A demand-side platform (DSP) is software used by advertisers to purchase ad inventory across multiple real-time bidding networks. It streamlines the process of buying ad impressions at scale, allowing advertisers to manage multiple accounts through a single interface. DSPs automate bidding, price negotiation, and ad placement frequency. They are widely used by marketers to ensure broad reach and efficiency.
白皮书 | 2025 短剧出海开启“倍速 Mode”,《短剧出海营销指南》用 AI 破解增长焦虑
从Copilot到Autopilot:汇量科技的智能体布局如何革新广告营销?
美国市场突围:高价值用户争夺战,50%优质流量藏身Top2渠道之外 | 出海指南17期