DailyHunt is India’s largest content aggregator, providing regional language news & eBooks to over 90 million users in India.
The DailyHunt mobile app has had over 125 million downloads since launch, with an impressive MAU of over 29 million. Over the next few years, it aims to gain a 6-7% share of the $4 billion Indian digital ad market, with a target MAU of up to 150-200 million.
To increase ad revenue while balancing the user experience and maintaining brand image, Dailyhunt choose to integrate Mintegral native ads into the app.
DailyHunt had some key objectives it wanted to achieve by adding Mintegral’s SDK:
- Maximize monetization result without sacrificing user experience.
- Through algorithms and the use of big data, ensure users see content highly relevant to them.
- Get access to brand advertisements