- Top grossing games on mobile have seen ARPPU increase by over 60% since January 2016
- GameAnalytics has released its Mobile Gaming Industry Analysis for 2017 report, which studied the performance of over 40,000 mobile games from January 2016 to September 2017
- Launching a mobile game in Russia? Then think and act like a local
- Entering the Russian Market 101
- How brands can help in the ad fraud fight
- As an industry, we can sometimes be guilty of focusing too much on the monetary cost of ad fraud on campaign budgets. But consumers are victims too - and if we lose their trust, then the effect could be catastrophic.
- Advertising: Mobile video for creativity
- In the here and now, mobile video ads may not be able to do everything they can on the desktop – yet – but it’s clear where the industry is heading.