Tenjin, a leading mobile marketing analytics platform, has recently published the Q4 2022 Hyper-Casual Games Benchmark Report with Mintegral ranking as a top ad network across multiple categories on both iOS and Android. Despite Q4 2022 seeing an all-time high in median CPI for Android and iOS, Mintegral ranked 1st in the lowest median CPI on both and moved into top positions for ad spend.

Android performance

Mintegral ranked 3rd for ad networks with the highest ad spend in Q4 2022, beating out the likes of Meta and TikTok. In addition, Mintegral also achieved the lowest median CPI across all ad networks for the first time.

iOS performance

On iOS, Mintegral ranked 2nd in total ad spend by ad network Q4 2022 and climbed to 1st for the lowest CPI amongst all major ad networks worldwide.

Tenjin's report compiled data on the distribution of iOS, and Android advertising spend across global hyper-casual games in Q4 2022 and ad spend on different platforms and regions. The USA, Brazil, and Japan rank highest for Android, with the USA, Japan, and the UK taking 3rd place on iOS. Mintegral has historically been very strong on both iOS and Android in these markets.

Download the full report here.

NEWSROOM

Mintegral Tops the Rankings in Tenjin's Hyper-casual Games Benchmark Report

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