GLOSSARY

App Cross-promotion / Cross Promotion

Cross promotion is a strategy employed by app developers to promote their apps to users of other apps in that app developer's portfolio. Such developers leverage their own first-part data to target high-value users effectively. Cross promotion campaigns can be executed through various methods such as banner ads, interstitial ads, push notifications, and in-app recommendations. Hyper-casual publishers, in particular, leverage cross promotion to maintain user engagement across their app portfolio. Publishers can utilize their ad inventory within their mediation layer to run promotional ads for cross-promotion purposes.

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