Blog - The latest insights and reports from the mobile advertising industry

Harriet Pan 2019-06-17Just what is a VIP Membership, and why do so many Chinese mobile gamers sign up for it?

Chinese game publishers seem to have embraced VIP membership far more than elsewhere. We will tell you why VIP players are so important to games publishers in China, why VIP memberships make sense in a competitive market and and the ways in which VIP tiers offer game publishers a unique way to engage with their most valuable players.

Harriet Pan 2019-06-10

Xplore China Seminar: Three Major Lessons We Learned about The Chinese Market
Here are the three biggest lessons we learned from the Xplore China Seminar.

Cassie Cheng 2019-06-04

A Breakdown of The Android Market in China
The Chinese Android Market provides real opportunity for success, but entering it requires a deep knowledge of the local app economy, a clear idea of the customers you want to reach and a partner capable of taking you there.

Harriet Pan 2019-05-28

How is Social Media Different in China from the West?
What exactly is the Chinese social media landscape like? How many users are there, which services are they using and how (or is it) shaping Western services? Let’s take a look.

 Kalle Heikkinen 2019-05-23

Genres, Brands and Features: All You Need to Know about The Chinese Mobile Games Market
From brands, genres, and feature trends, Chief Game Analyst Kalle Heikkinen at GameRefinery have used their data to demystify the Chinese mobile games market.

Neeraj Sharma 2019-05-29

Attacking Ad Fraud: Three Ways Advertisers can Fight Back in India and Beyond
Mobvista supported a three date India's Ad Fraud roadshow from the Mobile Marketing Association. It toured across the country to highlight the issue, discuss the main problems that ad fraud causes and propose ways to solve them. Here’s our summary of the three main talking points and what they mean for your business.

Harriet Pan 2019-04-28

ARPU vs ARPPU vs ARPDAU
If you have anything to do with mobile apps and advertising, you’ll hear people talking about ARPU and ARPPU as they are two of the most widely used measurements of app revenue.

Cathy Ou 2019-03-07

What Does a Committed Relationship Look Like? We Have Four More Answers to It. [Part 2]
Are girls generally more committed?

Cathy Ou 2019-03-07

What Does a Committed Relationship Look Like? Here are 5 examples. [Part 1]
What does it mean to be committed? Five gentlemen give their answers.

Harriet Pan 2019-06-17

Just what is a VIP Membership, and why do so many Chinese mobile gamers sign up for it?
Chinese game publishers seem to have embraced VIP membership far more than elsewhere. We will tell you why VIP players are so important to games publishers in China, why VIP memberships make sense in a competitive market and and the ways in which VIP tiers offer game publishers a unique way to engage with their most valuable players.

Cassie Cheng 2019-06-04

A Breakdown of The Android Market in China
The Chinese Android Market provides real opportunity for success, but entering it requires a deep knowledge of the local app economy, a clear idea of the customers you want to reach and a partner capable of taking you there.

Harriet Pan 2019-05-28

How is Social Media Different in China from the West?
What exactly is the Chinese social media landscape like? How many users are there, which services are they using and how (or is it) shaping Western services? Let’s take a look.

 Kalle Heikkinen 2019-05-23

Genres, Brands and Features: All You Need to Know about The Chinese Mobile Games Market
From brands, genres, and feature trends, Chief Game Analyst Kalle Heikkinen at GameRefinery have used their data to demystify the Chinese mobile games market.

Harriet Pan 2019-06-17

Just what is a VIP Membership, and why do so many Chinese mobile gamers sign up for it?
Chinese game publishers seem to have embraced VIP membership far more than elsewhere. We will tell you why VIP players are so important to games publishers in China, why VIP memberships make sense in a competitive market and and the ways in which VIP tiers offer game publishers a unique way to engage with their most valuable players.

Harriet Pan 2019-06-10

Xplore China Seminar: Three Major Lessons We Learned about The Chinese Market
Here are the three biggest lessons we learned from the Xplore China Seminar.

Cassie Cheng 2019-06-04

A Breakdown of The Android Market in China
The Chinese Android Market provides real opportunity for success, but entering it requires a deep knowledge of the local app economy, a clear idea of the customers you want to reach and a partner capable of taking you there.

Neeraj Sharma 2019-05-29

Attacking Ad Fraud: Three Ways Advertisers can Fight Back in India and Beyond
Mobvista supported a three date India's Ad Fraud roadshow from the Mobile Marketing Association. It toured across the country to highlight the issue, discuss the main problems that ad fraud causes and propose ways to solve them. Here’s our summary of the three main talking points and what they mean for your business.

Neeraj Sharma 2019-05-29

Attacking Ad Fraud: Three Ways Advertisers can Fight Back in India and Beyond
Mobvista supported a three date India's Ad Fraud roadshow from the Mobile Marketing Association. It toured across the country to highlight the issue, discuss the main problems that ad fraud causes and propose ways to solve them. Here’s our summary of the three main talking points and what they mean for your business.

Eujin Oh 2019-05-14

Xplore China Seoul Seminar: How to kick start your mobile marketing in China
Xplore China 2019 in Seoul was held on April 25th to address the first step in Chinese UA marketing: Market trend identification, media selection, and performance measurement, for anyone considering entering the Chinese market- whether launching for the first time or optimizing the performance of an existing app promotion.

Harriet Pan 2019-04-28

ARPU vs ARPPU vs ARPDAU
If you have anything to do with mobile apps and advertising, you’ll hear people talking about ARPU and ARPPU as they are two of the most widely used measurements of app revenue.

Neeraj Mohan Sharma 2019-04-04

ad:tech New Delhi 2019 – Reminiscing the most memorable events of this year
ad:tech is India’s largest gathering for marketing, technology and media communities to come together to share trends, insights and disruptive technologies that’s shaping the digital economy.
 

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By Sharethrough 2017-07-03

Five Sets of Data on Why Native Video Is the Best Way to Attract Young People
What is the magic behind video and native video?

By Irene Yang, Director - Asia Market, Business Development 2017-05-19

The Budget Wasted: Fraud and Inefficiency
A famous saying for advertising industry is that half of the budget is wasted but problem is we never know which half. Fraud case is definitely within the wasted half, which we can figure out using certain methods.

By Yuanxi Ou, Content Marketing Manager 2017-05-12

Can Anyone Knock Facebook and Google off the Top Spot?
With Twitter’s growth seemingly exhausted and new players struggling to build market share, the two biggest giants of digital advertising seem unassailable.