LiveOps, short for live operations, is a term used in gaming to describe ongoing updates, enhancements, and modifications made to a game without necessitating the release of a new version. Live-ops is beneficial for game developers as it helps maintain user engagement and retention. By consistently offering new content and updates to the player base, developers keep the game fresh and exciting.
AI for AdTech Glossary
Play and Pledge for the Planet: Join 'Recycle Hero' in the Quest for a Greener World
7 Pivotal Insights on the Future of Playable Ads from our Ad Experts