Mobile attribution refers to the process of verifying which channel gets credited for a conversion, including impressions, clicks, and download etc..This involves tracking user behavior throughout the entire conversion funnel, starting from the moment they see an advertisement to when they install the app and beyond. Marketers collaborate with attribution partners to assess the effectiveness of their advertising campaigns across various platforms and channels. This valuable information enables advertisers to optimize their campaigns by identifying relevant user groups, determining the most successful channels, and gaining insights into user behavior within the app.

The latest from mobvista

AI for AdTech Glossary

Read More

Play and Pledge for the Planet: Join 'Recycle Hero' in the Quest for a Greener World

Read More

7 Pivotal Insights on the Future of Playable Ads from our Ad Experts

Read More