en
简
GLOSSARY
User Acquisition
User acquisition, or UA, is the process of acquiring new users for a mobile app or platform through marketing activities. The objective of user acquisition is to acquire users at a cost lower than their lifetime value or average revenue per user.
Mobvista Renews SOC 2 Type 2 and SOC 3 Certifications
What Are The Emerging Trends For Mobile Gaming In 2025?
How Mobvista Stays Ahead in AI Adoption
