Russian games publisher Playkot Studio successfully brought its Age of Magic to Chinese gamers using Ocean Engine. See how Playkot chose the right advertising platform and overcome the difficulties with the help of Mobvista.
Russian games publisher Playkot Studio wanted to bring its latest title, Age of Magic, to Chinese gamers. Age of Magic is a turn-based fantasy RPG that tells the story of legions of epic heroes fighting on the remnants of an ancient magical world. It includes multiplayer modes and is cross-playable between iPhone and iPads.
There were several difficulties that Playkot encountered with the launch of Age of Magic in China.
Firstly, the process of completing all the necessary paperwork before launching is rather difficult.
Secondly, Playkot needed partners who could buy direct traffic on local social networks. So they set out to find reliable companies to work with, that offered normal commission rates and high-quality traffic.
Thirdly, because the market is so different, they had difficult decisions to make when it came to scaling up our acquisition campaign. At first they were afraid to invest a large budget, so they started by spending smaller amounts via their local partner and watched the results. As their confidence grew they began to increase the volume of traffic.
In China it’s also essential to localise the in-game text and dialogue. Because of the amount of competition in the Chinese gaming market, attracting players becomes a vital part of any marketing strategy. Through various channels Age of Magic began to attract more Chinese players, but for such a large-scale project the growth wasn’t enough.