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Harriet Pan 2019-08-23

6 Ways to Boost Your eCPM
You might have heard about eCPM but maybe you’re not sure what it is exactly. Put imply, eCPM is an indicator that helps you measure the value of your ad campaign.So how can you increase your eCPM? We’ve got 6 tips to help you get started.

Harriet Pan 2019-08-19

What App Annie’s Latest App Store Rankings Has to Say about China Market
Let’s get up to date with the Chinese app market.

Harriet Pan 2019-08-15

Five Things We Learned From The Global Games Market Report
Time to stop playing that game and pay attention: Newzoo’s 2019 Global Games Market Report has arrived, hot off the presses.

Mintegral 2019-08-12

Chinese Mobile Gamers: Who plays, How Do They Play, What Do They Play and Why Do They Play (and Spend)
We partnered up with Newzoo to interview 1007 Chinese players aged between 10 and 50 across tier 1 and tier 2 cities to find out who they are, how they play, what they play and why they like to.

Vali Scorus 2019-08-08

What’s Next in Social: Top Social Trends So Far in 2019
How has the social media landscape changed so far this year? What are the social media giants planning to focus on for the second half of 2019 and beyond? What’s the latest in terms of social network advertising? Let’s have a look.

Vali Scorus 2019-07-29

The 6 Biggest Industry News so far in 2019
We've hand-picked the 6 most important articles about the industry for you. Let's read these articles and see what's going on during the first half of 2019.