Organic installs refer to app downloads that occur without direct efforts from marketers through paid or owned media campaigns. These installs are often the result of activities like search engine optimization, app store optimization, or word-of-mouth. While these activities may incur associated costs, they are not considered paid advertising. Organic installs are crucial for app developers as organic users tend to be more engaged and have higher app retention rates.
美国市场突围:高价值用户争夺战,50%优质流量藏身Top2渠道之外 | 出海指南17期
开放网络的优势何在,如何助力开发者实现全球增长?
2025 短剧出海 IAAP 趋势加深:提升混合变现效率有何妙招?