GLOSSARY

Pay Per Install

Pay Per Install is a pricing model where advertisers pay for each installation generated by their ad campaign. For example, if Advertiser X bids $1.00 to display their ad during a device update experience for their target user group, and the campaign results in 1,000 installs, the advertiser will pay a total of $1,000 ($1.0 x 1,000). The cost is directly tied to the number of installations driven by the campaign.

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