Products & Services
User Acquisition & Monetization
Data Analytics
Performance Marketing
Ad Creative
Optimization
EN
GLOSSARY
Welcome to Mobvista's glossary. Our guide offers in-depth explanations for all the buzzwords you'll encounter in the mobile marketing ecosystem. Use this to guide you through the jargon and get a better understanding of how marketing works.
A/B Testing
Active User
Ad Network
Ad Engagement
Ad Inventory
Ad Viewer Rate
Ad Mediation / Mediation Platform
Ad Stacking
Android
Android App Links
App Cross-promotion / Cross Promotion
App Engagement
App Store Optimization (ASO)
Attribution
Attribution Window
Average Revenue Per User (ARPU)
Average Revenue Per Paying User (ARPPU)
Average Revenue Per Daily Active User (ARPDAU)
Ad Exchange
Ad Spend
Ad Unit
Advertiser
Analytics / App Analytics
App Tracking Transparency
App Store Analytics
API
Attribution Models
Mobile Ad Viewability
Mobile App Monetization
Mobile Bid Adjustments
Multi-Bidding
Mobile Delivery Platform
Mobile Board Games
Mobile Gaming
Mobile Measurement Partner (MMP)
MREC (Medium Rectangle) Ads
Monthly Active Users (MAU)
MVP
Mobile Ad Fraud
MMORPG
MMO Games
Mid-Core Games
Meta Games
Mediation Platform
Match-Three Games