Blog - Mobvista

Leslie Harris, NativeX 2018-04-114 UI Mistakes That Kill Apps

There is no set guide for creating the best UI but here are a few helpful tips to keep you and your users happy.

Leslie Harris, NativeX 2018-04-11

4 UI Mistakes That Kill Apps
There is no set guide for creating the best UI but here are a few helpful tips to keep you and your users happy.

By Mobvista 2018-04-09

Five essential things you need to know before launching your game in China
Here are five essential insights we’ve learnt and which every games company needs to know when planning to launch in China.

By Mobvista 2018-02-23

The rise of Live Quiz apps: a new trend in games monetization or just a short-lived fad?
If live quiz games are to become a viable new game category, there will need to be something more solid to underpin it than grand plans and quirky marketing.

Yuanxi Ou, Content Manager 2017-12-15

Vincent Diao from Yodo1: Do Games Like Going Scientific Experiments | Mobvista Monetization and Data Operation Salon
Vincent Diao, Vice President of Yodo1, a leading mobile game publisher, shared his experiences on using data analytics to improve monetization.

Leslie Harris, NativeX 2018-04-11

4 UI Mistakes That Kill Apps
There is no set guide for creating the best UI but here are a few helpful tips to keep you and your users happy.

By Mobvista 2018-02-23

The rise of Live Quiz apps: a new trend in games monetization or just a short-lived fad?
If live quiz games are to become a viable new game category, there will need to be something more solid to underpin it than grand plans and quirky marketing.

Harriet Pan, Social Marketing Strategist 2017-12-15

What matters for mobile games developers in 2018?
In the first half of 2017, Chinese Internet giant Tencent made a reported $7.4 billion from its gaming division – beating more established rivals like Sony, Activision Blizzard, Microsoft and Apple. Remarkably, for the first time revenue from mobile games such as League of Legends,  Clash of Clans and Honor of Kings overtook those from ...

By Mobvista 2017-12-06

Why you shouldn’t use an ad blocker
Better advertising is essential, but it’s crucial that advertising doesn’t dominate the user experience.

Leslie Harris, NativeX 2018-04-11

4 UI Mistakes That Kill Apps
There is no set guide for creating the best UI but here are a few helpful tips to keep you and your users happy.

By Mobvista 2018-04-09

Five essential things you need to know before launching your game in China
Here are five essential insights we’ve learnt and which every games company needs to know when planning to launch in China.

Jacqueline Zenn, Guest Contributor 2017-08-18

Introducing The 9 Most Popular Mobile Ad Formats
Like it or not, advertising revenues are the lifeblood of many mobile game developers. We take look at some of the most popular mobile ad formats for games and suggest how you can use them effectively.

By Irene Yang, Director - Asia Market, Business Development 2017-05-19

The budget wasted: fraud and inefficiency
A famous saying for advertising industry is that half of the budget is wasted but problem is we never know which half. Fraud case is definitely within the wasted half, which we can figure out using certain methods.

By Mobvista 2018-04-09

Five essential things you need to know before launching your game in China
Here are five essential insights we’ve learnt and which every games company needs to know when planning to launch in China.

Yijun Chen, Marketing Manager 2018-03-31

The Big Takeaway from GDC 2018 – VR Advertising is Just Around The Corner
So GDC is over for another year, with the usual mix of pre-show anticipation and post-show disappointment. Every year there is a ‘big theme’ at the show, which this year was VR - exactly the same as it’s been for the past few years. So is VR still more hype over substance? Or has something changed?

Yuanxi Ou, Content Manager 2017-12-15

Vincent Diao from Yodo1: Do Games Like Going Scientific Experiments | Mobvista Monetization and Data Operation Salon
Vincent Diao, Vice President of Yodo1, a leading mobile game publisher, shared his experiences on using data analytics to improve monetization.

By Robert Kelly, Business Development (Europe) 2017-09-07

Getting the most from Gamescom
Gamescom is a show that is only partly a mobile games show, but for many of our potential clients it is the most important show of the year.

By Mobvista 2018-02-23

The rise of Live Quiz apps: a new trend in games monetization or just a short-lived fad?
If live quiz games are to become a viable new game category, there will need to be something more solid to underpin it than grand plans and quirky marketing.

Yuanxi Ou, Content Manager 2017-12-19

Which markets matter most for mobile game developers?
Recently, Mobvista supported PocketGamer’s latest Mobile Games Developer Trends Report. As a company that works with a lot of games publishers and developers, we always want to ensure that we understand the mobile games landscape to help us deliver the best possible results. For two years running, developers have cited the growth of emerging markets ...

Yuanxi Ou, Content Manager 2017-12-15

Vincent Diao from Yodo1: Do Games Like Going Scientific Experiments | Mobvista Monetization and Data Operation Salon
Vincent Diao, Vice President of Yodo1, a leading mobile game publisher, shared his experiences on using data analytics to improve monetization.

Harriet Pan, Social Marketing Strategist 2017-12-15

What matters for mobile games developers in 2018?
In the first half of 2017, Chinese Internet giant Tencent made a reported $7.4 billion from its gaming division – beating more established rivals like Sony, Activision Blizzard, Microsoft and Apple. Remarkably, for the first time revenue from mobile games such as League of Legends,  Clash of Clans and Honor of Kings overtook those from ...

Leslie Harris, NativeX 2018-04-11

4 UI Mistakes That Kill Apps
There is no set guide for creating the best UI but here are a few helpful tips to keep you and your users happy.

By Mobvista 2017-12-06

Avid.ly’s CEO Xie Feng on Redefining Game Ad Monetization
Personalization needs to be exactly different for each person

By Mobvista 2017-12-06

Why you shouldn’t use an ad blocker
Better advertising is essential, but it’s crucial that advertising doesn’t dominate the user experience.

By Mobvista 2017-11-16

Launching into the China Market
China is the biggest but one of the most challenging gaming markets for Western developers to enter.

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Leslie Harris, NativeX 2018-04-11

4 UI Mistakes That Kill Apps
There is no set guide for creating the best UI but here are a few helpful tips to keep you and your users happy.

By Mobvista 2018-04-09

Five essential things you need to know before launching your game in China
Here are five essential insights we’ve learnt and which every games company needs to know when planning to launch in China.

Yijun Chen, Marketing Manager 2018-03-31

The Big Takeaway from GDC 2018 – VR Advertising is Just Around The Corner
So GDC is over for another year, with the usual mix of pre-show anticipation and post-show disappointment. Every year there is a ‘big theme’ at the show, which this year was VR - exactly the same as it’s been for the past few years. So is VR still more hype over substance? Or has something changed?