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Valentin Scorus 2019-10-14

What the GameAnalytics 2019 Mobile Benchmarks Report Says About the Industry
How has the mobile gaming industry been doing in the last 12 months? We had a look at the 2019 Mobile Benchmarks report by GameAnalytics to find out. Here’s what we learned.

Valentin Scorus 2019-10-11

Xplore China@WhiteNights: 4 Speeches You Don’t Want to Miss
WhiteNights, one of Europe’s premier B2B events for the gaming industry, is coming back to Moscow. Mobvista will be hosting the exclusive Xplore China seminar there, with special guests from Ocean Engine, AppsFlyer and Playkot. Here’s what you can expect from this event.

Harriet Pan 2019-09-30

How to Market Your App in China: A Step-by-Step Guide to Entering The World’s Most Profitable Mobile Market
China's internet population has increased drastically, so how to target China's enormous mobile market? Here's a step-by-step guide to entering the world’s most profitable mobile market.

Valentin Scorus 2019-09-23

Meet China’s Top Mobile Marketing Platforms: Weibo SuperFans, Baidu App Ads [Part 2]
China’s mobile marketing landscape is radically different from the rest of the world and that can be intimidating if you’re looking to advertise your apps there. Last time we looked at 3 of the biggest mobile marketing platforms in China: Ocean Engine, Tencent Social Ads, and UC Ads; now it’s time to see what Weibo SuperFans and Baidu App Ads have to offer.

Valentin Scorus 2019-09-16

Meet China’s Top Mobile Marketing Platforms: Ocean Engine, Tencent Social Ads and UC Ads [Part 1]
China’s mobile marketing landscape is radically different from the rest of the world and that can be intimidating if you’re looking to advertise your apps there. We’ve looked at the biggest mobile marketing platforms in China so you don’t have to and here’s what you need to know about them.

Valentin Scorus 2019-09-09

What ZAO’s Rise and Fall Means for User Privacy
Zao, the latest app to get in on the deep-fake craze, has seen a tremendous rise in popularity in a tremendously short amount of time. However, Zao’s privacy agreement has caused a significant uproar in China and users are starting to question the app’s approach to user privacy, which begs the question: are deep-fake apps just fun or are they a reason for concern?