GLOSSARY

Pay Per Install

Pay Per Install is a pricing model where advertisers pay for each installation generated by their ad campaign. For example, if Advertiser X bids $1.00 to display their ad during a device update experience for their target user group, and the campaign results in 1,000 installs, the advertiser will pay a total of $1,000 ($1.0 x 1,000). The cost is directly tied to the number of installations driven by the campaign.

The latest from mobvista

Play and Pledge for the Planet: Join 'Recycle Hero' in the Quest for a Greener World

Read More

7 Pivotal Insights on the Future of Playable Ads from our Ad Experts

Read More

Cloud Cost Optimization: The Key to Balancing Digital Growth and ESG Goals

Read More