GLOSSARY

SDK Spoofing

SDK spoofing, also called traffic spoofing or replay attacks, refers to a type of mobile fraud where fake app installs are generated using data from real devices without any genuine installations. Fraudsters employ malware within apps to create deceptive installs, misleading advertisers and wasting their advertising budget. This fraudulent practice can harm the reputation of legitimate apps and result in financial losses for advertisers.

The latest from mobvista

The Future of Digital Advertising: No-Code Creation, Smart Automation, and Deeper Analytics by 2026

Read More

How to Build Smarter Retargeting for Gaming and Non-Gaming Apps

Read More

Ad Creative Strategies for Non-Gaming User Acquisition

Read More