Mobile marketing firm Mobvista agrees $100 million loan deal with Bank of China 2017-02-24

Mobile marketing firm Mobvista has been granted a $100 million credit facility with the Bank of China.

The deal is said to represent the largest agreement in the history of China’s mobile marketing sector.

Mobvista aims to use the money accelerate its expansion in overseas markets.

That could mean further acquisitions for the firm, which bought ad company NativeX and analytics platform GameAnalytics in 2016.

Marketing’s millions

“For an asset-light Internet company, the trust behind the strategic cooperation with Bank of China wasn’t easy to build,” said Mobvista CEO Wei Duan.

A statement from the Bank of China added: “Today’s credit facility is based on the recognition to mobile marketing industry, which is in line with Bank of China’s commitment to become an efficient and professional partner addressing all demands of small and medium businesses.”

Mobvista was founded in 2013 in Guangzhou, China, and focuses on user acquisition and traffic monetisation services. The company floated on China’s National Equities Exchange and Quotations for small-to-medium-sized businesses.

The marketing outfit’s half year revenues for 2016 were $118 million, from which it generated a net profit of $11.5 million.


Craig Chapple
Craig Chapple is Editor of He has previously held roles as Deputy Editor at Develop and Online Editor at Nintendo of Europe.

Related articles


Looking East: How to Launch Mobile Games in China
Tips and insights on how to get your game published in China, how to promote it and what kinds of games and monetization strategies work best


Ad Fraud An Issue In The SEA Region And India: Country Manager- Mobvista
Exchange4Media discussed a few points with Neeraj Sharma, Country Manager- South Asia & Middle East, Mobvista, to get his perspectives on Ad frauds and the effective measures one should adopt to combat such issues prevailing in the industry.


How Mobvista’s UA campaign for Marvel: Contest of Champions led to better conversions and engagement in China
When it comes to launching and promoting games, there are a myriad of other differences that need to be understood. One of the biggest is how the social media landscape in China is dominated by a trio of companies - Baidu, Alibaba and Tencent, or BAT for short.


Internet users in India is expected to reach 500 million by June 2018
The Mobvista mission in India is to empower advertisers to attain high-quality users and improve ad performance while at the same time empowering developers to monetize and achieve increased revenue.