Organic installs refer to app downloads that occur without direct efforts from marketers through paid or owned media campaigns. These installs are often the result of activities like search engine optimization, app store optimization, or word-of-mouth. While these activities may incur associated costs, they are not considered paid advertising. Organic installs are crucial for app developers as organic users tend to be more engaged and have higher app retention rates.
A Recap of What We've Learned in GDC 2024
Mobvista Makes a Splash at Mobile Apps Unlocked Vegas 2024
How to Get Started with Hybrid Monetization in Mobile Gaming