Blog - The latest insights and reports from the mobile advertising industry

Vali Scorus 2020-01-09What We Learned at the ad:tech Tokyo Conference

Ad:tech Tokyo, Asia’s largest marketing conference, was host to some of the largest companies in the industry. Mobvista had its dedicated booth at this event where we introduced our “Xplore China” initiative. Here’s what we learned at this event.

Vali Scorus 2020-01-09

What We Learned at the ad:tech Tokyo Conference
Ad:tech Tokyo, Asia’s largest marketing conference, was host to some of the largest companies in the industry. Mobvista had its dedicated booth at this event where we introduced our “Xplore China” initiative. Here’s what we learned at this event.

Valentin Scorus 2019-12-26

How China is Supporting the Growth of Esports through Education
According to data from Newzoo, the global audience growth for Esports is booming. What is the future of Esports in China? Let's take a look.

Valentin Scorus 2019-12-18

What do Q3 Earnings Tell Us about the East’s Big Online Companies? (Part 2)
What do Q3 2019’s reports tell us about how China’s internet giants are performing, how much they’re earning, the trends they’re investing in, and the decisions they may make in the year ahead?

Clement Cao 2019-12-12

Why the New Breed of Hyper-casual Games Have Changed Mobile Marketing for the Better
At the recent Morketing Summit held in Beijing, I shared how an increasing number of mobile games companies have learned how the combination of data platforms and marketing APIs can automate core aspects of mobile marketing, and improve ROI.

Harriet Pan 2019-12-04

What do Q3 earnings tell us about the West’s big online companies? (Part 1)
How are West's big online companies operating in Q3 2019? What trends have they been investing in?

Valentin Scorus 2019-12-03

3 Key Take-Aways from Xplore China at DevGAMM
This year’s final Xplore China seminar featured guest speakers from AppsFlyer, Gismart and Mobvista. We had a chance to get their insights on China’s massive mobile market, so here’s what we learned.

Vali Scorus 2020-01-09

What We Learned at the ad:tech Tokyo Conference
Ad:tech Tokyo, Asia’s largest marketing conference, was host to some of the largest companies in the industry. Mobvista had its dedicated booth at this event where we introduced our “Xplore China” initiative. Here’s what we learned at this event.

Harriet Pan 2019-12-04

What do Q3 earnings tell us about the West’s big online companies? (Part 1)
How are West's big online companies operating in Q3 2019? What trends have they been investing in?

Valentin Scorus 2019-12-03

3 Key Take-Aways from Xplore China at DevGAMM
This year’s final Xplore China seminar featured guest speakers from AppsFlyer, Gismart and Mobvista. We had a chance to get their insights on China’s massive mobile market, so here’s what we learned.

Valentin Scorus 2019-11-25

How Alibaba’s Push around Innovation Has Made Singles’ Day into The Biggest Shopping Event on The Planet
Singles’ Day has grown to become the world’s largest (unofficial) shopping holiday, with Alibaba in the driving seat.

Harriet Pan 2019-08-23

6 Ways to Boost Your eCPM
You might have heard about eCPM but maybe you’re not sure what it is exactly. Put imply, eCPM is an indicator that helps you measure the value of your ad campaign. So how can you increase your eCPM? We’ve got 6 tips to help you get started.

Harriet Pan 2019-04-28

ARPU vs ARPPU vs ARPDAU
If you have anything to do with mobile apps and advertising, you’ll hear people talking about ARPU and ARPPU as they are two of the most widely used measurements of app revenue.

Harriet Pan, Content Marketing Manager 2018-10-09

What’s The Difference between View Through Attribution and Click Through Attribution?
The two most popular attribution models in mobile advertising is view through attribution (VTA) and click through attribution (CTA). Each offers a different approach to attributing an advertising campaign.

Cassie Cheng 2018-08-16

What’s the Difference Between CPM and eCPM?
CPM and eCPM are often mentioned together and they can be confusing in certain circumstances. In this episode, we will look into the difference between them.

Clement Cao 2019-12-12

Why the New Breed of Hyper-casual Games Have Changed Mobile Marketing for the Better
At the recent Morketing Summit held in Beijing, I shared how an increasing number of mobile games companies have learned how the combination of data platforms and marketing APIs can automate core aspects of mobile marketing, and improve ROI.

Eujin Oh 2019-11-12

Mobvista’s first mobile marketing seminar in Indonesia: Video Revolution!
Video is a highly effective form of content, and its popularity as an advertising tool is set to grow moving forward. Find out more on how short videos can be leveraged for your advertising campaigns with insights from Mobvista’s first mobile marketing seminar held in Jakarta, Indonesia.

Valentin Scorus 2019-10-11

Xplore China@WhiteNights: 4 Speeches You Don’t Want to Miss
WhiteNights, one of Europe’s premier B2B events for the gaming industry, is coming back to Moscow. Mobvista will be hosting the exclusive Xplore China seminar there, with special guests from Ocean Engine, AppsFlyer and Playkot. Here’s what you can expect from this event.

Harriet Pan 2019-09-03

The Successes and Failures of Amazon Prime
Amazon’s Prime Day is a highly effective and successful marketing stunt that attracts other brands and publishers to jump in to capitalise on the e-commerce craze. How does Prime Day work?

Vali Scorus 2020-01-09

What We Learned at the ad:tech Tokyo Conference
Ad:tech Tokyo, Asia’s largest marketing conference, was host to some of the largest companies in the industry. Mobvista had its dedicated booth at this event where we introduced our “Xplore China” initiative. Here’s what we learned at this event.

Valentin Scorus 2019-12-26

How China is Supporting the Growth of Esports through Education
According to data from Newzoo, the global audience growth for Esports is booming. What is the future of Esports in China? Let's take a look.

Valentin Scorus 2019-12-18

What do Q3 Earnings Tell Us about the East’s Big Online Companies? (Part 2)
What do Q3 2019’s reports tell us about how China’s internet giants are performing, how much they’re earning, the trends they’re investing in, and the decisions they may make in the year ahead?

Clement Cao 2019-12-12

Why the New Breed of Hyper-casual Games Have Changed Mobile Marketing for the Better
At the recent Morketing Summit held in Beijing, I shared how an increasing number of mobile games companies have learned how the combination of data platforms and marketing APIs can automate core aspects of mobile marketing, and improve ROI.

Vali Scorus 2020-01-09

What We Learned at the ad:tech Tokyo Conference
Ad:tech Tokyo, Asia’s largest marketing conference, was host to some of the largest companies in the industry. Mobvista had its dedicated booth at this event where we introduced our “Xplore China” initiative. Here’s what we learned at this event.

Valentin Scorus 2019-12-18

What do Q3 Earnings Tell Us about the East’s Big Online Companies? (Part 2)
What do Q3 2019’s reports tell us about how China’s internet giants are performing, how much they’re earning, the trends they’re investing in, and the decisions they may make in the year ahead?

Clement Cao 2019-12-12

Why the New Breed of Hyper-casual Games Have Changed Mobile Marketing for the Better
At the recent Morketing Summit held in Beijing, I shared how an increasing number of mobile games companies have learned how the combination of data platforms and marketing APIs can automate core aspects of mobile marketing, and improve ROI.

Harriet Pan 2019-12-04

What do Q3 earnings tell us about the West’s big online companies? (Part 1)
How are West's big online companies operating in Q3 2019? What trends have they been investing in?