Private Marketplaces (PMPs) are exclusive real-time bidding (RTB) markets where publishers make their inventory and audiences available to a select group of invited buyers. PMPs operate through customized, invitation-only auctions, limiting participation to invited buyers. Publishers offer premium inventory, high-impact ad units, and access to first-party data, while advertisers value the control provided by PMPs, ensuring brand safety, transparency, and inventory quality.
Play and Pledge for the Planet: Join 'Recycle Hero' in the Quest for a Greener World
7 Pivotal Insights on the Future of Playable Ads from our Ad Experts
Cloud Cost Optimization: The Key to Balancing Digital Growth and ESG Goals