User segmentation involves grouping an app's user base based on shared characteristics to analyze them more effectively. Segmentation allows developers to provide customized experiences and apply different monetization strategies for each group Common methods of user segmentation include demographic, geographic, and engagement data. Advanced targeting strategies and waterfall segmentation enable app developers to invest in campaigns targeting high-value users, optimizing their return on ad spend.
AI for AdTech Glossary
Play and Pledge for the Planet: Join 'Recycle Hero' in the Quest for a Greener World
7 Pivotal Insights on the Future of Playable Ads from our Ad Experts