Find out how Mobvista’s monetization platform, Mintegral, was utilized to drive Playrix’s revenue for free-to-play iOS games by 30%
Having already built up a large player base in China, Russian game developer, Playrix, wanted to start monetizing its games.
Playrix publishes globally successful mobile games, including Gardenscapes, Township and Fishdom. Globally, Playrix has over 16 million monthly active players. In China, Playrix saw rapid growth in player numbers and so wanted to increase revenues.
Playrix sets high standards for its partners and their services. Mobvista thus offered the developer a trial to test Mintegral, our monetization platform.
The trial proved to be successful, and so Playrix integrated Mintegral into its worldwide games in December 2016.