GLOSSARY

LiveOps

LiveOps, short for live operations, is a term used in gaming to describe ongoing updates, enhancements, and modifications made to a game without necessitating the release of a new version. Live-ops is beneficial for game developers as it helps maintain user engagement and retention. By consistently offering new content and updates to the player base, developers keep the game fresh and exciting.

The latest from mobvista

The Future of Digital Advertising: No-Code Creation, Smart Automation, and Deeper Analytics by 2026

Read More

How to Build Smarter Retargeting for Gaming and Non-Gaming Apps

Read More

Ad Creative Strategies for Non-Gaming User Acquisition

Read More