Blog - The latest insights and reports from the mobile advertising industry

Harriet Pan 2019-07-15Mary Meeker Internet Trends 2019: a growing global market, social shopping and Chinese super apps dominate the headlines

Mary Meeker has released the most anticipated report in tech: her annual Internet Trends Report. We’ve picked out the key highlights from the report to help you make the most of Meeker’s insight. You will get to know the global internet market and the Chinese market in particular.

Harriet Pan 2019-07-15

Mary Meeker Internet Trends 2019: a growing global market, social shopping and Chinese super apps dominate the headlines
Mary Meeker has released the most anticipated report in tech: her annual Internet Trends Report. We’ve picked out the key highlights from the report to help you make the most of Meeker’s insight. You will get to know the global internet market and the Chinese market in particular.

Catherine Zhang 2019-07-08

How Mobvista helped Playkot to Market Age of Magic in China Using Ocean Engine
Russian games publisher Playkot Studio successfully brought its Age of Magic to Chinese gamers using Ocean Engine. See how Playkot lauched the campaign with the help of Mobvista.

Qingyun Zheng 2019-07-04

Five Recent Developments that Show How Mobile Advertising is Developing in the World’s Biggest Mobile Market: China
With the constant development of mobile markets, China, in particular, has been driving the global mobile change. In this post , we will give some suggestions related to advertisers, brands, global-working etc.

Harriet Pan 2019-06-24

3 Statistics that Show You How to Capture the Potential of China’s Short Video Platform Market
China is the largest domestic market in the world. Plenty of short video apps can live and thrive in the same market by appealing to specific regions, cultures and demographics. We will show you the data including gender, age and income of different short video platform users.

Harriet Pan 2019-04-28

ARPU vs ARPPU vs ARPDAU
If you have anything to do with mobile apps and advertising, you’ll hear people talking about ARPU and ARPPU as they are two of the most widely used measurements of app revenue.

Harriet Pan, Content Marketing Manager 2018-10-09

What’s The Difference between View Through Attribution and Click Through Attribution?
The two most popular attribution models in mobile advertising is view through attribution (VTA) and click through attribution (CTA). Each offers a different approach to attributing an advertising campaign.

Cassie Cheng 2018-08-16

What’s the Difference Between CPM and eCPM?
CPM and eCPM are often mentioned together and they can be confusing in certain circumstances. In this episode, we will look into the difference between them.

Harriet Pan 2018-07-09

What’s the difference between an ad network and an ad exchange?
In this serial video, we will do an explanation on ad network and ad exchanges, and discover the difference between them.

Harriet Pan 2019-07-15

Mary Meeker Internet Trends 2019: a growing global market, social shopping and Chinese super apps dominate the headlines
Mary Meeker has released the most anticipated report in tech: her annual Internet Trends Report. We’ve picked out the key highlights from the report to help you make the most of Meeker’s insight. You will get to know the global internet market and the Chinese market in particular.

Catherine Zhang 2019-07-08

How Mobvista helped Playkot to Market Age of Magic in China Using Ocean Engine
Russian games publisher Playkot Studio successfully brought its Age of Magic to Chinese gamers using Ocean Engine. See how Playkot lauched the campaign with the help of Mobvista.

Harriet Pan 2019-06-24

3 Statistics that Show You How to Capture the Potential of China’s Short Video Platform Market
China is the largest domestic market in the world. Plenty of short video apps can live and thrive in the same market by appealing to specific regions, cultures and demographics. We will show you the data including gender, age and income of different short video platform users.

Neeraj Sharma 2019-05-29

Attacking Ad Fraud: Three Ways Advertisers can Fight Back in India and Beyond
Mobvista supported a three date India's Ad Fraud roadshow from the Mobile Marketing Association. It toured across the country to highlight the issue, discuss the main problems that ad fraud causes and propose ways to solve them. Here’s our summary of the three main talking points and what they mean for your business.

Harriet Pan 2019-07-15

Mary Meeker Internet Trends 2019: a growing global market, social shopping and Chinese super apps dominate the headlines
Mary Meeker has released the most anticipated report in tech: her annual Internet Trends Report. We’ve picked out the key highlights from the report to help you make the most of Meeker’s insight. You will get to know the global internet market and the Chinese market in particular.

Qingyun Zheng 2019-07-04

Five Recent Developments that Show How Mobile Advertising is Developing in the World’s Biggest Mobile Market: China
With the constant development of mobile markets, China, in particular, has been driving the global mobile change. In this post , we will give some suggestions related to advertisers, brands, global-working etc.

Harriet Pan 2019-06-24

3 Statistics that Show You How to Capture the Potential of China’s Short Video Platform Market
China is the largest domestic market in the world. Plenty of short video apps can live and thrive in the same market by appealing to specific regions, cultures and demographics. We will show you the data including gender, age and income of different short video platform users.

Harriet Pan 2019-06-17

Just What Is a VIP Membership, And Why Do So Many Chinese Mobile Gamers Sign Up for It?
Chinese game publishers seem to have embraced VIP membership far more than elsewhere. We will tell you why VIP players are so important to games publishers in China, why VIP memberships make sense in a competitive market and and the ways in which VIP tiers offer game publishers a unique way to engage with their most valuable players.

Harriet Pan 2019-07-15

Mary Meeker Internet Trends 2019: a growing global market, social shopping and Chinese super apps dominate the headlines
Mary Meeker has released the most anticipated report in tech: her annual Internet Trends Report. We’ve picked out the key highlights from the report to help you make the most of Meeker’s insight. You will get to know the global internet market and the Chinese market in particular.

Catherine Zhang 2019-07-08

How Mobvista helped Playkot to Market Age of Magic in China Using Ocean Engine
Russian games publisher Playkot Studio successfully brought its Age of Magic to Chinese gamers using Ocean Engine. See how Playkot lauched the campaign with the help of Mobvista.

Harriet Pan 2019-06-24

3 Statistics that Show You How to Capture the Potential of China’s Short Video Platform Market
China is the largest domestic market in the world. Plenty of short video apps can live and thrive in the same market by appealing to specific regions, cultures and demographics. We will show you the data including gender, age and income of different short video platform users.

Harriet Pan 2019-06-17

Just What Is a VIP Membership, And Why Do So Many Chinese Mobile Gamers Sign Up for It?
Chinese game publishers seem to have embraced VIP membership far more than elsewhere. We will tell you why VIP players are so important to games publishers in China, why VIP memberships make sense in a competitive market and and the ways in which VIP tiers offer game publishers a unique way to engage with their most valuable players.
 

All Blog Posts

By Yuanxi Ou, Content Marketing Manager 2017-04-01

What is Display Attribution, and Is It Good for Marketing? (Part 2)
VTA is typically set to a period of 24-hours from the time of seeing an advert to taking action.

By TechInAsia, Pearl Lee 2017-03-31

Your App is on the Store but You Can’t Monetize. Here are Tips from Veterans on How They did It.
Here are some pieces of advice from veterans in the industry.

By Yuanxi Ou, Content Marketing Manager 2017-03-23

What is Display Attribution, and Is It Good for Marketing? (Part 1)
View-Through Attribution takes the very simple idea that people aren’t always ready to take an action when they see an advert.