Blog - The latest insights and reports from the mobile advertising industry

Harriet Pan 2018-12-07Black Friday underlines the dominance of mobile apps

This Black Friday will go down in history as the date the annual sales bonanza confirmed the power of m-commerce over e-commerce.

Cathy Ou 2018-11-30

How AI Is Transforming Digital Marketing
Today, the biggest challenge for marketers operating in the digital space is dealing with the sheer size of the opportunity on offer.

Harriet Pan 2018-11-27

Mobile Advertising in 2018 – The Biggest Trends and Stories That Shaped The Sector
We’re approaching the end of another busy year for the mobile advertising industry.

GameAnalytics 2018-11-23

How GameAnalytics Helps Voodoo Identify and Release Hit Mobile Games Each Month
In just a few short years, Voodoo has released a string of hyper-casual hits. They’ve published more than 15 games which have reached the top 20 in the App Store charts since 2016, and seen such a meteoric rise to success that the studio name ‘Voodoo’ has almost become synonymous with the hyper-casual genre itself.

Yichen Huang 2018-11-19

New iPhone Xs Marks A Move towards Console-quality on Mobile
With its 6.5 inch super retina display, Apple now owns the biggest and highest resolution smartphone on the market.

Cathy Ou 2018-11-30

How AI Is Transforming Digital Marketing
Today, the biggest challenge for marketers operating in the digital space is dealing with the sheer size of the opportunity on offer.

Harriet Pan 2018-11-27

Mobile Advertising in 2018 – The Biggest Trends and Stories That Shaped The Sector
We’re approaching the end of another busy year for the mobile advertising industry.

GameAnalytics 2018-11-23

How GameAnalytics Helps Voodoo Identify and Release Hit Mobile Games Each Month
In just a few short years, Voodoo has released a string of hyper-casual hits. They’ve published more than 15 games which have reached the top 20 in the App Store charts since 2016, and seen such a meteoric rise to success that the studio name ‘Voodoo’ has almost become synonymous with the hyper-casual genre itself.

Yichen Huang 2018-11-19

New iPhone Xs Marks A Move towards Console-quality on Mobile
With its 6.5 inch super retina display, Apple now owns the biggest and highest resolution smartphone on the market.

Cathy Ou 2018-11-30

How AI Is Transforming Digital Marketing
Today, the biggest challenge for marketers operating in the digital space is dealing with the sheer size of the opportunity on offer.

Harriet Pan 2018-11-27

Mobile Advertising in 2018 – The Biggest Trends and Stories That Shaped The Sector
We’re approaching the end of another busy year for the mobile advertising industry.

GameAnalytics 2018-11-23

How GameAnalytics Helps Voodoo Identify and Release Hit Mobile Games Each Month
In just a few short years, Voodoo has released a string of hyper-casual hits. They’ve published more than 15 games which have reached the top 20 in the App Store charts since 2016, and seen such a meteoric rise to success that the studio name ‘Voodoo’ has almost become synonymous with the hyper-casual genre itself.

Harriet Pan 2018-10-19

The Oriental Age of Sail – Chinese Mobile Marketing Goes Global
Clement Cao, co-founder, executive director and president of Mobvista, spoke at Advertising Week in New York earlier in October.

Harriet Pan 2018-12-07

Black Friday underlines the dominance of mobile apps
This Black Friday will go down in history as the date the annual sales bonanza confirmed the power of m-commerce over e-commerce.

Cathy Ou 2018-11-30

How AI Is Transforming Digital Marketing
Today, the biggest challenge for marketers operating in the digital space is dealing with the sheer size of the opportunity on offer.

Harriet Pan 2018-11-27

Mobile Advertising in 2018 – The Biggest Trends and Stories That Shaped The Sector
We’re approaching the end of another busy year for the mobile advertising industry.

Yichen Huang 2018-11-19

New iPhone Xs Marks A Move towards Console-quality on Mobile
With its 6.5 inch super retina display, Apple now owns the biggest and highest resolution smartphone on the market.

Cathy Ou 2018-11-30

How AI Is Transforming Digital Marketing
Today, the biggest challenge for marketers operating in the digital space is dealing with the sheer size of the opportunity on offer.

Ramon Zhu 2018-10-16

How AI Is Transforming Mobile Marketing
How exactly is AI transforming the way we deliver and engage with ads on our phones and how are we keeping on the cutting edge of mobile marketing? Let’s take a deep dive.

Harriet Pan, Content Marketing Manager 2018-10-09

What’s The Difference between View Through Attribution and Click Through Attribution?
The two most popular attribution models in mobile advertising is view through attribution (VTA) and click through attribution (CTA). Each offers a different approach to attributing an advertising campaign.

Yijun Chen 2018-09-12

Bring On The Subs – Apple’s Plan To Drive For Repeat Subscriptions Revealed
Apple has launched a new subscription-based strategy and it was proved to be profitable, while it is also facing the challenge which cannot be neglected.
 

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Harriet Pan 2018-12-07

Black Friday underlines the dominance of mobile apps
This Black Friday will go down in history as the date the annual sales bonanza confirmed the power of m-commerce over e-commerce.

Cathy Ou 2018-11-30

How AI Is Transforming Digital Marketing
Today, the biggest challenge for marketers operating in the digital space is dealing with the sheer size of the opportunity on offer.

Harriet Pan 2018-11-27

Mobile Advertising in 2018 – The Biggest Trends and Stories That Shaped The Sector
We’re approaching the end of another busy year for the mobile advertising industry.