Blog - The latest insights and reports from the mobile advertising industry

Yichen Huang 2019-04-23Four Things We Learned about Mobile Video Advertising Spending

What are the mobile video ad trends being fashioned in the United States now?

Harriet Pan 2019-04-15

Stadia – Is Google’s New Platform the Future of Gaming?
The biggest announcement at GDC last month was undoubtedly the news that Google was launching its own dedicated video game platform called Stadia. Stadia would, theoretically, allow players to stream their favourite games to any device of their choosing whenever they fancied it.

Harriet Pan 2019-04-01

Can Apple Arcade Reset App Store Gaming?
Gaming on the App Store has naturally evolved into a highly competitive market for free-to-play games, which is driven by the sophisticated retention and monetization techniques that have lifted the financial value of mobile games from zero to more than $50 billion of annual revenue. Apple Arcade is an attempt to reset that message, and redirect the medium to something very different.

Harriet Pan 2019-03-26

The State of Global Esports
Esports is a worldwide phenomenon. Professional players streaming from their bedrooms can rake in thousands of viewers and esports tournaments can fill entire Olympic stadiums. But what’s the state of play today in competitive gaming?

Harriet Pan 2019-03-13

Mini-Programs: What are They, How do They Work and Why do They Matter to Game Developers?
Mini-programs are a big deal and they are here to stay. While they might be a relatively new technology, their popularity in the market is simply impossible to ignore.

Yichen Huang 2019-04-23

Four Things We Learned about Mobile Video Advertising Spending
What are the mobile video ad trends being fashioned in the United States now?

Cassie Cheng 2019-04-17

The Gold Pass, Apple Arcade and a New Age of Cross-Platform Advertising: Three Key Monetisation Developments in 2019 that Mobile Companies Should Pay Attention to
As we’re all aware, the mobile games industry moves pretty quickly. This means that you can easily miss the biggest trends in something as important as mobile game monetisation, even when you’re doing your level best to keep an eye on them.

Harriet Pan 2019-04-15

Stadia – Is Google’s New Platform the Future of Gaming?
The biggest announcement at GDC last month was undoubtedly the news that Google was launching its own dedicated video game platform called Stadia. Stadia would, theoretically, allow players to stream their favourite games to any device of their choosing whenever they fancied it.

Neeraj Mohan Sharma 2019-04-04

ad:tech New Delhi 2019 – Reminiscing the most memorable events of this year
ad:tech is India’s largest gathering for marketing, technology and media communities to come together to share trends, insights and disruptive technologies that’s shaping the digital economy.

Cathy Ou 2019-03-07

What Does a Committed Relationship Look Like? We Have Four More Answers to It. [Part 2]
Are girls generally more committed?

Cathy Ou 2019-03-07

What Does a Committed Relationship Look Like? Here are 5 examples. [Part 1]
What does it mean to be committed? Five gentlemen give their answers.

Cathy Ou 2018-11-30

How AI Is Transforming Digital Marketing
Today, the biggest challenge for marketers operating in the digital space is dealing with the sheer size of the opportunity on offer.

Harriet Pan 2018-11-27

Mobile Advertising in 2018 – The Biggest Trends and Stories That Shaped The Sector
We’re approaching the end of another busy year for the mobile advertising industry.

Yichen Huang 2019-04-23

Four Things We Learned about Mobile Video Advertising Spending
What are the mobile video ad trends being fashioned in the United States now?

Cassie Cheng 2019-04-17

The Gold Pass, Apple Arcade and a New Age of Cross-Platform Advertising: Three Key Monetisation Developments in 2019 that Mobile Companies Should Pay Attention to
As we’re all aware, the mobile games industry moves pretty quickly. This means that you can easily miss the biggest trends in something as important as mobile game monetisation, even when you’re doing your level best to keep an eye on them.

Neeraj Mohan Sharma 2019-04-04

ad:tech New Delhi 2019 – Reminiscing the most memorable events of this year
ad:tech is India’s largest gathering for marketing, technology and media communities to come together to share trends, insights and disruptive technologies that’s shaping the digital economy.

Harriet Pan 2019-04-01

Can Apple Arcade Reset App Store Gaming?
Gaming on the App Store has naturally evolved into a highly competitive market for free-to-play games, which is driven by the sophisticated retention and monetization techniques that have lifted the financial value of mobile games from zero to more than $50 billion of annual revenue. Apple Arcade is an attempt to reset that message, and redirect the medium to something very different.

Yichen Huang 2019-04-23

Four Things We Learned about Mobile Video Advertising Spending
What are the mobile video ad trends being fashioned in the United States now?

Cassie Cheng 2019-04-17

The Gold Pass, Apple Arcade and a New Age of Cross-Platform Advertising: Three Key Monetisation Developments in 2019 that Mobile Companies Should Pay Attention to
As we’re all aware, the mobile games industry moves pretty quickly. This means that you can easily miss the biggest trends in something as important as mobile game monetisation, even when you’re doing your level best to keep an eye on them.

Neeraj Mohan Sharma 2019-04-04

ad:tech New Delhi 2019 – Reminiscing the most memorable events of this year
ad:tech is India’s largest gathering for marketing, technology and media communities to come together to share trends, insights and disruptive technologies that’s shaping the digital economy.

Yichen Huang 2019-03-19

From Click-through to Ability to View
With the rush to in-app programmatic, brought about through new technology such as header bidding, many advertisers are still thinking along the same traditional lines as when desktop was the only programmatic channel available.

Neeraj Mohan Sharma 2019-04-04

ad:tech New Delhi 2019 – Reminiscing the most memorable events of this year
ad:tech is India’s largest gathering for marketing, technology and media communities to come together to share trends, insights and disruptive technologies that’s shaping the digital economy.

Yichen Huang 2019-03-05

The Biggest Stories from MWC Barcelona 2019
The summary of all the biggest developments from MWC Barcelona 2019 to keep you on the pulse of the mobile industry. 

Clement Cao 2019-02-19

How to Prepare for MWC Barcelona 2019
MWC Barcelona, the world’s largest exhibition for the mobile industry. With the event just around the corner, you’ll need a bit of help. So here’s our quick guide to making the most of MWC 2019.

Yijun Chen 2019-01-09

The Great Thaw? Why The End of China’s Video Game Market Freeze Does Not Mean A Return to The Status Quo
The great China game freeze is over. But why has the freeze ended? What changed at a government level to allow the embargo on releases to end? And what do these changes mean for developers getting games into the Chinese market?
 

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By Lori Zhang, Ad Operation Manager 2017-09-27

Ironwoman Comes back to Share a Great Soul Adventure with You
“If you only set goals within your comfort zone, you will miss too many possibilities.”

By Robert Kelly, Business Development (Europe) 2017-09-07

Getting the Most from Gamescom
Gamescom is a show that is only partly a mobile games show, but for many of our potential clients it is the most important show of the year.

Jacqueline Zenn, Guest Contributor 2017-08-18

Introducing The 9 Most Popular Mobile Ad Formats
Like it or not, advertising revenues are the lifeblood of many mobile game developers. We take look at some of the most popular mobile ad formats for games and suggest how you can use them effectively.