Blog - The latest insights and reports from the mobile advertising industry

Valentin Scorus 2019-10-14What the GameAnalytics 2019 Mobile Benchmarks Report Says About the Industry

How has the mobile gaming industry been doing in the last 12 months? We had a look at the 2019 Mobile Benchmarks report by GameAnalytics to find out. Here’s what we learned.

Valentin Scorus 2019-10-14

What the GameAnalytics 2019 Mobile Benchmarks Report Says About the Industry
How has the mobile gaming industry been doing in the last 12 months? We had a look at the 2019 Mobile Benchmarks report by GameAnalytics to find out. Here’s what we learned.

Valentin Scorus 2019-10-11

Xplore China@WhiteNights: 4 Speeches You Don’t Want to Miss
WhiteNights, one of Europe’s premier B2B events for the gaming industry, is coming back to Moscow. Mobvista will be hosting the exclusive Xplore China seminar there, with special guests from Ocean Engine, AppsFlyer and Playkot. Here’s what you can expect from this event.

Harriet Pan 2019-09-30

How to Market Your App in China: A Step-by-Step Guide to Entering The World’s Most Profitable Mobile Market
China's internet population has increased drastically, so how to target China's enormous mobile market? Here's a step-by-step guide to entering the world’s most profitable mobile market.

Valentin Scorus 2019-09-23

Meet China’s Top Mobile Marketing Platforms: Weibo SuperFans, Baidu App Ads [Part 2]
China’s mobile marketing landscape is radically different from the rest of the world and that can be intimidating if you’re looking to advertise your apps there. Last time we looked at 3 of the biggest mobile marketing platforms in China: Ocean Engine, Tencent Social Ads, and UC Ads; now it’s time to see what Weibo SuperFans and Baidu App Ads have to offer.

Valentin Scorus 2019-09-16

Meet China’s Top Mobile Marketing Platforms: Ocean Engine, Tencent Social Ads and UC Ads [Part 1]
China’s mobile marketing landscape is radically different from the rest of the world and that can be intimidating if you’re looking to advertise your apps there. We’ve looked at the biggest mobile marketing platforms in China so you don’t have to and here’s what you need to know about them.

Valentin Scorus 2019-09-09

What ZAO’s Rise and Fall Means for User Privacy
Zao, the latest app to get in on the deep-fake craze, has seen a tremendous rise in popularity in a tremendously short amount of time. However, Zao’s privacy agreement has caused a significant uproar in China and users are starting to question the app’s approach to user privacy, which begs the question: are deep-fake apps just fun or are they a reason for concern?

Mintegral 2019-08-12

Chinese Mobile Gamers: Who plays, How Do They Play, What Do They Play and Why Do They Play (and Spend)
We partnered up with Newzoo to interview 1007 Chinese players aged between 10 and 50 across tier 1 and tier 2 cities to find out who they are, how they play, what they play and why they like to.

Vali Scorus 2019-07-29

The 6 Biggest Industry News so far in 2019
We've hand-picked the 6 most important articles about the industry for you. Let's read these articles and see what's going on during the first half of 2019.

Vali Scorus 2019-07-22

Staying Fit at Mobvista – 6 Ways to Balance Work and a Healthy Lifestyle
At Mobvista we have a group of self-disciplined colleagues from all over the world who find ways to stay fit, whether they’re busy or not. How do they do it? We spoke with them to find out how they manage to balance work and exercise for a healthy lifestyle.

Harriet Pan 2019-07-15

Mary Meeker Internet Trends 2019: A Growing Global Market, Social Shopping and Chinese Super Apps Dominate the Headlines
Mary Meeker has released the most anticipated report in tech: her annual Internet Trends Report. We’ve picked out the key highlights from the report to help you make the most of Meeker’s insight. You will get to know the global internet market and the Chinese market in particular.

Mintegral 2019-08-12

Chinese Mobile Gamers: Who plays, How Do They Play, What Do They Play and Why Do They Play (and Spend)
We partnered up with Newzoo to interview 1007 Chinese players aged between 10 and 50 across tier 1 and tier 2 cities to find out who they are, how they play, what they play and why they like to.

