App Store Optimization (ASO)

App Store Optimization (ASO) refers to optimizing the visibility of a mobile app or game in the App Store or Google Play Store. Successful ASO improves the app's ranking in search results, top charts, and featured app lists. ASO tactics include optimizing keywords, app title and description, app icon design, app store screenshots, and selecting appropriate app categories. The goal is to make the app more discoverable, compelling, and easy to install for potential users. ASO shares similarities with search engine optimization (SEO) in terms of leveraging indexation, discoverable content, and manipulating ranking algorithms to drive organic downloads, installs, and revenue.