriet Pan 2019-06-243 statistics that show you how to capture the potential of China’s short video platform market

China is the largest domestic market in the world. Plenty of short video apps can live and thrive in the same market by appealing to specific regions, cultures and demographics. We will show you the data including gender, age and income of different short video platform users.

Harriet Pan 2019-06-24

3 statistics that show you how to capture the potential of China’s short video platform market
China is the largest domestic market in the world. Plenty of short video apps can live and thrive in the same market by appealing to specific regions, cultures and demographics. We will show you the data including gender, age and income of different short video platform users.

Harriet Pan 2019-06-17

Just what is a VIP Membership, and why do so many Chinese mobile gamers sign up for it?
Chinese game publishers seem to have embraced VIP membership far more than elsewhere. We will tell you why VIP players are so important to games publishers in China, why VIP memberships make sense in a competitive market and and the ways in which VIP tiers offer game publishers a unique way to engage with their most valuable players.

Harriet Pan 2019-06-10

Xplore China Seminar: Three Major Lessons We Learned about The Chinese Market
Here are the three biggest lessons we learned from the Xplore China Seminar.

Cassie Cheng 2019-06-04

A Breakdown of The Android Market in China
The Chinese Android Market provides real opportunity for success, but entering it requires a deep knowledge of the local app economy, a clear idea of the customers you want to reach and a partner capable of taking you there.

Harriet Pan 2019-06-24

3 statistics that show you how to capture the potential of China’s short video platform market
China is the largest domestic market in the world. Plenty of short video apps can live and thrive in the same market by appealing to specific regions, cultures and demographics. We will show you the data including gender, age and income of different short video platform users.

Neeraj Sharma 2019-05-29

Attacking Ad Fraud: Three Ways Advertisers can Fight Back in India and Beyond
Mobvista supported a three date India's Ad Fraud roadshow from the Mobile Marketing Association. It toured across the country to highlight the issue, discuss the main problems that ad fraud causes and propose ways to solve them. Here’s our summary of the three main talking points and what they mean for your business.

Harriet Pan 2019-04-28

ARPU vs ARPPU vs ARPDAU
If you have anything to do with mobile apps and advertising, you’ll hear people talking about ARPU and ARPPU as they are two of the most widely used measurements of app revenue.

Cathy Ou 2018-11-30

How AI Is Transforming Digital Marketing
Today, the biggest challenge for marketers operating in the digital space is dealing with the sheer size of the opportunity on offer.

Harriet Pan 2019-06-24

3 statistics that show you how to capture the potential of China’s short video platform market
China is the largest domestic market in the world. Plenty of short video apps can live and thrive in the same market by appealing to specific regions, cultures and demographics. We will show you the data including gender, age and income of different short video platform users.

Harriet Pan 2019-06-17

Just what is a VIP Membership, and why do so many Chinese mobile gamers sign up for it?
Chinese game publishers seem to have embraced VIP membership far more than elsewhere. We will tell you why VIP players are so important to games publishers in China, why VIP memberships make sense in a competitive market and and the ways in which VIP tiers offer game publishers a unique way to engage with their most valuable players.

Cassie Cheng 2019-06-04

A Breakdown of The Android Market in China
The Chinese Android Market provides real opportunity for success, but entering it requires a deep knowledge of the local app economy, a clear idea of the customers you want to reach and a partner capable of taking you there.

Harriet Pan 2019-05-28

How is Social Media Different in China from the West?
What exactly is the Chinese social media landscape like? How many users are there, which services are they using and how (or is it) shaping Western services? Let’s take a look.

Harriet Pan 2019-06-24

3 statistics that show you how to capture the potential of China’s short video platform market
China is the largest domestic market in the world. Plenty of short video apps can live and thrive in the same market by appealing to specific regions, cultures and demographics. We will show you the data including gender, age and income of different short video platform users.

Harriet Pan 2019-06-17

Just what is a VIP Membership, and why do so many Chinese mobile gamers sign up for it?
Chinese game publishers seem to have embraced VIP membership far more than elsewhere. We will tell you why VIP players are so important to games publishers in China, why VIP memberships make sense in a competitive market and and the ways in which VIP tiers offer game publishers a unique way to engage with their most valuable players.

Harriet Pan 2019-06-10

Xplore China Seminar: Three Major Lessons We Learned about The Chinese Market
Here are the three biggest lessons we learned from the Xplore China Seminar.

Cassie Cheng 2019-06-04

A Breakdown of The Android Market in China
The Chinese Android Market provides real opportunity for success, but entering it requires a deep knowledge of the local app economy, a clear idea of the customers you want to reach and a partner capable of taking you there.

Neeraj Sharma 2019-05-29

Attacking Ad Fraud: Three Ways Advertisers can Fight Back in India and Beyond
Mobvista supported a three date India's Ad Fraud roadshow from the Mobile Marketing Association. It toured across the country to highlight the issue, discuss the main problems that ad fraud causes and propose ways to solve them. Here’s our summary of the three main talking points and what they mean for your business.

Eujin Oh 2019-05-14

Xplore China Seoul Seminar: How to kick start your mobile marketing in China
Xplore China 2019 in Seoul was held on April 25th to address the first step in Chinese UA marketing: Market trend identification, media selection, and performance measurement, for anyone considering entering the Chinese market- whether launching for the first time or optimizing the performance of an existing app promotion.

Harriet Pan 2019-04-28

ARPU vs ARPPU vs ARPDAU
If you have anything to do with mobile apps and advertising, you’ll hear people talking about ARPU and ARPPU as they are two of the most widely used measurements of app revenue.

Neeraj Mohan Sharma 2019-04-04

ad:tech New Delhi 2019 – Reminiscing the most memorable events of this year
ad:tech is India’s largest gathering for marketing, technology and media communities to come together to share trends, insights and disruptive technologies that’s shaping the digital economy.
 

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Cassie Cheng 2019-06-04

A Breakdown of The Android Market in China
The Chinese Android Market provides real opportunity for success, but entering it requires a deep knowledge of the local app economy, a clear idea of the customers you want to reach and a partner capable of taking you there.

Neeraj Sharma 2019-05-29

Attacking Ad Fraud: Three Ways Advertisers can Fight Back in India and Beyond
Mobvista supported a three date India's Ad Fraud roadshow from the Mobile Marketing Association. It toured across the country to highlight the issue, discuss the main problems that ad fraud causes and propose ways to solve them. Here’s our summary of the three main talking points and what they mean for your business.

Harriet Pan 2019-05-28

How is Social Media Different in China from the West?
What exactly is the Chinese social media landscape like? How many users are there, which services are they using and how (or is it) shaping Western services? Let’s take a look.