Execute marketing plans in line with marketing strategies to support achieving the global business goals of Mobvista's SaaS products, operating at both the online and brand marketing levels.
Collaborate cross-functionally with Sales, Customer Success, Product, and Global Marketing to clearly define marketing needs.
Work closely with the marketing manager to execute hands-on marketing initiatives including major industry marketing conferences, exhibitions and partnership events in SEA regions.

Assess relevant data and insights to identify key messages that resonate with the local markets, keeping the target audience in mind.
Plan the content calendar in alignment with strategies and business directions and develop content through thorough SEO research to ensure quality and relevance.
Develop a localized PR plan, analyze the effectiveness of content, and continually improve performance

Conduct research on holidays and cultural events relevant to different regions.
Support the coordination and execution of customer gifts across diverse regions.

Minimum 2 years of hands-on Go-to-Market SaaS marketing experience, with a focus on strategic planning and executing content marketing initiatives.
Strong content professional with SEO proficiency using tools like SEMrush and Content Harmony, leveraging analysis for content planning across Email, Website, and Social Media channels.
Excellent written and verbal communication skills, showcasing the ability to effectively present ideas and content to both internal and external stakeholders.
Ability to autonomously set project timelines, manage workflow, and align with other internal stakeholders.
Possess a keen eye for detail, resourcefulness, and the ability to prioritize tasks efficiently under deadlines.
Must be an English native speaker.

Working experience managing external stakeholders (PR agency, Event Agency etc).
Mandarin speaker: To access HQ content bank & communicate internally.
Possess a bachelor's or master's degree in Marketing, Business/International Business, or Writing.

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