Blog - The latest insights and reports from the mobile advertising industry

Harriet Pan 2019-12-04What do Q3 earnings tell us about the West’s big online companies? (Part 1)

How are West's big online companies operating in Q3 2019? What trends have they been investing in?

Harriet Pan 2019-12-04

What do Q3 earnings tell us about the West’s big online companies? (Part 1)
How are West's big online companies operating in Q3 2019? What trends have they been investing in?

Valentin Scorus 2019-12-03

3 Key Take-Aways from Xplore China at DevGAMM
This year’s final Xplore China seminar featured guest speakers from AppsFlyer, Gismart and Mobvista. We had a chance to get their insights on China’s massive mobile market, so here’s what we learned.

Valentin Scorus 2019-11-25

How Alibaba’s Push around Innovation Has Made Singles’ Day into The Biggest Shopping Event on The Planet
Singles’ Day has grown to become the world’s largest (unofficial) shopping holiday, with Alibaba in the driving seat.

Valentin Scorus 2019-11-20

Global Programmatic Advertising is Changing, and It’s All Thanks to TikTok
More and more creative ad opportunities are opening up for advertisers and publishers through programs like TikTok Ads on the Android market.

Valentin Scorus 2019-11-14

Singles’ Day is Growing in China and Southeast Asia Is Next
The 2019 Singles’ Day slashed another record in terms of sales. Why is Singles’ Day so big in China and how did it become so popular in Southeast Asia? Let’s find out.

Eujin Oh 2019-11-12

Mobvista’s first mobile marketing seminar in Indonesia: Video Revolution!
Video is a highly effective form of content, and its popularity as an advertising tool is set to grow moving forward. Find out more on how short videos can be leveraged for your advertising campaigns with insights from Mobvista’s first mobile marketing seminar held in Jakarta, Indonesia.

Harriet Pan 2019-12-04

What do Q3 earnings tell us about the West’s big online companies? (Part 1)
How are West's big online companies operating in Q3 2019? What trends have they been investing in?

Valentin Scorus 2019-12-03

3 Key Take-Aways from Xplore China at DevGAMM
This year’s final Xplore China seminar featured guest speakers from AppsFlyer, Gismart and Mobvista. We had a chance to get their insights on China’s massive mobile market, so here’s what we learned.

Valentin Scorus 2019-11-25

How Alibaba’s Push around Innovation Has Made Singles’ Day into The Biggest Shopping Event on The Planet
Singles’ Day has grown to become the world’s largest (unofficial) shopping holiday, with Alibaba in the driving seat.

Valentin Scorus 2019-11-20

Global Programmatic Advertising is Changing, and It’s All Thanks to TikTok
More and more creative ad opportunities are opening up for advertisers and publishers through programs like TikTok Ads on the Android market.

Harriet Pan 2019-08-23

6 Ways to Boost Your eCPM
You might have heard about eCPM but maybe you’re not sure what it is exactly. Put imply, eCPM is an indicator that helps you measure the value of your ad campaign. So how can you increase your eCPM? We’ve got 6 tips to help you get started.

Harriet Pan 2019-04-28

ARPU vs ARPPU vs ARPDAU
If you have anything to do with mobile apps and advertising, you’ll hear people talking about ARPU and ARPPU as they are two of the most widely used measurements of app revenue.

Harriet Pan, Content Marketing Manager 2018-10-09

What’s The Difference between View Through Attribution and Click Through Attribution?
The two most popular attribution models in mobile advertising is view through attribution (VTA) and click through attribution (CTA). Each offers a different approach to attributing an advertising campaign.

Cassie Cheng 2018-08-16

What’s the Difference Between CPM and eCPM?
CPM and eCPM are often mentioned together and they can be confusing in certain circumstances. In this episode, we will look into the difference between them.

Eujin Oh 2019-11-12

Mobvista’s first mobile marketing seminar in Indonesia: Video Revolution!
Video is a highly effective form of content, and its popularity as an advertising tool is set to grow moving forward. Find out more on how short videos can be leveraged for your advertising campaigns with insights from Mobvista’s first mobile marketing seminar held in Jakarta, Indonesia.

Valentin Scorus 2019-10-11

Xplore China@WhiteNights: 4 Speeches You Don’t Want to Miss
WhiteNights, one of Europe’s premier B2B events for the gaming industry, is coming back to Moscow. Mobvista will be hosting the exclusive Xplore China seminar there, with special guests from Ocean Engine, AppsFlyer and Playkot. Here’s what you can expect from this event.

Harriet Pan 2019-09-03

The Successes and Failures of Amazon Prime
Amazon’s Prime Day is a highly effective and successful marketing stunt that attracts other brands and publishers to jump in to capitalise on the e-commerce craze. How does Prime Day work?

Harriet Pan 2019-08-19

What App Annie’s Latest App Store Rankings Has to Say about China Market
Let’s get up to date with the Chinese app market.

Valentin Scorus 2019-12-03

3 Key Take-Aways from Xplore China at DevGAMM
This year’s final Xplore China seminar featured guest speakers from AppsFlyer, Gismart and Mobvista. We had a chance to get their insights on China’s massive mobile market, so here’s what we learned.

Valentin Scorus 2019-11-14

Singles’ Day is Growing in China and Southeast Asia Is Next
The 2019 Singles’ Day slashed another record in terms of sales. Why is Singles’ Day so big in China and how did it become so popular in Southeast Asia? Let’s find out.

Eujin Oh 2019-11-12

Mobvista’s first mobile marketing seminar in Indonesia: Video Revolution!
Video is a highly effective form of content, and its popularity as an advertising tool is set to grow moving forward. Find out more on how short videos can be leveraged for your advertising campaigns with insights from Mobvista’s first mobile marketing seminar held in Jakarta, Indonesia.

Valentin Scorus 2019-11-05

Here’s How to Launch and Grow Your Games Successfully in China
What do the Western publishers need to know about the Chinese mobile ecosystem? What are some of the DO’s and DONT’s of launching in China? Let’s find out!

Harriet Pan 2019-12-04

What do Q3 earnings tell us about the West’s big online companies? (Part 1)
How are West's big online companies operating in Q3 2019? What trends have they been investing in?

Valentin Scorus 2019-12-03

3 Key Take-Aways from Xplore China at DevGAMM
This year’s final Xplore China seminar featured guest speakers from AppsFlyer, Gismart and Mobvista. We had a chance to get their insights on China’s massive mobile market, so here’s what we learned.

Valentin Scorus 2019-11-25

How Alibaba’s Push around Innovation Has Made Singles’ Day into The Biggest Shopping Event on The Planet
Singles’ Day has grown to become the world’s largest (unofficial) shopping holiday, with Alibaba in the driving seat.

Valentin Scorus 2019-11-20

Global Programmatic Advertising is Changing, and It’s All Thanks to TikTok
More and more creative ad opportunities are opening up for advertisers and publishers through programs like TikTok Ads on the Android market.