Blog - The latest insights and reports from the mobile advertising industry

Harriet Pan 2019-08-236 Ways to Boost Your eCPM

You might have heard about eCPM but maybe you’re not sure what it is exactly. Put imply, eCPM is an indicator that helps you measure the value of your ad campaign.So how can you increase your eCPM? We’ve got 6 tips to help you get started.

Harriet Pan 2019-08-23

6 Ways to Boost Your eCPM
You might have heard about eCPM but maybe you’re not sure what it is exactly. Put imply, eCPM is an indicator that helps you measure the value of your ad campaign.So how can you increase your eCPM? We’ve got 6 tips to help you get started.

Harriet Pan 2019-08-19

What App Annie’s Latest App Store Rankings Has to Say about China Market
Let’s get up to date with the Chinese app market.

Harriet Pan 2019-08-15

Five Things We Learned From The Global Games Market Report
Time to stop playing that game and pay attention: Newzoo’s 2019 Global Games Market Report has arrived, hot off the presses.

Mintegral 2019-08-12

Chinese Mobile Gamers: Who plays, How Do They Play, What Do They Play and Why Do They Play (and Spend)
We partnered up with Newzoo to interview 1007 Chinese players aged between 10 and 50 across tier 1 and tier 2 cities to find out who they are, how they play, what they play and why they like to.

Vali Scorus 2019-08-08

What’s Next in Social: Top Social Trends So Far in 2019
How has the social media landscape changed so far this year? What are the social media giants planning to focus on for the second half of 2019 and beyond? What’s the latest in terms of social network advertising? Let’s have a look.

Vali Scorus 2019-07-29

The 6 Biggest Industry News so far in 2019
We've hand-picked the 6 most important articles about the industry for you. Let's read these articles and see what's going on during the first half of 2019.

Mintegral 2019-08-12

Chinese Mobile Gamers: Who plays, How Do They Play, What Do They Play and Why Do They Play (and Spend)
We partnered up with Newzoo to interview 1007 Chinese players aged between 10 and 50 across tier 1 and tier 2 cities to find out who they are, how they play, what they play and why they like to.

Vali Scorus 2019-07-29

The 6 Biggest Industry News so far in 2019
We've hand-picked the 6 most important articles about the industry for you. Let's read these articles and see what's going on during the first half of 2019.

Vali Scorus 2019-07-22

Staying Fit at Mobvista – 6 Ways to Balance Work and a Healthy Lifestyle
At Mobvista we have a group of self-disciplined colleagues from all over the world who find ways to stay fit, whether they’re busy or not. How do they do it? We spoke with them to find out how they manage to balance work and exercise for a healthy lifestyle.

Harriet Pan 2019-07-15

Mary Meeker Internet Trends 2019: A Growing Global Market, Social Shopping and Chinese Super Apps Dominate the Headlines
Mary Meeker has released the most anticipated report in tech: her annual Internet Trends Report. We’ve picked out the key highlights from the report to help you make the most of Meeker’s insight. You will get to know the global internet market and the Chinese market in particular.

Mintegral 2019-08-12

Chinese Mobile Gamers: Who plays, How Do They Play, What Do They Play and Why Do They Play (and Spend)
We partnered up with Newzoo to interview 1007 Chinese players aged between 10 and 50 across tier 1 and tier 2 cities to find out who they are, how they play, what they play and why they like to.

Vali Scorus 2019-08-08

What’s Next in Social: Top Social Trends So Far in 2019
How has the social media landscape changed so far this year? What are the social media giants planning to focus on for the second half of 2019 and beyond? What’s the latest in terms of social network advertising? Let’s have a look.

Vali Scorus 2019-07-29

The 6 Biggest Industry News so far in 2019
We've hand-picked the 6 most important articles about the industry for you. Let's read these articles and see what's going on during the first half of 2019.

Cassie Cheng 2019-07-24

Brand-tastic: Four Things That Mobile Developers Can Learn about Cracking China from Brands
China is a tough nut to crack for some western brands but there are some brands that have succeeded in China. So what exactly is helping them succeed? And what lessons can we take from their success? Let’s have a look.

Harriet Pan 2019-08-19

What App Annie’s Latest App Store Rankings Has to Say about China Market
Let’s get up to date with the Chinese app market.

Harriet Pan 2019-08-15

Five Things We Learned From The Global Games Market Report
Time to stop playing that game and pay attention: Newzoo’s 2019 Global Games Market Report has arrived, hot off the presses.

Mintegral 2019-08-12

Chinese Mobile Gamers: Who plays, How Do They Play, What Do They Play and Why Do They Play (and Spend)
We partnered up with Newzoo to interview 1007 Chinese players aged between 10 and 50 across tier 1 and tier 2 cities to find out who they are, how they play, what they play and why they like to.

Vali Scorus 2019-08-08

What’s Next in Social: Top Social Trends So Far in 2019
How has the social media landscape changed so far this year? What are the social media giants planning to focus on for the second half of 2019 and beyond? What’s the latest in terms of social network advertising? Let’s have a look.

Harriet Pan 2019-08-19

What App Annie’s Latest App Store Rankings Has to Say about China Market
Let’s get up to date with the Chinese app market.

Vali Scorus 2019-08-08

What’s Next in Social: Top Social Trends So Far in 2019
How has the social media landscape changed so far this year? What are the social media giants planning to focus on for the second half of 2019 and beyond? What’s the latest in terms of social network advertising? Let’s have a look.

Vali Scorus 2019-07-29

The 6 Biggest Industry News so far in 2019
We've hand-picked the 6 most important articles about the industry for you. Let's read these articles and see what's going on during the first half of 2019.

Harriet Pan 2019-07-18

China’s New Age Ratings for Games – What You Need to Know
The top Chinese gaming firms are trying to stay ahead of the curve by introducing a self regulatory age rating system - the first in the country’s history. What exactly is this system going to look like? And what kind of impact could it have on the market both at home and abroad? Let’s take a look.

Neeraj Sharma 2019-05-29

Attacking Ad Fraud: Three Ways Advertisers can Fight Back in India and Beyond
Mobvista supported a three date India's Ad Fraud roadshow from the Mobile Marketing Association. It toured across the country to highlight the issue, discuss the main problems that ad fraud causes and propose ways to solve them. Here’s our summary of the three main talking points and what they mean for your business.

Eujin Oh 2019-05-14

Xplore China Seoul Seminar: How to kick start your mobile marketing in China
Xplore China 2019 in Seoul was held on April 25th to address the first step in Chinese UA marketing: Market trend identification, media selection, and performance measurement, for anyone considering entering the Chinese market- whether launching for the first time or optimizing the performance of an existing app promotion.

Neeraj Mohan Sharma 2019-04-04

ad:tech New Delhi 2019 – Reminiscing the most memorable events of this year
ad:tech is India’s largest gathering for marketing, technology and media communities to come together to share trends, insights and disruptive technologies that’s shaping the digital economy.

Yichen Huang 2019-03-05

The Biggest Stories from MWC Barcelona 2019
The summary of all the biggest developments from MWC Barcelona 2019 to keep you on the pulse of the mobile industry.