Products & Services
User Acquisition & Monetization
Data Analytics
Performance Marketing
Ad Creative
Optimization
EN
GLOSSARY
Soft Launch
Soft launching an app involves releasing an app in a test market before launch in your target market. Soft launches allow developers to test their marketing and address any issues before the full launch. Soft launches assist companies in optimizing their marketing spend by testing user acquisition strategies in markets similar to their target market.
The latest from mobvista
Play and Pledge for the Planet: Join 'Recycle Hero' in the Quest for a Greener World
Read More
7 Pivotal Insights on the Future of Playable Ads from our Ad Experts
Read More
Cloud Cost Optimization: The Key to Balancing Digital Growth and ESG Goals
Read More