App technology platform Mobvista has announced its H1 2019 financial results, with revenue increasing by 22% year-on-year to USD$225.1m (£184.9m), with profits increasing by 65% to USD$17.4m (£14.3m). Revenues from programmatic were a significant driver to this growth, with these increasing by 43.7% to USD$126.8m (£104.2m).
In a statement accompanying the results, Clement Cao, co-founder and president of Mobvista, said, “We have always been focusing on how our technology can best create value across the whole marketing lifecycle of a mobile app. In the first half of 2019, our programmatic advertising products have remained as the growth engine of the business. At the same time, we continue to develop multiple cloud-based platforms offering machine learning, distributed computing and elastic cluster management. These not only empower our core business offering but also allow us to further expand into new services.”