Products & Services
User Acquisition & Monetization
Data Analytics
Performance Marketing
Ad Creative
Optimization
EN
GLOSSARY
Creatives
Creatives refer to the visual or audiovisual content utilized in advertisements for mobile marketing purposes. They are crucial for attracting new users to apps and games, impacting user engagement and download numbers. As the app marketplace becomes more competitive, the quality of creatives has significantly improved over the years.
The latest from mobvista
From Copilot to Autopilot: How Mobvista is Powering the Future of Adtech with AI
Read More
Mobvista Renews SOC 2 Type 2 and SOC 3 Certifications
Read More
What Are The Emerging Trends For Mobile Gaming In 2025?
Read More
