GLOSSARY

Organic Installs

Organic installs refer to app downloads that occur without direct efforts from marketers through paid or owned media campaigns. These installs are often the result of activities like search engine optimization, app store optimization, or word-of-mouth. While these activities may incur associated costs, they are not considered paid advertising. Organic installs are crucial for app developers as organic users tend to be more engaged and have higher app retention rates.

博客

白皮书 | 2025 短剧出海开启“倍速 Mode”,《短剧出海营销指南》用 AI 破解增长焦虑

查看更多

从Copilot到Autopilot:汇量科技的智能体布局如何革新广告营销?

查看更多

美国市场突围:高价值用户争夺战,50%优质流量藏身Top2渠道之外 | 出海指南17期

查看更多