Mobvista Expands Media Buying Solution with TikTok Partnership

Mobvista and TikTok have entered a partnership that will enable global publishers and developers to acquire users from TikTok’s native social platform using Mobvista’s specialized platform and services.

2019-11-07

Mobvista has announced that it has signed a deal with short-form mobile video platform TikTok. Thanks to this partnership, Mobvista’s partners across the globe will now be able to use the platform to acquire TikTok native users at scale.

As one of the first agencies to work with TikTok, Mobvista has a deep understanding of the platform as well as the advertisers’ campaign goals, making it the ideal UA campaign partner in the TikTok space. App publishers can now leverage Mobvista’s extensive experience with ad creatives to ensure their campaigns are optimized and reach the right target audience.

“We are excited to expand our media buying solution by joining forces with a high-caliber partner like TikTok,” said Irene Yang, Mobvista’s Regional General Manager. “We believe TikTok’s potential is incredible, and we are proud to embark on this journey together.”

Inam Mahmood, Director of Monetization & Partnerships at TikTok said: “We have been impressed with Mobvista’s dedication to their clients since Day 1. They understand our needs perfectly and will always keep us up-to-date with the latest developments, which made this partnership an obvious choice for us, so we are excited to see what we can achieve together.”

About Mobvista

Mobvista is an authorized ad service provider for Facebook, Google, Snapchat as well as all of China’s top media channels including Baidu, Alibaba and Tencent. With access to all the most important media sources worldwide, Mobvista can provide app developers and publishers around the world with customized media-buying strategies. 

Our mobile advertising platform offers advanced real-time data analysis and predictive technology, with over 950 million DAUs across our data management platform. With 15 offices across the world, including Guangzhou, Beijing, London, San Francisco, Tokio and New Delhi, Mobvista has a truly global reach. You can find out more about us at www.mobvista.com or you can follow us on LinkedIn, Facebook or Twitter.

About TikTok

TikTok is the leading destination for short-form mobile video. Our mission is to inspire and enrich people’s lives by offering a home for creative expression and an experience that is genuine, joyful, and positive. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo. www.tiktok.com.

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