Blog - The latest insights and reports from the mobile advertising industry

Harriet Pan 2019-07-15Mary Meeker Internet Trends 2019: a growing global market, social shopping and Chinese super apps dominate the headlines

Mary Meeker has released the most anticipated report in tech: her annual Internet Trends Report. We’ve picked out the key highlights from the report to help you make the most of Meeker’s insight. You will get to know the global internet market and the Chinese market in particular.

Harriet Pan 2019-07-15

Mary Meeker Internet Trends 2019: a growing global market, social shopping and Chinese super apps dominate the headlines
Mary Meeker has released the most anticipated report in tech: her annual Internet Trends Report. We’ve picked out the key highlights from the report to help you make the most of Meeker’s insight. You will get to know the global internet market and the Chinese market in particular.

Catherine Zhang 2019-07-08

How Mobvista helped Playkot to Market Age of Magic in China Using Ocean Engine
Russian games publisher Playkot Studio successfully brought its Age of Magic to Chinese gamers using Ocean Engine. See how Playkot lauched the campaign with the help of Mobvista.

Qingyun Zheng 2019-07-04

Five Recent Developments that Show How Mobile Advertising is Developing in the World’s Biggest Mobile Market: China
With the constant development of mobile markets, China, in particular, has been driving the global mobile change. In this post , we will give some suggestions related to advertisers, brands, global-working etc.

Harriet Pan 2019-04-15

Stadia – Is Google’s New Platform the Future of Gaming?
The biggest announcement at GDC last month was undoubtedly the news that Google was launching its own dedicated video game platform called Stadia. Stadia would, theoretically, allow players to stream their favourite games to any device of their choosing whenever they fancied it.

Harriet Pan 2019-07-15

Mary Meeker Internet Trends 2019: a growing global market, social shopping and Chinese super apps dominate the headlines
Mary Meeker has released the most anticipated report in tech: her annual Internet Trends Report. We’ve picked out the key highlights from the report to help you make the most of Meeker’s insight. You will get to know the global internet market and the Chinese market in particular.

Catherine Zhang 2019-07-08

How Mobvista helped Playkot to Market Age of Magic in China Using Ocean Engine
Russian games publisher Playkot Studio successfully brought its Age of Magic to Chinese gamers using Ocean Engine. See how Playkot lauched the campaign with the help of Mobvista.

Qingyun Zheng 2019-07-04

Five Recent Developments that Show How Mobile Advertising is Developing in the World’s Biggest Mobile Market: China
With the constant development of mobile markets, China, in particular, has been driving the global mobile change. In this post , we will give some suggestions related to advertisers, brands, global-working etc.

Harriet Pan 2019-06-24

3 Statistics that Show You How to Capture the Potential of China’s Short Video Platform Market
China is the largest domestic market in the world. Plenty of short video apps can live and thrive in the same market by appealing to specific regions, cultures and demographics. We will show you the data including gender, age and income of different short video platform users.

Harriet Pan 2019-07-15

Mary Meeker Internet Trends 2019: a growing global market, social shopping and Chinese super apps dominate the headlines
Mary Meeker has released the most anticipated report in tech: her annual Internet Trends Report. We’ve picked out the key highlights from the report to help you make the most of Meeker’s insight. You will get to know the global internet market and the Chinese market in particular.

Catherine Zhang 2019-07-08

How Mobvista helped Playkot to Market Age of Magic in China Using Ocean Engine
Russian games publisher Playkot Studio successfully brought its Age of Magic to Chinese gamers using Ocean Engine. See how Playkot lauched the campaign with the help of Mobvista.

Harriet Pan 2019-06-24

3 Statistics that Show You How to Capture the Potential of China’s Short Video Platform Market
China is the largest domestic market in the world. Plenty of short video apps can live and thrive in the same market by appealing to specific regions, cultures and demographics. We will show you the data including gender, age and income of different short video platform users.

Neeraj Sharma 2019-05-29

Attacking Ad Fraud: Three Ways Advertisers can Fight Back in India and Beyond
Mobvista supported a three date India's Ad Fraud roadshow from the Mobile Marketing Association. It toured across the country to highlight the issue, discuss the main problems that ad fraud causes and propose ways to solve them. Here’s our summary of the three main talking points and what they mean for your business.

Harriet Pan 2019-07-15

Mary Meeker Internet Trends 2019: a growing global market, social shopping and Chinese super apps dominate the headlines
Mary Meeker has released the most anticipated report in tech: her annual Internet Trends Report. We’ve picked out the key highlights from the report to help you make the most of Meeker’s insight. You will get to know the global internet market and the Chinese market in particular.

