Click validation is a technique employed in mobile ad fraud prevention tools to verify the legitimacy of each click by matching it with corresponding impression data. This ensures that an ad was genuinely shown to a real user, helping prevent fraudulent clicks. Click fraud is a significant issue that costs advertisers a considerable amount of money, and click validation has become the industry standard for preventing fraudulent activities and safeguarding ad spend.
AI for AdTech Glossary
Play and Pledge for the Planet: Join 'Recycle Hero' in the Quest for a Greener World
7 Pivotal Insights on the Future of Playable Ads from our Ad Experts