Vali Scorus 2019-08-08

What’s Next in Social: Top Social Trends So Far in 2019
How has the social media landscape changed so far this year? What are the social media giants planning to focus on for the second half of 2019 and beyond? What’s the latest in terms of social network advertising? Let’s have a look.

Vali Scorus 2019-07-29

The 6 Biggest Industry News so far in 2019
We've hand-picked the 6 most important articles about the industry for you. Let's read these articles and see what's going on during the first half of 2019.

Cassie Cheng 2019-07-24

Brand-tastic: Four Things That Mobile Developers Can Learn about Cracking China from Brands
China is a tough nut to crack for some western brands but there are some brands that have succeeded in China. So what exactly is helping them succeed? And what lessons can we take from their success? Let’s have a look.

Valentin Scorus 2019-10-11

Xplore China@WhiteNights: 4 Speeches You Don’t Want to Miss
WhiteNights, one of Europe’s premier B2B events for the gaming industry, is coming back to Moscow. Mobvista will be hosting the exclusive Xplore China seminar there, with special guests from Ocean Engine, AppsFlyer and Playkot. Here’s what you can expect from this event.

Harriet Pan 2019-09-03

The Successes and Failures of Amazon Prime
Amazon’s Prime Day is a highly effective and successful marketing stunt that attracts other brands and publishers to jump in to capitalise on the e-commerce craze. How does Prime Day work?

Harriet Pan 2019-08-19

What App Annie’s Latest App Store Rankings Has to Say about China Market
Let’s get up to date with the Chinese app market.

Harriet Pan 2019-08-15

Five Things We Learned From The Global Games Market Report
Time to stop playing that game and pay attention: Newzoo’s 2019 Global Games Market Report has arrived, hot off the presses.

Valentin Scorus 2019-10-14

What the GameAnalytics 2019 Mobile Benchmarks Report Says About the Industry
How has the mobile gaming industry been doing in the last 12 months? We had a look at the 2019 Mobile Benchmarks report by GameAnalytics to find out. Here’s what we learned.

Valentin Scorus 2019-09-09

What ZAO’s Rise and Fall Means for User Privacy
Zao, the latest app to get in on the deep-fake craze, has seen a tremendous rise in popularity in a tremendously short amount of time. However, Zao’s privacy agreement has caused a significant uproar in China and users are starting to question the app’s approach to user privacy, which begs the question: are deep-fake apps just fun or are they a reason for concern?

Harriet Pan 2019-08-19

What App Annie’s Latest App Store Rankings Has to Say about China Market
Let’s get up to date with the Chinese app market.

Vali Scorus 2019-08-08

What’s Next in Social: Top Social Trends So Far in 2019
How has the social media landscape changed so far this year? What are the social media giants planning to focus on for the second half of 2019 and beyond? What’s the latest in terms of social network advertising? Let’s have a look.

Neeraj Sharma 2019-05-29

Attacking Ad Fraud: Three Ways Advertisers can Fight Back in India and Beyond
Mobvista supported a three date India's Ad Fraud roadshow from the Mobile Marketing Association. It toured across the country to highlight the issue, discuss the main problems that ad fraud causes and propose ways to solve them. Here’s our summary of the three main talking points and what they mean for your business.

Eujin Oh 2019-05-14

Xplore China Seoul Seminar: How to kick start your mobile marketing in China
Xplore China 2019 in Seoul was held on April 25th to address the first step in Chinese UA marketing: Market trend identification, media selection, and performance measurement, for anyone considering entering the Chinese market- whether launching for the first time or optimizing the performance of an existing app promotion.

Neeraj Mohan Sharma 2019-04-04

ad:tech New Delhi 2019 – Reminiscing the most memorable events of this year
ad:tech is India’s largest gathering for marketing, technology and media communities to come together to share trends, insights and disruptive technologies that’s shaping the digital economy.

Yichen Huang 2019-03-05

The Biggest Stories from MWC Barcelona 2019
The summary of all the biggest developments from MWC Barcelona 2019 to keep you on the pulse of the mobile industry.