Qingyun Zheng 2019-07-04

Five Recent Developments that Show How Mobile Advertising is Developing in the World’s Biggest Mobile Market: China
With the constant development of mobile markets, China, in particular, has been driving the global mobile change. In this post , we will give some suggestions related to advertisers, brands, global-working etc.

Harriet Pan 2019-06-24

3 Statistics that Show You How to Capture the Potential of China’s Short Video Platform Market
China is the largest domestic market in the world. Plenty of short video apps can live and thrive in the same market by appealing to specific regions, cultures and demographics. We will show you the data including gender, age and income of different short video platform users.

Harriet Pan 2019-06-17

Just What Is a VIP Membership, And Why Do So Many Chinese Mobile Gamers Sign Up for It?
Chinese game publishers seem to have embraced VIP membership far more than elsewhere. We will tell you why VIP players are so important to games publishers in China, why VIP memberships make sense in a competitive market and and the ways in which VIP tiers offer game publishers a unique way to engage with their most valuable players.

Harriet Pan 2019-07-15

Mary Meeker Internet Trends 2019: a growing global market, social shopping and Chinese super apps dominate the headlines
Mary Meeker has released the most anticipated report in tech: her annual Internet Trends Report. We’ve picked out the key highlights from the report to help you make the most of Meeker’s insight. You will get to know the global internet market and the Chinese market in particular.

Catherine Zhang 2019-07-08

How Mobvista helped Playkot to Market Age of Magic in China Using Ocean Engine
Russian games publisher Playkot Studio successfully brought its Age of Magic to Chinese gamers using Ocean Engine. See how Playkot lauched the campaign with the help of Mobvista.

Harriet Pan 2019-06-24

3 Statistics that Show You How to Capture the Potential of China’s Short Video Platform Market
China is the largest domestic market in the world. Plenty of short video apps can live and thrive in the same market by appealing to specific regions, cultures and demographics. We will show you the data including gender, age and income of different short video platform users.

Harriet Pan 2019-06-17

Just What Is a VIP Membership, And Why Do So Many Chinese Mobile Gamers Sign Up for It?
Chinese game publishers seem to have embraced VIP membership far more than elsewhere. We will tell you why VIP players are so important to games publishers in China, why VIP memberships make sense in a competitive market and and the ways in which VIP tiers offer game publishers a unique way to engage with their most valuable players.

Neeraj Sharma 2019-05-29

Attacking Ad Fraud: Three Ways Advertisers can Fight Back in India and Beyond
Mobvista supported a three date India's Ad Fraud roadshow from the Mobile Marketing Association. It toured across the country to highlight the issue, discuss the main problems that ad fraud causes and propose ways to solve them. Here’s our summary of the three main talking points and what they mean for your business.

Eujin Oh 2019-05-14

Xplore China Seoul Seminar: How to kick start your mobile marketing in China
Xplore China 2019 in Seoul was held on April 25th to address the first step in Chinese UA marketing: Market trend identification, media selection, and performance measurement, for anyone considering entering the Chinese market- whether launching for the first time or optimizing the performance of an existing app promotion.

Neeraj Mohan Sharma 2019-04-04

ad:tech New Delhi 2019 — Reminiscing the most memorable events of this year
ad:tech is India’s largest gathering for marketing, technology and media communities to come together to share trends, insights and disruptive technologies that’s shaping the digital economy.

Yichen Huang 2019-03-05

The Biggest Stories from MWC Barcelona 2019
The summary of all the biggest developments from MWC Barcelona 2019 to keep you on the pulse of the mobile industry. 
 

All Blog Posts

Harriet Pan 2019-07-15

Mary Meeker Internet Trends 2019: a growing global market, social shopping and Chinese super apps dominate the headlines
Mary Meeker has released the most anticipated report in tech: her annual Internet Trends Report. We’ve picked out the key highlights from the report to help you make the most of Meeker’s insight. You will get to know the global internet market and the Chinese market in particular.

Catherine Zhang 2019-07-08

How Mobvista helped Playkot to Market Age of Magic in China Using Ocean Engine
Russian games publisher Playkot Studio successfully brought its Age of Magic to Chinese gamers using Ocean Engine. See how Playkot lauched the campaign with the help of Mobvista.

Qingyun Zheng 2019-07-04

Five Recent Developments that Show How Mobile Advertising is Developing in the World’s Biggest Mobile Market: China
With the constant development of mobile markets, China, in particular, has been driving the global mobile change. In this post , we will give some suggestions related to advertisers, brands, global-working etc.