GLOSSARY

Private Marketplace (PMP)

Private Marketplaces (PMPs) are exclusive real-time bidding (RTB) markets where publishers make their inventory and audiences available to a select group of invited buyers. PMPs operate through customized, invitation-only auctions, limiting participation to invited buyers. Publishers offer premium inventory, high-impact ad units, and access to first-party data, while advertisers value the control provided by PMPs, ensuring brand safety, transparency, and inventory quality.

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